I’m seeing comments here on Active Rain predicting that the Corona virus will “thin the herd,” and I’m sure it’s true.
While some agents are doubling down on prospecting and staying in touch with both past and future clients, others are essentially stopping work.
They have plenty of excuses, starting with “I don’t know what to do.” Others think it’s too hard to work at home when the kids are home from school. Those of a pessimistic mindset think “There’s no use” because the market will never come back.
Those folks will soon be left in the dust by those who are continuing to work.
This too shall pass...
Of course the market will come back. That old phrase “This too shall pass” is a true statement. In many places the market has merely slowed for the moment. Agents are still taking listings and showing homes – they’re just using sensible precautions when doing so.
There’s nothing wrong with asking buyers to don disposable gloves and paper booties before entering a home. In fact, many will feel safer when they do so. There’s also nothing wrong with maintaining “social distancing” with those buyers while in the house.
But of course, some buyers and sellers will be fearful, so will hold off for now.
Many financial gurus are predicting that once the crisis is over, business will not just come back, it will come back with a roar. There will be a pent-up demand on many fronts – and real estate will be one of those fronts. Those who are ready will do very well.
Will you be ready to flourish?
Some of my prospecting letters customers are branching out. They’re starting new campaigns to reach out to past clients and current niches, and they’re choosing new niches.
Some are sending me ideas for new letter sets, and I'm working on custom letters for a couple others. These agents are not stopping or even slowing down. They're working to form relationships with both prospective buyers and with people who will want their homes on the market when the danger has passed.
Some are also embracing new techniques, such as showing homes via virtual tours.
They’re even predicting that the old ways will now fall by the wayside, because "walk through" virtual tours will become so popular.
They think potential buyers will choose homes based on those virtual tours, then perhaps visit briefly just to verify that they love the house as much in person as they did in photos.
The big bonus if that prediction comes true – fewer dollars spent on gasoline and fewer hours spent driving around. Oh - and less inconvenience for the home sellers.
We’ll have to wait and see if this comes to pass.
Meanwhile – this pandemic does have a silver lining – I hope.
Perhaps it will teach ALL of us to wash our hands thoroughly, take advantage of the disinfectant wipes offered as we enter stores, and keep both ourselves and our children at home when we’re ill.
I read that between 12,000 and 60,000 people die each year because of the "common flu." If we formed a habit of using the same simple precautions we're using now, that number would naturally be slashed.
If you're keeping on keeping on, check out the selection of prospecting letters I offer at Copy by Marte. With an almost instant download, you could begin prospecting just a couple of hours from now.
Or - if you want custom letters just for you, get in touch!
Image courtesy of Ambro at FreeDigitalPhotos.net