My new plan is to Hunker and not Bunker

Real Estate Agent with The Virtual Real Estate Team 104556

Let's face it, the federal governments response since January has been inept and has put many more Americans at risk. It wasn't a hoax and it wasn't political. I still can't get tested in Florida, and we are finally approaching a total number of test in the US that equals what South Korea test in a day, 18,000. What this means is in the next month their will be a dramatic rise in the number of cases and the number of deaths so let's get ready for the second panic that clears the shelves. So what do we do? I can tell you my rant is over and despite human nature we cannot seal ourselves off completely so going to the bunker is not going to work.

However there is no Pollyanna in me that says everything is beautiful and there are no worries is the other side of stupid. I saw this morning a spring breaker saying that he isn't going to change his lifestyle  and if he gets the virus while partying in Florida that's OK. You can't fix stupid. So what does hunkering mean and how can I still run a successful business? I am staying in except to walk the very wide beach by the ocean every day and I plan to stay at our Florida home for as long as needed. We have food and other supplies being delivered as often as possible, and of course all the other precautions are being taken. I do recommend taking a lot of zinc since that is anti-viral.

Now on to the business side. I can't speak for every aspect of real estate but mine is mostly west coast real estate investors and a lot of them are tech people. A few of them are panicking but this is also a time of opportunity so many keep going. That being said I stopped visits back in February because unlike some I took this seriously and didn't want anyone to be at risk just for the sake of a commission. I have for a while done online Zoom meetings and I am adding everything that makes real estate remote control. I use to create detail about locations, schools, and amenities. I have increased drone photography including overall professional videos of point of interest. I have coordinated a program with my property manager for responsible leasing and we are both doing a lot of messaging to our existing clients and prospects. Business can be done in a responsible way that acknowledges the reality of our current crisis with opportunities that recognize that at some point this to shall pass. 

A lot of changes are coming that we alter the way we work permanently. Just remember one thing, this will happen again and it is the new normal. Let's all do our best to stay safe, keep our clients safe, but still find ways to help people achieve their dreams. In some cases we should defer their dreams if it is in their best interest and for others it is business not as usual but some things will remain the same.

Comments (14)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Good for you and Ron and I are wishing you continued success in all your endeavors.  We are happily working and developing strategies for new clients,  A

Mar 19, 2020 10:56 AM
Ingrid Pierson
Wesely & Associates - Auburn, CA
Making Friends & Helping Friends with Real Estate

Hi Joe, Loved the headline but the first paragraph put me off... The administration has never not taken this seriously.  The first thing I did was to tune in to the President's updates which show how much has and is being accomplished.  You're a professional in your business and you as well as I know how much work we do behind the scenes... The administration is no different and listening to the very competent team assembled has really reassured me.  

I have family in both Milan and in Berlin and I can tell you that neither country has done what our President has organized. (The govenment/private partnerships- drive through testing, construction companies donating masks to hospitals and first responders, 3M stepping up their production... just to name a few) I would encourage you to forget the partisan politics, switch from the media that pumps fear and distrust of our administration on a 24/7 basis causing markets to collapse. 

Check out the flu statistics... all the conantigen and deaths even year to date... Not saying that we don't need to respond to this situation with the cautions asked of us.

It's time for our people to unite and gratefully I am seeing so much of that... without unity of purpose and stopping the disparagement things will just be tougher.  Spring breakers need to be told "go home & stay home".  Very inconsiderate of them to be willing to get sick... and then spread to the rest of the population making this even worse than it needs to be.

You've got some good advice on continuing in the business at hand. Hadn't thought of Zoom meetings.  That's new for me. 

Mar 19, 2020 11:01 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Joe... what can I say... sounds like a plan! And sounds like a good plan for your business model... wishing you continued health and continued business success.

Mar 19, 2020 11:27 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Sacramento County was just ORDERED to self-isolate.  We were only at "recommendation" level a few days ago.

Mar 19, 2020 12:59 PM
Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
Strategic Accounting & Tax Solutions

Our business has gone virtual as much as possible. I agree that newly utilized technology will help in so many areas right now and going forward. Portals for document uploads and electronic signatures to name a few.

Mar 19, 2020 12:59 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

I like your plan, Joe.  The beach walk part sounds especially good. Wishing you continued success and fabulous health. 

Mar 19, 2020 03:09 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Joe - this experience shows the importance of flexibility and adaptation.  Now more than ever.

Mar 19, 2020 06:26 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Joe.

I haven't been to the office all week.   We all need to do what is necessary, until this is over.  It really hasn't had much of an impact on our market. 

Mar 20, 2020 01:00 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Even after this time has passed it makes me wonder if people will shake hands even less than they already do.

Mar 20, 2020 06:41 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I enjoyed your insight. I am finding that with inventory still being low; Seller's aren't giving up any deals...

Happy Saturday and be safe Joe Pryor 

Mar 21, 2020 11:24 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Joe:

Sounds like some great plans are in place, including beach time...always important, don't you think.

I hadn't heard of ZeeMaps so that for that tip!

I haven't used Zoom but certainly know about it (I had a client last year that runs their call center) and will be be using for our Mastermind ast our next meeting in April.

Enjoy your weekend!


Mar 21, 2020 04:25 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Joe Pryor -  I am in New York and won't be going back to Florida until this is over.

Apr 05, 2020 11:45 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Great title - and I hope you're playing it safe still and keeping away from crowds.

Apr 05, 2020 08:16 PM
Mfon Effiong

We run and outsourcing agency and we am interested in renting or selling your list of properties to our clients.Is there vacancy for a sub-agent to work with your real estate company. hope to read back from you soonest

Tochi Blessing


Oct 15, 2021 10:19 AM