My friend Jeff Dowler, CRS consistently has well-written community posts and the reasons that he gives to write them are definitely accurate!
7 Reasons Why You Should Write Community Reports
Follow-up on the March ActiveRain Challenge
First of all I’d like to thank the 28 Rainers who shared their thoughts during the March ActiveRain Challenge about the communities we live in.
It was such a pleasure to see so many participate, especially during a month that has changed our lives in ways we never could have imagined, and to enjoy guided tours around a wide range of communities all over the US.
I hope you got to read some of them!
We certainly live in a diverse country and those who participated brought their communities to life in their vivid descriptions, their personal perspectives on why they liked living there, lots of wonderful photos, maps, and in some cases videos.
Those who participated now have a community post you can share with buyers interested in your community, including relocations, as well as for listings you have, or will have, in those neighborhoods.
For those of you who did not write a post, for whatever reason, I hope you will take some time to read some of the posts that were written to gather some thoughts and ideas for your own community posts, if you haven’t already done so.
If you are already writing community posts, great, and keep up the good work. But if community posts are not part of your blogging repertoire – here on AR or on your own sites - here are a 7 important reasons why you should include them.
WHY WRITE COMMUNITY POSTS
1. We know buyers are looking for a lifestyle, whatever that means to them personally for their needs. While they may want a house fitting a particular set of criteria, bottom-line most are seeking a lifestyle, which means the community in addition to what a particular house offers.
2. Those who are relocating from a distance, or even local buyers, are looking online to learn about communities in addition to searching for homes that fit their budget and major criteria.
Community posts – whether high level or hyperlocal – can give them the information they are seeking which can encourage them to contact you to learn more, and then help them find the right house/community combination.
3. Writing about communities – where you live, and those you service and know about – demonstrates your local expertise and knowledge to those looking online for homes and neighborhoods. I suspect some buyers will prefer to contact someone they find associated with a community that interests them, and who can help them feel comfortable in their home search.
It’s all about WIIFM (remember “What’s in it for me?”). How can you help them with what they want and need? And they will assume you know even more than you are telling.
4. Writing community reports puts you in a position of needing to know. If you don’t know certain things about a community you work in that potential buyers might likely want or need to know, then you should find out so you can truly be helpful.
You won’t know it all, of course, but a bit of research can go a long way in developing your knowledge base before sharing it in a post.
5. Community reports help expand your skills – your research, your knowledge, your written communication – and if you decide to take the plunge and do videos, slideshows, or use Facebook Live, you will become more comfortable with those technologies and attract more viewers who like watching videos. Remember, Google loves YouTube (they should, they own it)! And the more videos you do the better you will get at them.
Be sure to start a YouTube Channel if you don't already have one, and set up 1 or more playlists for your videos - Carlsbad neighborhoods, for example.
6. Community reports can bring recognition among your ActiveRain readership. Once they know you serve certain communities the chances increase for referrals to you.
7. Community reports can be shared elsewhere to broaden your exposure, say your Facebook business page, LinkedIn and Twitter and other ssocial media avenue. And of course you will want to share them with any buyers who may be interested in the area.
WHAT SHOULD I WRITE ABOUT?
There are lots of different ways to present information about your community, which should include plenty of photos to showcase the area, probably more than just a couple.
Put yourself in a buyer’s shoes and think about what they would want to know (e.g., housing, schools, parks, regular events, recreation, shopping, tourist attractions and popular venues), or consider what buyers have asked you about.
Include some links to sites with more information. And consider a slideshow or a video, too.
Done well, community reports can bring you more traffic, set you apart as someone who really knows the area, will be helpful to consumers, and can be evergreen…lasting for years with only periodic updates needed, if at all. And still prompting people to call for more information or assistance.
CHECK OUT THESE USEFUL REAL ESTATE & COMMUNITY LINKS BELOW (just click)
My "At Home In Carlsbad" blog (click photo)
If I can provide more information about homes for sale in Carlsbad and in surrounding areas, local housing market conditions, or assist you, friends or family in a purchase or sale, please call or text me at (760) 840-1360, or email me at JeffDowlerSolutions@gmail.com
HOW ABOUT A FREE EQUITY ANALYSIS ON YOUR CURRENT HOME?
CALL ME AT (760) 840-1360
Serving Carlsbad (including Aviara, La Costa & Carlsbad Village), Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Escondido, and Greater San Diego
All content ©Copyright 2020 by Jeff Dowler. All rights reserved.
eXp Realty of California (CA DRE lic #01490977)