Why start a Christian Blog

Industry Observer with Justine Mfulama

Before I started my Christian blog in 2017, I went through a very tough time in my life. Even though I was already saved the challenges kept coming. I felt like I was being selfish and not appreciative of the blessings God had provided. I had a great job, a cute apartment, an amazing family and was healthy.

Nothing else to ask for right?

However, deep down I felt lost and like my life was standing still. Every year was the same and my life became this never-ending treadmill of unfulfilled hopes and dreams. I felt like I was not living up to my potential nor fulfilling my purpose. I JUST EXISTED!

It took me two whole years to dare to expect more of life than comfort. In 2016 I decided that my life wasn’t meant to be lived at 70%, but that I could reach 100%. That I could increase my joy, find meaning and experience fulfillment.

I had always had a passion for travel, which started when I first moved to the US in 2009. Ever since I had traveled to more than 20 countries and lived in six. That was also one of the reasons why I wanted more out of life than working a 9-5 and saving for my retirement.

After reading one of my all-time favorite books, 'Outliers' by Malcolm Gladwell, I finally had enough and knew it was time to change something. For days I read every article about business, travel trends and marketing that I could find on Forbes, Entrepreneur and the Huffington Post. But it wasn’t until I thought back of my first solo trip to Istanbul that I came up with an idea that would inspire thousands of women to join.

Travelbff was born in Summer 2016, because I saw the need for women to connect and share their experiences before, during and after a trip. The idea spread so quickly that within a couple of months we had more than 2.000 members and by summer 2017 our community comprised more than 20.000 members throughout Facebook, Instagram and our E-Mail. Our website featured blog posts of women from our community and their experiences abroad.

Even though our community was and is still growing I realized that only half of my heart was in it. The community was filling me with joy because I had now found something that allowed me to combine knowledge, passion and monetary income. However, it wasn’t helping anyone to achieve their own dreams of living a life of purpose. Traveling only allowed them to escape reality for a while, but it didn’t change their lives back home.

So many of us have dreams, but out of fear of failure, we don’t pursue these dreams. God gave us a life, a purpose, and talents, yet we choose to waste two out of three which means we wasted them all. That’s when I decided to build my personal blog as an oasis of positivity and encouragement for women. I wanted to share my spiritual growth, including my achievements but also my struggles.

Not long after I started my journey as a faith blogger, my blog posts started generating traffic. I would see up to 600 views per day when I released a new article with a relatively small email list at first. With less than 200 Pinterest followers, I received more than 400k monthly views which was insane for me at first.

Thankfully, this blog was my second one, so I knew how to implement SEO, affiliate links and google ads right from the beginning and started making money from my blog in the first month. With more experience, I was able to improve my Pinterest and marketing strategy which allowed me to increase my earnings.

At first, being a faith blogger, I felt bad for monetizing my blog but realized that it was a lie from the enemy trying to sabotage my purpose. I wasn’t doing anything wrong because my blog honored God in every way. And my income was from affiliate links of products that I have tried and google ads that people choose to use themselves.

Moreover, I always supported other bloggers when I saw them advertise something I would buy anyway. Using an affiliate link doesn’t hurt my wallet any more than buying the product without it.

The money I earn from my personal blog is a nice extra income since I stopped working full-time and started volunteering in ministry. It allows me to fulfill God’s purpose for my life and help build his kingdom undisturbed.


Yes, working on my blog is very similar to a full-time job, because you still have to create content, promote and market it, but I enjoy every minute of it because I know that it reaches women that are just as lost as I was 2 years ago and hopefully gives them enough hope to dare to live too.


Maybe you are one of these women and for a long time you have felt like God called you to share your testimony with others. Or maybe he told you to share your unique gift that can encourage people to a relationship with Christ. And you know that a blog would be a great outlet to do so, but you don’t know how and where to start.


You are not sure if you are good enough or doubt that people will be interested. Then you will be relieved to hear that I had the exact same thoughts and questions too. It took me a lot of prayer and bible studying to become 100% sure.


Starting a Christian blog can be easy if you know where to start. Just make sure you do not allow your fear to talk you out of it. 

Comments (1)

Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
Strategic Accounting & Tax Solutions

Fear cripples purpose, thank you for sharing this.

Mar 17, 2020 08:59 AM