With most businesses being forced to close due to the relentless viral epidemic, it can seem nearly hopeless trying to survive financially during these pressing times. Companies are now forced to transition over to becoming 100% completely digital if they hope to keep their business’s afloat. Evolving with the ever-changing circumstances is an absolute must. However, every cloud has a silver lining. Living during this digital era leaves plenty of room for opportunity. While some businesses are ultimately doomed to fail, others will surely thrive. Educating yourself on the best practices of digital marketing is now more essential than ever before. The primary question begs to ask…
what are you doing to prepare yourself during this pandemic?
Here, we will cover some of the most crucial tips you need to incorporate into your business to ensure it stays afloat this year!
- . Staying on top of your SEO
If you’re not familiar with SEO, it stands for Search Engine Optimization. This is the process of garnering organic traffic (typically from google) to your business/website. SEO can do wonders for your business, as it is completely free, compared to its counterpart SEM, which we will dive into shortly. There are both pro’s and con’s to SEO. Let’s start with positives:
- It’s completely free
-SEO has the highest conversions rate
-Organic traffic is practically passive (leading to potential passive income)
-Targets Quality traffic
-Receives a higher click through rate compared to SEM
-It can difficult if you don’t have proper education/training
-Can become costly if you have to hire out an agency vs doing it yourself
-SEO takes 3+ months before you start seeing any results
While there are bot upsides and downsides to SEO, there is no better time to start SEO now. If you prepare your business today, your company will able to survive during this pandemic, and flourish once the economy has recovered.
- . Using SEM to your advantage
Yet again, another fancy acronym, which stands for Search Engine Marketing. This incorporates the same principals as SEO but delivers much quicker results. SEM is just a fancy version of SEO that you essentially pay for. Just at SEM provides advantages, it also has potential pitfalls. Again, lets start with the positives…
-You can start seeing instant results
-Campaigns can be extremely targeted
-Helps expand your online reach
-Without improper training, can be costly
-Costly to service out SEM
Both have their advantages and disadvantages. My suggestion…use both! While building up your SEO, start your SEM.
- . Build up your following
If you don’t already have an email list or a list of clients, you should! The power of email can not be understated. Start collecting emails from existing clients, as well as new ones that are visiting your website.
So, what if I don’t have a website?
If you don’t want to hire out help, as this is another costly expense, there are other options. There are several affordable online blog course options that teach you how to build an online business, even if you’re a complete newb.
Regardless of whether you decided to hire out help or do it yourself, you ABSOLUTELY need an online presence to successfully navigate your way through these crucial times.