If you load messages into your autoresponder to go out at intervals after someone opts in – good for you!
You’re saving yourself a lot of time while staying in touch with buyers and sellers who are out there – but perhaps not quite ready to act. When you keep sending helpful information, you’re cementing your relationship with them.
But have you read your own messages lately?
It's a good idea for two reasons.
The first is obvious - things may have changed since you uploaded those messages. For instance, interest rates, availability of homes for sale, or even new commercial developments that affect the market.
The second is that you maly have inadvertently included messages related to the seasons.
Since different people will opt in at different times, seasonal messages could make you look unprofessional.
What made me think of this today?
As I walked past the TV on my way to my office, I heard an ad for flannel sheets. Now I’ll agree that here in North Idaho it is still flannel sheet time. It’s cold and windy out – and the darn snow keeps falling during the night!
But that’s not the case everywhere. Some Rainers are experiencing sunshine and flowers poking out or even blooming. Some folks are planting gardens and having picnics.
That's not to say that people can't love flannel sheets even during warm weather, but that's not what the ad said.
It said “Now that the weather is getting colder.”
Every now and then a similar ad comes into my email in-box and I think “They aren’t paying attention.”
It’s good to send seasonal messages.
But either set them up to be sent on a specific date, or wait until it’s time, then upload and send them as stand-alone messages. It makes you look silly when you talk about the coming winter in April – or the coming hot weather in November. (Unless you’re in Australia, but that’s a different story.)
What about COVID-19 messages?
You do need to send them, just to let your people know what you're doing about listing and showing homes (or not) at this time.
If you're exploring virtual tour options that will carry on after this crisis ends, it's a good idea to advertise that fact, too.
But pay attention! Remeber to unload or change those messages when this is finally over.
Image courtesy of fantasista at FreeDigitalPhotos.net
Ewmember courtesy of Stuart Miles @freedigitalphotos.net