Follow-Up Is Not Obsolete

Real Estate Broker/Owner with K1 Realty Group 3017422


In real estate, it doesn’t matter if you are a top-producer or a none-producer, we should still

understand the importance of following up. And this doesn’t mean just following up to get

the sale, it’s doing so throughout the entire process and with everyone involved. Here are

some examples:


Showings: Some agents have lots of listings but no assistant. They end up getting

bombarded with calls that they cannot answer, forcing the calls to voicemail. Often those

calls are never returned, especially if they already have a contract on the property, and using

showing instruction is just a waste of time for the selling agent. The lack of follow-up here

may not impact the sale, but it impacts the reputation of the listing agent, seller and the

opportunities for them down the road.


Active Listings: Some agents get offers accepted by both parties but still keep the listing on

active. When another selling agent goes to showing times, they get the lock box code only

to find out after they take their client to the property that there is a contract on the property

and inspection is set up for tomorrow.


During the Transaction: Some agents go missing in action. Some agents think they are too

important to give you a call. There is no update. It isn’t enough to just get the sale in the

door, all parties have to know what’s going on.


When I see listings in the multiple listing service, I can tell if the agents really take pride in

doing what they can to help their clients sell their properties.


We wonder why people think less of us overall as an industry. Almost everyone can get a

real estate license but the license doesn’t make you a professional, your actions that follow

do. Real estate is one of the few industries where you can go to school for seven days and

make six-digits within a year or less. In real estate, we work with people who are dealing

with a major investment that they may make once in a lifetime. The contracts that we write

can be held in court and it should mean something to agents when their clients they pay cash

or sign on the dotted line.


If you are not following up with your client, as well as other agents and those involved in a

transaction, then you may want to consider doing something else. We have gotten so lazy in

our business. There’s one simple solution: follow up. We should be constantly working with

our clients, giving them an update, educating them, and communicating with everyone

during the transaction. If you do not have the time or the assistant to make sure you deal

with everyone and everything pertaining to your clients, then during the COVID-19, it’s

time to create a follow-up system in place.


Let’s take our business serious and follow-up with our clients. I learned this when I got in

the business in 2001 and it’s one of the things that has helped me survive in it.


Dr. Karen Lewis, Licensed Broker

2201 Palm Aveue, Suite 210

Miramar, FL  33025

(954) 248-9149

(954( 613-7131








Comments (1)

Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Karen what a great post and loved the Title, keep it up and I look forward to your next post, Endre

Apr 18, 2020 10:49 PM
Dr. Karen Lewis, Broker 954-2489149

Hi Endre Barath, Jr. Happy Sunday.  Thank you

Apr 19, 2020 07:30 AM