A Quick and Easy Tool to Elevate Your Open House

Reblogger Will Hamm
Real Estate Broker/Owner with Hamm Homes

Another great blog by Nadine Lander

Original content by Nadine Larder BRE# 01392374

Holding an open house is challenging. There are safety issues to consider and so much preparation – and all of this distracts you from the real purpose of the event, which is to show off and sell a home!

Fortunately, there’s a quick and easy tool you can use that can make everything a lot easier. Best of all? It costs less than $10!

Use unlined notecards to create mini-signs that help you highlight the home's best features in a classy, unobtrusive way.

Cards Catch the Eye

Have you ever seen a small sign and found yourself leaning and squinting to read it – even though you have no idea what it’s about?

Me too!

Everything from bumper stickers to store signs to plaques at a museum draw your eye and make you curious about what’s being said. The same applies to your homemade notecard signs. Buyers will lean in and read them instinctively.

Go For Upscale Notecards and Text

While you can get a pack of plain white cards for a couple of bucks, it’s best if you upscale the presentation to match the home. You can get plain cards in a variety of colors, for example, or even choose those that have a metallic sheen.

Consider decorative notecards that have a bit of a design on them for some special flair. You can often find a variety at office stores or online. Choose cards that have some weight to them, such as A6 cardstock.

Once you have the cardstock, consider how to write on it. If you have great writing, you can do it yourself. Otherwise you might want to ask a friend with great flair, or print them in an appealing (and readable!) font.

What to Highlight

Once you’ve got some fancy notecards, what do you highlight?

Walk around the home and think about what you would want a buyer to know. Also, think about the questions you get from browsers most often. New kitchen appliances, a new heating system, special molding, or recently updated windows are great candidates.

You can also highlight smart home features or eco-friendly upgrades. A smart-enabled thermostat or reclaimed wood shelving can be great selling points!

Hang up your cards with simple double-sided tape or use non-damaging hanging strips if you’re worried about paint.

Create a Curated Open House Experience

When you use notecards to call out the best features of a home, you’re creating a curated, museum-like open house experience. In fact, you may have buyers go back through the home to make sure they haven’t missed any of the notes!

This presentation will show your thoughtfulness while also drawing attention to key features in a polite way. You can be much more sure that buyers won’t miss a thing.

Ready to get started on your next open house? Check out our flyers and make sure you have plenty of updated business cards available!

 

This post originally shared on PrinterBees' Real Estate Marketing Magazine.

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.

PrinterBees on Facebook printerbees on Twitter printerbees on youtubeReal Estate Marketing By PrinterBeesGoogle

Real Estate Marketing Magazine - A PrinterBees PublicationPrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses.  Visit Real Estate Marketing Magazine to get your free-subscription.

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Rainmaker
189,914
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

What a great idea.  I will have to try it at my next open house.  Thank  you for the re-blog.

Mar 18, 2020 03:57 AM #1
Rainmaker
3,561,719
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Will. Used notecards years ago at open houses. Nadine reminds us of an oldie but a goodie! Enjoy your day!

Mar 18, 2020 05:24 AM #2
Ambassador
3,257,124
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for the relevant open house re-blog. I don't know when we will be allowed to have such gatherings in the future however I plan to use some of these ideas...

Happy Wednesday Will Hamm 

Mar 18, 2020 06:13 AM #3
Rainmaker
915,484
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

What a great idea, I like the way it is marketed as a museum like experience. Probably don't use this enough, but what a great idea moving forward. Another idea for the arsenal.

Mar 18, 2020 06:36 AM #4
Rainmaker
1,244,920
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Will

Hope all is going well for you. Sure is a scary time, cheers cvc

Mar 18, 2020 08:38 AM #5
Rainmaker
706,642
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Thanks for the reblog these are some great tips. I hope you have a great weekend.

Mar 20, 2020 08:22 AM #6
Rainmaker
542,353
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

Im going to use these tips when we are back to normal and we start doing open houses. Thanks for sharing Will Hamm 

Mar 22, 2020 12:15 PM #7
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Rayond, I think Nadine came up with lots of great ideas.

 

 

Mar 22, 2020 12:51 PM #8
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Abby Stiller,  Nadine came up with things we can all use.

 

Mar 22, 2020 12:51 PM #9
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Pat Champion,  I agree that Nadine has some great suggestions

 

Mar 22, 2020 12:52 PM #10
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Curtis, You are right about scary times,  at least our liquor stores are open.

Mar 22, 2020 12:53 PM #11
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nick, lots of great things we all learn.

 

Mar 22, 2020 12:58 PM #12
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Paul,  I know, not sure when we can do open houses for awhile

Mar 22, 2020 01:00 PM #13
Rainmaker
3,408,497
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Wayne Martin,  Nadine reminded us of lots of good things.

 

Mar 22, 2020 01:00 PM #14
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Will Hamm

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