Market Trends + New NW Austin Listing

Real Estate Agent with Juice RE Group at Compass Lic# 491811

We launched a beautiful home heading into the Easter Holiday weekend and were curious what the outcome would be. This home embodies an older vibe with a modern twist, backing to a private greenbelt with extraordinary views. Buyers will find a wealth of natural light and multiple living spaces, with soaring ceilings.  A flexible floorplan with an updated kitchen including stainless steel appliances, silestone counters and lenghty bar-top.  A secluded master retreat with updated bathroom offers access to one of two decks / balconies. 


Considering last months events, we have put more energy into our digital gameplan. A action items include: 1) a targeted email blast to over 600+ agents who have sold properties in the immediate area around our new listing over the past year  2) several Coming Soon Instagram postings, 3) an Instagram Live tour of the home, 4) a Youtube video (which we can also share in MLS), 5) posted within the Compass Exclusive / Coming Soon section of our website. We did a special digital ad campaign on Instagram to showcase the home and published the property to several Facebook broker forums calling attention to this beautiful, one of a kind property. We have mailed out just listed cards to surrounding neighbors so everyone in the area knows about this amazing treehouse! 


Showings were down a bit, but considering Covid-19 and Easter Weekend, a handful of showings was well received in our opinion. The current trend in the market has moved digitally by virtual showings, consultations, and we are fortunate to have these platforms to showcase our homes during this time. March statistics from Austin Board of Realtors showed healthy numbers for the month, but these are mostly homes that went pending in February and pre Covid / Stay at Home.



Comments (1)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello John - congratulations on your new Austin listing and the marketing plans seem set to make a favorable impression with prospective buyers. Good luck.

Apr 17, 2020 03:05 PM