Branding Moment: How to Stretch Your Marketing Dollars!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

There is no doubt that a well created brand does not need to outspend the competition to market themselves, if they understand what branding really is. So many mistake a logo or color as a brand they can identify with. These just represent the harmonious aesthetics, rather than the heart of a brand.

 

The aim of branding for real estate agents, companies and all other professions is to communicate in an instant, the essence of the brand's personality, the core values of the brand, and why someone should do business with this brand instead of your competition.

 

Successful communication occurs when the ideal clients recognize that your brand represents someone they can trust. Your clients/target market can easily convey to others why they chose your brand for the job in a few words.

 

If you get the message right you can spark word-of-mouth advertising or buzz marketing which is the best way to stretch your marketing dollar. The right message triggers an emotional response by quickly establishing your professionalism and your likability.

 

It also compels people to do business with you because it transmits your unique selling proposition, your promise of value to them, in a nutshell. The ultimate message gets people talking about you, and sending you business.

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Luxury Home Agents
Bananatude
Old Farts Club

Spam prevention
Show All Comments
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Christine O'Shea What I would advise you is to hire a professional to work with you on your brand...Doing it yourself is like attempting brand surgery.  We specialize in this and were wise enough to consult an expert...And I am familiar with Naples having worked there as well as Fort Meyers.  So many distinct areas there...that are notable and brand worthy.  A

Apr 07, 2020 10:07 AM #28
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib brilliant example.  These are the kinds of gestures that are indelible in people's minds, and we want to promote them and refer them, they truly care, at all times!  It does not matter whether they are selling luxury or everyday stuff.  his helps Mattress Mac's visibility and loyalty to his business. A

Apr 07, 2020 10:11 AM #29
Ambassador
2,316,524
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

In a small selling area, word of mouth is a necessary part of business success Ron and Alexandra Seigel. People actually think my name is Wanda Can!

Apr 07, 2020 11:24 AM #30
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wanda Kubat-Nerdin - Wanda Can! I agree that in a small area, and it is applicable to any other area in my opinion...I love that Wanda Can is how you are known...A

Apr 07, 2020 01:04 PM #31
Rainmaker
2,725,310
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"So many mistake a logo or color as a brand they can identify with. These just represent the harmonious aesthetics, rather than the heart of a brand." 

That's an important statement, Alexandra!

Apr 07, 2020 02:22 PM #32
Rainmaker
2,725,310
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Apr 07, 2020 02:23 PM #33
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat  Aesthetics needs legs (substance) to support it).  Without that, there is nothing.  Substance and content matters.  A

Apr 07, 2020 02:53 PM #34
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Thank you for the feature, as always, we appreciate it.  Wishing you a great evening. A

Apr 07, 2020 02:54 PM #35
Ambassador
3,255,381
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I have been trying to stretch my marketing dollars for over 20 years in real estate. I always like what you have to say and 95% of the time I follow your lead Alexandra...

Happy Tuesday to both of you Ron and Alexandra Seigel 

Apr 07, 2020 03:52 PM #36
Rainmaker
3,341,423
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Another awesome post glad this one got the coveted Featured Post, Endre

Apr 07, 2020 11:59 PM #37
Rainmaker
3,162,547
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Congratulations on the feature, well deserved.  In these times one needs a creative mind to brand their company, sadly, I don't have one (creative mind that is).  

Apr 08, 2020 12:56 AM #38
Rainmaker
3,332,765
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

You two know exactly how to brand your business. Everyone on this site can learn from your experience and wisdom!

Apr 08, 2020 05:12 AM #39
Rainmaker
1,558,463
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Indeed, the heart of the brand is what matters. Excellent post

Apr 08, 2020 05:42 AM #40
Rainmaker
3,922,906
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Ron and Alexandra Seigel ,

As usual your message is right on. Your audience wants to feel you can be trustworthy and someone they can count on! They are looking for a trusted consultant who cares. Once your name is synonymous with this value the buzz will take you to heights you never anticipated.

Apr 08, 2020 03:33 PM #41
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS I am delighted that you find our advice valuable.  We practice what we teach, and if it is good enough for us...A

Apr 09, 2020 10:22 AM #43
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR you certainly are a shining example of that. A

Apr 09, 2020 10:23 AM #44
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray I have never believed that creativity is restricted to the arts.  There are many ways to be creative.  A

Apr 09, 2020 10:24 AM #45
Rainmaker
4,821,496
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. thank you for you very kind words, we appreciated it as always.  Happy Thursday.  A

Apr 09, 2020 10:25 AM #46
Rainmaker
1,727,912
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Creating that "spark" to move is the magic Ron and Alexandra Seigel and I know you, Ron and Alexandra are very capable of making it happen.

Apr 09, 2020 12:26 PM #47
Rainmaker
1,009,076
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great featyred post!  It's so important to have a consistent message with your brand.  

Apr 13, 2020 04:39 PM #48
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,821,496

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information