Virtual Tours, Skype, FaceTime and Live Streaming are suddenly becoming overwhelmingly popular in the age of COVID-19. These alternatives are rapidly replacing open houses as the public becomes increasingly aware of the need for social distancing.
These options are just a sample of ways to get around holding open houses in today's world. But some of us have been using them for quite some time now.
Our Wisconsin office began using Tour Factory virtual tours back in August of 2010. Within just three months, we sold nearly $2 Million in Madeline Island properties by building a marketing strategy around the use of these virtual tours.
At that time, we never dreamed that we'd be utilizing technology to allay the fears of sellers and buyers who fear entering an open house. Now, things have changed to such an extent that brokerages are scrambling to find marketing alternatives.
I'm not saying that the traditional open house is dead. But until the level of public panic subsides, these technologies make it considerably easier for real estate agents to adapt and survive.