Practicing Real Estate during the COVID-19 Pandemic

Real Estate Agent with Remax First Realty II 0790808

Here in New Jersey the Governor has ordered that all "non-essential" employees remain home. 

Businesses are ordered to make tele-solutions possible for employees if able.  Travel is restricted to trips to the grocery store, the pharmacy, the doctor's office, etc. In NJ ALL gatherings are canceled, no church services, weddings, funerals, parties or any other gatherings are allowed.  It's OK to go for a walk or a bike ride to get some exercise, but social distancing must be adhered to.

So how does this affect Real Estate?

Some offices are open. Some are closed.  The ones that are opened are required to exercise social distancing as defined by the CDC. Our local and State Associations are telling us that as of now we can still conduct business such as showings as long as we practice social distancing.

The associations have instructed us to ask if anyone going to the showing (or living in the home) is sick or has been exposed to someone with coronavirus.  If so they should not go and the seller should not be in the house for showings. I would recommend to our sellers that at a minimum they disinfect all doorknobs, handles, faucets, etc. before and after the showings.  


Most of the Mortgage people I know are working from home, but are able to get pre-qualifications done. Attorneys are also working remotely as are many title agents.  But here's a hurdle, many town halls are closed to the public, meaning that we're not able to file paperwork for Certificates of Occupancy or Fire Certifications.  Several municipalities in NJ are temporarily waiving the requirement to obtain a CO for a resale property.

In NJ, based on the Governor's orders, I would think that Open Houses are not allowed.  

So what can we do?

  • Prospecting.  We do cold calling (actually warm calls) in our office and we are able to do that from home. It's also a good time to devote to mail to expireds or FSBOs or better yet, send handwritten notes to people in your sphere.  We have blank note cards that we send out, just say hello, and let them know that you're thinking about them and that you hope that they're doing well during this time.  They're probably stressing about this situation as much as you are.  You can also make use of your mobile device and CALL the people in your sphere as well as your current clients and prospects.  Ask about them, DON'T ask for a referral.  If they ask you about your business, let them know you're doing everything you can to get by and you're doing everything possible to service your client's needs.  Make sure that they're doing OK.  Sadly, many people here have been laid off, hopefully, temporarily, until the pandemic is over. Hopefully your buyer's financial situations haven't changed.
  • Social Media. This is a great time to increase your presence on social media.  Become the local expert by letting people know which restaurants are still making deliveries or are open for takeout. Offer ideas for entertainment, exercise or recipes.  
  • Learn Something New. Dive into your CRM and about some of the features it has that you didn't know about.  Maybe it's time to update your website by changing the look of it? A new layout or color scheme?

As always you should consult your broker for clarification if unsure how to do business where you are.

Please wash your hands frequently, practice social distancings, follow your local government's restrictions and stay safe! This will end eventually.

Posted by




~ Wayne & Jean 

Union County, NJ - a great place to live and work!

If you're looking to buy or sell a property in Union County, call us at 908-917-4189 or email


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All opinions, information and data provided is deemed reliable but is subject to errors and omissions. Not intended to solicit other Brokers' clients. We cooperate with them fully. 

Comments (6)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Wayne and Jean... as of yesterday, realtors have not been considered essential businesses in my county... my company's legal team is sorting out exactly what we may or may not be able to do for the next three weeks. But as of now, it doesn't look like it will be much. Our offices have been closed essentially for a week.

Mar 25, 2020 06:42 AM
Wayne Zuhl

It took a long time for clarity here in NJ. Not everyone in our office is taking it as seriously as we are, unfortunatly, so we wont be going there any time soon.

Mar 27, 2020 01:20 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Wayne and Jean Marie Zuhl (Jean Marie),....the most important factor to follow is to STAY HOME.... STAY AWAY FROM OTHERS.... DO NOT LEAVE YOUR HOME UNLESS YOU STAY AWAY FROM OTHERS.... WALK ALONE....

Mar 25, 2020 09:00 AM
Wayne Zuhl

We are, Barbara. And hope you're staying well.

Mar 27, 2020 01:20 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Wayne and Jean Marie Zuhl - I have heard that movers can still operate but they are doing their estamates virtually.

Mar 25, 2020 09:39 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Practicing is a good idea for the day that we get back out on the field… That they will come.

Mar 31, 2020 10:53 PM