Don't Stop Marketing - Especially Now

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

We all know that this is a weird time but for most of us in the real estate industry working from home is not that unusual. I have a group of five friends where all the wives are best friends and all the husbands are best friends as well. We go camping together, vacation together, and our kids babysit for each other often. It's a really beautiful and unusual relationship and I am so grateful for it. But, Tim and I are the only ones that actually work from home. All the other husbands leave every day to their jobs in downtown Seattle or Bellevue. But now, all of them are home with their kids and their spouses.

 

Tim and I also homeschooled for two years so this is nothing new to us but, to my friends, this is a completely new environment. This is a hard change but I do know that for a lot in the real estate industry, your business may be slowing down but it's not a time to stop marketing altogether. I am very thankful that none of our clients have canceled and they all see the value in continuing marketing during this time.

 

This is not forever… We will get through this and things will be back to normal at some point. I don't know if that's in a month, three months, or a year, but real estate has been deemed essential in most states and many people had their houses on the market before this all began. Those people still need to sell and there are people that still need to buy.Zoom meeting

 

While we shouldn't give up completely, we can quickly adjust and adapt to the changing environment. I've seen a lot of businesses do this to protect their employees and their clients and I think the real estate industry needs to do that as well. Tim and I recently refinanced our home and we did everything online or over the phone. I literally only spoke to my lender once over the phone, the rest was done with his assistant and through e-signatures and secure emails. I scanned and transferred everything online and when we finally signed the closing documents, we had one notary come to our house, sit at our dining room table, and sign everything.

 

Some of our clients are even offering a zero contact mortgage right now where you can do everything, including the final signing over your smartphone or electronically. Zoom meetings have exploded and people are doing so much virtually. I've even had a few Zoom meetings with those girlfriends because we miss each other's company so much. --->

 

But now is definitely not the time to stop marketing. If you need to cut back slightly it's understandable but, when things rebound, those that have kept marketing through this time are the ones that are going to come out ahead. It may even be time to up your marketing. Promote yourself more so that when the time comes for the general public to intersperse among each other again, you are the one that comes to mind for mortgages, appraisals, inspections, and a real estate agent.

dont' stop marketing

 

Don't ever stop marketing!

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page

 

Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (30)

Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

We have Zoom meetings with agents from our office, interesting to see intially we had 70-80 agents on line, today about 24, people get out of the habit of working. So essential to have a schedule and work your schedule. Same goes for your marketing and all things related to that.

Apr 08, 2020 09:56 AM
Tammy Emineth

It can be easy to get lax on your marketing.. even me. Tim asks me.. did you do an AR post this week? I'll admit.. even I can get comfortable doing nothing from time to time LOL!

Apr 08, 2020 10:03 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I agree in principal, but we're struggling in practice. I'm reeling from 3 close deaths this morning and I'm sure my clients and prospective clients are dealing with the same level of grief. 

Apr 08, 2020 10:12 AM
Tammy Emineth

Oh you guys, I'm so sorry! Yes, I can't imagine how to maintain when it hits so close to home!  That is difficult and we just have to do the best we can. Praying for comfort for you all right now!

Apr 08, 2020 10:21 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing, working on how to advertise and stay ahead of the curve. 

Apr 08, 2020 10:13 AM
Tammy Emineth

yes..HOW.. that is the question. we have to get creative. People have to believe you understand where they are so a lot of NON-business marketing is actually great right now.

Apr 08, 2020 10:22 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Many people are home and eager to receive calls ! They have no problem hearing / receiving a Market Update 

Apr 08, 2020 11:18 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Have to keep hammering away no matter what. Keep generating those leads which will sprout 60 to 90 days.

Apr 08, 2020 11:58 AM
Tammy Emineth

Yes! True!

Apr 09, 2020 07:42 AM
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Great blog post!  Keep marketing, what good advice!  Things will get better and when they do, they will remember you.

Apr 08, 2020 12:58 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Tammy Emineth ,
you are right ....now is not the time to stop marketing! This will pass and those who were there providing valuable advice to help make important decisions will be the first ones to call

Apr 08, 2020 03:14 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Couldn't agree more Tammy Emineth: I've doubled down on my marketing!

Apr 08, 2020 06:31 PM
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

The funny thing about prospecting is I can go days and days reaching out and nothing happens, then one day out of the clear view a Client will pop up for me to serve them.

Apr 08, 2020 07:12 PM
Tammy Emineth

oh totally! Happens to us too.. 

Apr 09, 2020 07:42 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy:

This is certainly important advice. This is a good time to stay connected, look at how we are marketing and to whom, and perhaps make some changes given what's happened in the housing market. Indeed it is a changing world, but that doesn't mean that marketing should or slow down.

Jeff

Apr 08, 2020 08:28 PM
Tammy Emineth

Yes Jeff Dowler, CRS we have to adapt to stay on top.

Apr 09, 2020 07:42 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I absolutely agree. Those who keep marketing now are the ones the buyers and sellers will think of when they're ready to get into the market.

Never stop marketing!

Apr 08, 2020 08:40 PM
Rose O'Reilly

Are you guys mailing out newsletters or postcards, or is it strictly email contact?


 

Apr 08, 2020 09:36 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Unfortunately, a report stated that less than 10% of residential sales were recorded for all of 2019, so, with up to 25% of the year with our economy collapsed during 2020, recorded sales will be even less, won't it?

So, every opportunity is precious, perhaps priceless, so, marketing to sellers and buyers is more important than ever. Target the market and market to the target and do it continuously. Great post.

Apr 09, 2020 12:07 AM
Tammy Emineth

Wow! Why only 10% ? I don't understand that. Wouldn't all transactions be recorded with the county or state? That's odd but yes, definitely don't stop!

Apr 09, 2020 07:41 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing!

We will get through this and things will be back to normal at some point. I don't know if that's in a month, three months, or a year, but real estate has been deemed essential in most states and many people had their houses on the market before this all began. Those people still need to sell and there are people that still need to buy.

Apr 09, 2020 04:11 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I feel almost a desperation to keep marketing right now - to stay on top of what's happening and I've been a lot more involved with the numbers than I ever have before. It's so important to stay top of mind without being salesy. Take care!

Apr 09, 2020 08:45 AM
Tammy Emineth

I know what you mean!

Apr 09, 2020 09:20 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

The marketing piece I would usually send out this time of year is irrelevant--it's a list of outdoor events--everything cancelled. I'm keeping up my blog and just checking in with clients. Not pushing any buying or selling, as I would never do that at this time.

Apr 09, 2020 10:12 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

We can never afford to stop marketing.  Thank you~!

Apr 09, 2020 11:10 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

Great insight.  I am receiving so many different marketing and connecting emails lately.  I sure wish things had been so virtural when my kids were younger.

Apr 09, 2020 05:09 PM
Rose O'Reilly

I found some cards with a beautiful Crane (bird) by a lake and inside in states "in many Asian countries the Crane symbolizes, honor, loyalty and peace,"which I will send out to my clients, sphere and past clients.

I will say something to the effect that we will get throught this troubling times.

Apr 09, 2020 06:30 PM
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Great and pertinent advice, Tammy Emineth! One of the silver linings of this insidious virus has been reaching out to my clients in a personal and heartfelt way to simply see how they are doing. No "salesy" talk; just my genuine concern for them. They have appreciated it very much, and it made me realize how lax I became with keeping in touch on a more personal level, (other than those clients who are also personal friends). My outreach typically consists of real estate items of value I send to them in one form or another. I hope to remember that all touches of our clients don't have to revolve around just real estate; it's ok to simply say "hello, how are you doing" once in a while. 

Apr 09, 2020 08:10 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammy Emineth - I have been marketing virtually and offering many thing virtually now.  I will change the way I do things once this is over.

Apr 10, 2020 06:35 AM