In this post you will learn how you can generate more leads for your local business with Google My Business.
Here is a video on the topic I did for Wurkhouse:
Add a Long, Unique Description
Add a long, unique description that’s formatted correctly and includes links to your website, including services and contact page.
Ensure that you put as much relevant information in this section that will benefit your readers.
Choose the correct categories for your business
Choose the correct categories for your business. This is important as it helps your business appear for searches associated with your business in your area.
Upload as many photos as possible
Upload a high-resolution profile image and cover photo to your profile. Upload photos of your team and a photo of your office/premises.
Add a local phone number to your listing
Adding a phone number ensures people who are searching using their mobile phones can click to call you.
Add your business address
Add your business address that’s consistent with that on your website and local directories.
Your NAP (Name, Address, Phone Number) needs to be consistent throughout the web and is a trust factor for Google rankings.
If your business has moved premises, make sure you update this on your Google My Business listing so that customers visit your existing premises.
Add your opening times/days
This is important as your listing is more likely to appear during your listed opening hours. It is vital information for customers who are looking to shop at physical stores or need some customer support.
Get real reviews from customers
It's important that you get real reviews from real customers.
If you simply create profiles to give yourself fake reviews, Google will flag your listing and even remove it. Google tracks reviews using the IP, device and location of users who add them.