Today, we are featuring a guest post from Amy Snook, Partner on the Lang Realty team!
It is hard to say what our future will look like in real estate or for that matter anything in our world, post this pandemic. While there is a lot of “bad” to focus on, I am really trying to focus on any positives that may come out of this time. I am certain for many of us, the time at home with our children has provided us with opportunities that we most definitely did not prioritize in the past.
Realtors are constantly “on” – responding to clients, conducting searches, showing property, coordinating towards closings, educating ourselves, sharing information with our clients and prospects and so on. So, to “have” to slow down has been actually wonderful.
I am spending time doing things with my son that I just hadn’t found the time – we played checkers, twister and even taught him how to cook (even though it is most definitely not my forte).
As for business – when I slow my mind down and really pay attention to the calls we are receiving – I realize that our clients, friends, prospects DO rely on us for real estate guidance. I think this has always been there, but I just didn’t slow down to realize it.
Today a prospect called and asked us to list one of his homes for rent. He had been listed as for sale by owner and hadn’t received calls – the truth is for this one, I analyzed how he was marketing the home and his price point and gave him guidance rather than taking the listing.
Because his margins are very tight and I felt that I could help him without his having to pay an agent for this rental – so he reduced to the number I suggested based upon comps and I had him reorder his photos, remove some photos, alter his write up and voila – the phone started ringing.
We are here to help – give guidance, be supportive, educate and be a resource for all. As a thank you for helping him with his rental listing…. And unbeknownst to me…he has another property that he wants us to put up for sale.
For my fellow Realtors, be a trusted resource, offer guidance, continue your education so you can continue to be an expert. Now is the time when you can create some blogs, record videos, etc. and work to share your knowledge.
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Amy Snook is a partner in the All About Florida Homes team of Lang Realty, along with co-partner Noreen Payne of Delray Beach. She has been practicing real estate and title insurance for 17 years and is currently the Florida State Vice President for Women’s Council of Realtors. Amy is also a director of the Realtors Association of the Palm Beaches and Greater Fort Lauderdale and a director of Florida Realtors.
This post originally shared on PrinterBees' Real Estate Marketing Magazine.