Digital Marketing Tasks To Strengthen During The Pandemic Shutdown

By
Real Estate Agent with Joe Manausa Real Estate 8508880888
https://activerain.com/droplet/5mGb

The CoronaVirus Pandemic has not yet brought the real estate industry to a shutdown, but I suspect our good days are numbered. The whole world seems to be fighting this dreaded pandemic, and the future for all of us is cloudy at best.

 

It is very likely that we will soon face a time when we can no longer meet with customers directly or enter listings for showings. So what can an agent do to survive the CoronaVirus downtime so it is ready to continue operations when the worst of this has passed?

 

As an active agent myself, these thoughts have been on my mind and have dominated discussions during my last few management meetings. Knowing that a complete shutdown will probably occur within the next few weeks, we’re wondering how to ensure that we can spring back into form as soon as it is safe to do so.

Digital Marketing To-Do List

 

As somebody that thrives on digital marketing, there is a great opportunity to work from home and yet still get a lot done. For agents that are new to digital marketing (or even those that have yet to embrace DM), many of the tasks that I am pursuing would make a great “down-time” to-do list too. Here is just some of what I’m doing: 

Digital Marketing Evaluation

A good marketer is always studying his operation and looking for areas to improve. We study our current and past campaigns to see what worked best and which ones should be shutdown. For agents that are new to DM, read a book on how to transition from traditional marketing to digital marketing.

 

Another great assessment task to perform is the study of digital marketing leaders in real estate across the US. For example, I look to see what successful real estate agents in the larger markets are doing on social media. I can visit their instagram accounts and facebook pages in order to find new ideas which appear to be highly effective for them.

 

I recommend that you choose a few areas that you want to improve, setting up tasks that you would normally forsake because of time constraints. The CoronaVirus health risk has cost us the opportunity to do our normal business activities, so now is a great time to focus on things we can improve.

Grow And Improve Your Connections

One great way to reduce the cost the marketing that you do on social media is to have a lot of followers. It is easier (and cheaper) for you to reach your followers than it is to reach everybody else, so grow your list to the maximum that each social media platform will allow. This is arduous work and something you rarely have time to do, so use your newfound time and get it going!

 

If you have a real estate team, ensure that all the agents on your team do the same. Make sure they have a strategic plan for growth, don’t just add people for the sake of having a larger list. I push my agents to focus on people who live in our market area. The should select each person who is well connected and lives in the area that you (want to) service.

 

The Facebook follower limit is 5000 people. Imagine the power of your reach on Facebook if you and all of your team members have 5000 high- quality local followers? You could then invite these followers to like your Facebook Page which would allow you to market to them directly and push them to your favorite landing pages.

Your Personal Website

A real estate agent’s website should be a great source of business if it is well-maintained and added to regularly. Search engines appreciate strong local knowledge, and I get far more than my fair share of organic traffic from Google due to the thousands of blog posts that I have written over the years.. Do you have a templated site that is merely a “business card online?” If so, take this down-time to re-engineer your company website (I use the Premiere Site from SierraIntereactive).

 

Our website (www.manausa.com) has been highly effective, generating tens of millions of dollars in revenue over the past few years. But it needs to be maintained to retain and grow its effectiveness.

 

I use the hrefs.com site audit to uncover errors and optimization opportunies. Recently, it showed that we have 169 images that are much too big and are thus slowing page load times (a big whammy for search engine optimization). We have downloaded each image, reduced them in size, optimized them to be as small as possible, and now are in the process of replacing the old images with the newly optimized ones.

 

Additionally, we’re looking at generating additional new content for our site so that it will improve organically generated traffic (organic means free!). We are putting together a list of real estate FAQs that we hear from our customers and we’ll turn them into new content and videos that to promote both on our site and on video sites such as Youtube. Real estate videos can be used as a very affordable way to reach new customers, but you have to have quality content that they will want to watch and hear.

From Distaster Comes Rebirth

Times are tough and there is plenty of reason to be scared right now. No one would blame you for just holing up and waiting for the pandemic to end. I know I thought about doing just that. However, I have decided to use this mandatory down-time to strengthen my digital marketing foundation.

 

This too shall past. There will be new problems, new issues, and perhaps a time of great personal heartache that many of us will ensure. But I’m going to take some good with the bad. I’m going to sharpen the proverbial ax so that when the new normal is established, I will be have a stronger digital footprint that will help me compete and thrive in the future. I hope you will too.

 

Posted by

Joe Wrote The Book On How To Sell A Home In The Digital Age

The digital marketing guide for bricks and mortar businesses

Joe recently wrote "The Business of Getting Business."

It is a comprehensive guide for small businesses to help them understand how to implement digital marketing. For Realtors, it's a guide to using digital as the heart and soul of your marketing.

For those of us who want to survive and thrive in a world where large corporations are taking over, it is a must-read.

You can find "The Business Of Getting Business on Amazon here.

 

 

 

Joe Manausa, MBA
Joe Manausa Real Estate

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Ambassador
1,981,498
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I think it's a time of great opportunity. I like you digital marketing advice Joe. Thanks for sharing it with us, and in our market, showings declined over the past week. No real surprise since we're all being asked to stay home except for picking up prescriptions or other essestials. 

Mar 21, 2020 10:18 AM #1
Rainmaker
1,240,586
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

I really think so Debb Janes EcoBroker and Bernie Stea JD , no need to spend all of our time in the garden 

Mar 21, 2020 11:06 AM #2
Rainmaker
1,436,024
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Joe,
You are absolutely right. This is a time of great opportunity to do things that need to be done but have been put off too long!  From Disaster Come Rebirth. Love it!

Stay well.

Mar 21, 2020 05:44 PM #3
Ambassador
4,102,308
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Joe- I think you've given excellent advice. We all have this downtime but the real difference will be seen in what or how we use it. We can reassess how we're marketing and also study the marketing of others. 

Mar 21, 2020 05:47 PM #4
Ambassador
4,102,308
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mar 21, 2020 07:09 PM #5
Rainmaker
2,682,974
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I suspect these times of lockdowns and ordered self-isolation, will provide an opportunity to reassess many things we have been doing in the past.  I wouldn't be surprised if many continue to work from home, who were previously kept in office cubes prior.

Mar 21, 2020 07:54 PM #6
Rainmaker
2,682,974
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Joe, on having this blog FEATURED in the Old Farts Club group!  

Mar 21, 2020 07:55 PM #7
Rainmaker
2,091,129
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Joe Manausa - this is a perfect opportunity to hone our digital skills as I have been doing.

Mar 22, 2020 11:20 AM #8
Rainmaker
1,240,586
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thanks Grant Schneider  ... I'm just grinding away. Alternating between yard work and DM work ... not so fun being confined. But the long-term benefits will be great, my yard is starting to look good, and my SEO foundation is only getting stronger.

Mar 22, 2020 11:31 AM #9
Rainmaker
1,545,626
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

This is a great time to get those things done that previously were put off due to spending too much time spinning our wheels.

Mar 25, 2020 09:03 PM #10
Rainmaker
3,376,242
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Excellent post, Joe. I've been marketing digitally for many years... so it's not a "discovery" for me. But we can always refine and do better. I've been marketing my listings digitally for going on two decades... still amazed how many agents are suddenly "discovering" how to do this.

Mar 26, 2020 05:27 AM #11
Rainmaker
1,240,586
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

That's great Nina Hollander ... I've been cleaning up old posts and putting them on Facebook ... getting a lot more social engagement on things written as much as 12 years ago. Great for SEO.

Mar 26, 2020 06:48 AM #12
Rainmaker
499,786
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great encouraging and challenging post on what we can be doing at this time. My husband and I have decided to complete our CE which we have done. Cleaning up and organizing is another. We have already been digitally marketing for a number of years.  Loved your From Disaster Comes Rebirth!  

Mar 26, 2020 10:44 AM #13
Rainer
232,602
Greg Mona
eXp Realty - Chandler, AZ
Professional Real Estate Representation for YOU!

All great info here Joe Manausa! What an opportune time to get a lot of the things done that were filed under the "when I have time" heading. Well... 

Mar 26, 2020 03:23 PM #14
Rainmaker
398,297
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Gee I would have thought you'd have gotten a LOT more comments with such a great post.    That's awesome that your website generates a lot of business for you - thank you for sharing it so we can study and learn.    I also appreciate the inspiration you gave us:   "decided to use this mandatory down-time to strengthen my digital marketing foundation."

Mar 28, 2020 09:40 AM #15
Rainmaker
1,240,586
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you M.C. Dwyer ... you really never know with each article do you 

Mar 28, 2020 09:52 AM #16
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