When I am finished writing a blog post (about industry related topics), I am always faced with the decision of where to post it. It would normally automatically go in Stage if Forward because I believe that this group has a large readership and my message will be heard, and I like to post in the RESA group because I am a member. I also like to post in the Michigan Realtors group to try to get to know more members in my area.
But then I ask myself "Okay, where else?"
When I go into other groups for home staging, I see the same posts there that I saw in Stage it Forward. I think to myself "Well, that would be overkill" and I don't always post to the other groups.
Then I realized something that I wanted to share with you... Not everybody I want to reach out to is subscribed to Stage it Forward, RESA, or Michigan Realtors!
I was reading a post written by a Michigan Realtor and when I looked at his profile page and I could see the list of groups that he was a member of. Stage it Forward wasn't there - but the group Home Staging was! So by not ever posting to this group, this guy will never read my blog. I looked at another Michigan Realtor and not only wasn't he a member of Stage it Forward (shock!) he wasn't even a member of the Michigan Realtors group!
So my point is... (yes I have one lol)
We blog for our businesses, we need to post our posts where our target audience is reading. I now know that there are guidelines for every group and will post accordingly, but I need to branch out away from my usual three...
I always post to Localism too, but that seems to get lost into oblivion!
So what about you? Where else do you post about your staging work besides the usual staging groups?