Is Your Blog Reaching It's Intended Audience? Read the brick that fell on my head...

Home Stager with RE:STYLE Home Staging

When I am finished writing a blog post (about industry related topics), I am always faced with the decision of where to post it. It would normally automatically go in Stage if Forward because I believe that this group has a large readership and my message will be heard, and I like to post in the RESA group because I am a member. I also like to post in the Michigan Realtors group to try to get to know more members in my area.

 But then I ask myself "Okay, where else?"

When I go into other groups for home staging, I see the same posts there that I saw in Stage it Forward. I think to myself "Well, that would be overkill" and I don't always post to the other groups.

Then I realized something that I wanted to share with you... Not everybody I want to reach out to is subscribed to Stage it Forward, RESA, or Michigan Realtors!

I was reading a post written by a Michigan Realtor and when I looked at his profile page and I could see the list of groups that he was a member of. Stage it Forward wasn't there - but the group Home Staging was! So by not ever posting to this group, this guy will never read my blog. I looked at another Michigan Realtor and not only wasn't he a member of Stage it Forward (shock!) he wasn't even a member of the Michigan Realtors group!

So my point is... (yes I have one lol)

We blog for our businesses, we need to post our posts where our target audience is reading. I now know that there are guidelines for every group and will post accordingly, but I need to branch out away from my usual three...

I always post to Localism too, but that seems to get lost into oblivion!

So what about you? Where else do you post about your staging work besides the usual staging groups?

Comments (48)

Brett Noel
Keller Williams - Paso Robles, CA

I need to search my target audience.  I appreciate the reminder. go0d post

Jun 13, 2008 06:08 PM
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

Great topic and comments. Ive been wondering this myself about which groups to post in. I created a few of my own, not sure if that is beneficial in the google searches or not, but my clients think Im a real pro since founding my own groups just for them.

Jun 13, 2008 06:35 PM
Jeff Thornton
Jeff Thornton ABR CRB CRS CSP e-Pro GRI - Lansing, MI

Thanks Cari.  I am new to AR slowly beginning to understand the nuances.  I am a Michigan Realtor but now part of that group.  So now I am going to look for groups to be part of.  I have to admit I didn't realize where my posts all went.

Jun 13, 2008 10:37 PM
Jeff Thornton
Jeff Thornton ABR CRB CRS CSP e-Pro GRI - Lansing, MI

Thanks Cari.  I am new to AR slowly beginning to understand the nuances.  I am a Michigan Realtor but now part of that group.  So now I am going to look for groups to be part of.  I have to admit I didn't realize where my posts all went.

Jun 13, 2008 10:37 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Cari, I get stuck posting to the same groups too. When I try to veer out and try to post to a new one I joined, I haven't read the guideline, or read it and forgot so I get a "your post has been deleted".

So I just stick with the few I know well.

Jun 13, 2008 11:41 PM
Judy Peterson
Berkshire Hathaway HomeServices Fox&Roach Realtors - Tredyffrin, PA
"Superb Service, Superb Results"

This is an interesting post and a good reminder to me to work on my groups.  I can see by the Google Analytics on my Main Line Pa Today site that people find me by some unusual key words and my blog is new.

Jun 13, 2008 11:42 PM
Michelle Gordon
JH Realty Partners - Ada, MI
Finding Your Place

I like to post to localism as well, but I too noticed they got lost and sent an e-mail asking why mine did not go to the top as most recent.  Answer- you get filed in localisn based on your points.  So there are so many others with so many more points then me.  So I too, was looking for other places to post.

Good post!

Jun 14, 2008 01:01 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Good point...guess I am not as careful as I should be...I know sometimes my pals...Tom, Katrina, etc. will read and comment as a "favor"....but what kind of favor I do to other groups and the AR community deserves some thought.  There have been many times when I have posted to Newbies thinking that they could benefit from an experience I have had and wish I had it earlier in my career and absolutely every time it gets more Newbie Posts...SO Mr. of Ms. monitor who will not identify yourself...who are you cheating or do you just need to feel important ?

Jun 14, 2008 01:16 AM
Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Sounds like you had an epiphany. 

Stagers posting to staging groups is like talking into a mirror. 

If I were a stager, I'd want to be well synergized in Google. 

Success on the Internet is, IMO, all in the numbers.

Jun 14, 2008 01:38 AM
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Cari.. Depending on the post I do, depends on the group I sent it to.  Just like everyone, you want your blog read by as many people as possible, but you also want the *right* ones to read it. The REALTOR group is one that a lot of people read, so I always (when related) post to that one.

Jun 14, 2008 02:05 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Right on Cari! This is the heart of Active Rain for me - although I so love my relationships - we are blogging for our clients and finding where best to post is key. Localism is great as is starting a group specific to your area or joining one already in place. That is where you want to work!

Jun 14, 2008 02:28 AM

We can post to other groups not in Active Rain?  That is news to me!

Jun 14, 2008 02:39 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

I'm new too. How many is too many places to post it?

Jun 14, 2008 02:52 AM
Pam Faulkner
Faulkner House Interior Redesign - Herndon, VA
Room Transformations Fairfax & Loudoun Counties VA

Someone brought up a good point.  When your post is booted off of a group, how do you go back and repost it to another group?  Do you click on edit, uncheck that group, then check a new one?  I don't want to try this in case that's not the way to do it.

Jun 14, 2008 02:57 AM
joe kelly
RE/MAX Professionals Select - Naperville, IL

The rate at wich AR is growing it is important to choose the groups with diligence before posting. This is a great post. Because there is a limit of 5, I have a challenge as well on deciding which groups to post to for Naperville Real Estate blog on AR.

Jun 14, 2008 03:55 AM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

It is definitely challenging, but I've found that it is so important to make personal connections on AR and if you post in the groups that you are most comfortable with, you keep that relationship going.  It is always helpful to branch out into new areas though, as new groups seemed to be formed weekly!

Jun 14, 2008 04:44 AM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Most of us have learned this lesson through the school of hard knocks, as you did.  Hopefully your post will help short-cut the process for some ActiveRainers.

Jun 14, 2008 05:13 AM
Cari Pilon
RE:STYLE Home Staging - Brighton, MI
RE:STYLE Home Staging

Well, it is good to see that I am not alone... Thank you all for your comments. I've actually learned more today by reading them. I am glad that this post helped some others out there as well.

I think one of the important lessons I learned is that content is key. Post the right post in the appropriate groups and follow their guidelines. Branch out my writing so that it is more local to be "Localism - friendly".


Jun 14, 2008 09:36 AM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Cari, it gets confusing sometimes. I find myself a homebody. I find a few groups and stick to them. I know I should reach out and I think I will aspire to that!

Later in the rain~Deb

Jun 14, 2008 04:07 PM
Michael Sahlman - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

I am new to this and am still trying to figure it out too.

Jun 15, 2008 01:55 AM