Creative Marketing While in Isolation

Real Estate Broker/Owner with Beam & Branch Realty TREC #547752

Creative Marketing While in Isolation


Stuck at home? Yep, we all are! However, we can still do some effective marketing even while physically isolated.


      * Online home tours! Many of you already do these. Make some more right from your own home! Just videotape yourself talking about the home! Tour them through each room with excellent narrative!


     *Host a Virtual Open House! Set the date and time for people to join you online. Make it fun and creative as possible! Interact with your online audience.


     *Drive by Neighborhood Tours! Jump in the car and take a ride through your local neighborhoods. Again, have fun, be silly, we all need to be light-hearted at this time.


     *Study! Use this time to study and know your market statistics. It will be important to know and understand the market as we come out of this time.


     *Brainstorm New Ideas! While you are isolated, get out a pad and pencil and brainstorm new ways to tackle your market. Some of your best ideas can come to you when you have time to think.


     *Beef Up Your Education! Read those books you have wanted to for some time! Take some online classes!


     *Collaborate With Agents! Online, we can all share ideas and come together! Let's work together!


Wishing you all good thoughts and prayers during this time. Use this time wisely! I believe when this clears, we will all need to be ready!

Posted by

Beam & Branch Realty       

"Have you fully lived today?"

   Paula L. McDonald ~ REALTOR®, 

        Granbury, Texas 

 936-203-0279 Direct

Selling Hood County and surrounding areas! 



 John Maxwell

Farm & Ranch


          ABR                 Institute for Luxury Marketing                Institute for Luxury Home Marketing


Graduate Realtor InstituteC2EX


Copyright 2021 Paula McDonald

Comments (28)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Paula McDonald ~ GRI very valuable list of tips about creative marketing while in isolation.

Mar 19, 2020 03:46 PM
Paula McDonald, Ph.D.

Thanks John. Hope you are doing well in this crazy time.

Mar 20, 2020 02:46 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Virtual tours are something that I would like to try. Facebook Live could also be used for Q & A, time to be creative!

Mar 19, 2020 03:53 PM
Paula McDonald, Ph.D.

I agree Eva. The FB live tool will come in handy.

Mar 20, 2020 02:46 PM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Great ideas Paula, a few of which I'm doing.  Finally sarted reading those books I have had for six months.  Stay safe.

Mar 19, 2020 06:05 PM
Paula McDonald, Ph.D.

Good for you Elyse. I have many I want to catch up with as well.

Mar 20, 2020 02:47 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Paula- look at the bright side of's technology allows all of us to work from home. and why not collaborate with others here to share marketing ideas.  

Mar 19, 2020 06:58 PM
Paula McDonald, Ph.D.

Kathy, we are so fortunate to have the tools that we right now.

Mar 20, 2020 02:47 PM
Christine Wade
Christine Wade - Townsend, MT
Operations Strategist / Online Business Manager

Paula, great post...I would like to see a lot more neighborhood tours...using a designated driver of course ;-) I like Eva's idea about Facebook Live tours with Q&A also!

Mar 19, 2020 07:56 PM
Paula McDonald, Ph.D.

Thanks, Christine. Ha ha, yes, designated drives for sure.

Mar 20, 2020 02:55 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is the perfect time for social media because we are right in front of our devices and things for the foreseeable future, I think.

Mar 19, 2020 10:31 PM
Paula McDonald, Ph.D.

Hi Laura. I agree, this may go on longer than we think.

Mar 20, 2020 02:56 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Paula

I haven't been to the office in a week.  I like going to the office, however you do what needs to be done.

Mar 20, 2020 12:46 AM
Paula McDonald, Ph.D.

I know James. These are really strange times.

Mar 20, 2020 02:56 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Paula McDonald ~ GRI, thanks for these tips! Now is a great time for agents to work on their content strategies.

Mar 20, 2020 02:18 AM
Paula McDonald, Ph.D.

Good idea. We can all use this time to hone in on all of our skills.

Mar 20, 2020 02:57 PM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great ideas, calling up past clients and checking in on them especially the more senior ones is a good idea. Everyone is happy to talk right now.

Mar 20, 2020 03:48 AM
Paula McDonald, Ph.D.

Yes Nick. We need to check on our older friends and clients for sure.

Mar 20, 2020 02:57 PM
Peter Mohylsky. Broker Associate
PrimeSouth Properties - Santa Rosa Beach, FL

I agree, this post was good enough to share again, thanks for posting,  

See the glass as half full rather than half empty.

Mar 20, 2020 04:41 AM
Paula McDonald, Ph.D.

Exactly Peter! We can always choose how if we see the good or the bad.

Mar 20, 2020 02:58 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
The House Kat

These are all great ideas for staying productive while at home. Thanks for sharing!

Mar 20, 2020 05:55 AM
Paula McDonald, Ph.D.

You are welcome Kat! Hope you are doing well.

Mar 20, 2020 02:58 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Paula,
Love all of your suggestions and especially the Up Your Education part... and that shouldn't just be real estate related.  My favorite learning platforms are The Great Courses, Udemy and YouTube.   The Great Courses is more knowledge-oriented, while Udemy is more skill improvement oriented. YouTube needs no explanation. 

Mar 20, 2020 07:30 AM
Paula McDonald, Ph.D.

Yes Carol. I am currently finishing up my doctoral degree online. Woo hoo!

Mar 20, 2020 02:59 PM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for sharing some solid, creative, outside the box ideas with us.

Tuesday 3/17 all San Francisco Bay Area Counties put everyone except essential services on a "shelter in place" order.   3/19 CA Governor Newsome put the whole state under a similar order.     Our weekend open houses were cancelled based on new rules from our MLS.    Although I got the thumbs up to host a virtual open house earlier this week, I'm double checking with my broker and the seller today.     Crazy times.

Mar 20, 2020 10:37 AM
Paula McDonald, Ph.D.

These are crazy times for sure. We will need to stay super creative.

Mar 20, 2020 03:00 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

These are great ideas.  Make the most of the time at home. 6 years ago, I broke my foot...and got a LOT of marketing done.

Mar 20, 2020 10:43 AM
Paula McDonald, Ph.D.

I bet you did get a lot done while recuperating with a broken foot.

Mar 20, 2020 03:00 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Paula McDonald ~ GRI ,

Thanks for a positive post!! So upbeat and full of some worthwhile productive ideas!! Be strong and stay healthy!

Mar 20, 2020 02:12 PM
Paula McDonald, Ph.D.

Thanks Dorie. Hope you are doing well there in Austin!

Mar 20, 2020 03:00 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Paula:

What an upbeat post with some terrific suggestions for making the most of these challenging times. It's an opportunity to work and think differently and try new things, personally and for our businesses.

Enjoy your weekend!


Mar 20, 2020 04:02 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Jesse Keim  This the kind of sharing that makes the AR Community great !!!!!

Mar 21, 2020 05:39 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I love being proactive. We also have a perfect opportunity to reach out to SOI and let them know we care and are thinking about them. 

Mar 21, 2020 08:50 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Paula McDonald ~ GRI - There are a lot of creative ideas here. Thank you for sharing them with us.

Mar 21, 2020 11:32 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Trying to stay positive!  But with a 'stay at home' order from local govt, getting even more difficult to get deals done.

Mar 21, 2020 03:53 PM

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