Maybe because I am older, I remember from my childhood my mother setting me down at the kitchen table to write thank you cards for Birthday and Christmas gifts. She would address the envelopes when I was younger. As I grew up and my handwritting improved, I addressed the envelopes myself. I passed this childhood lesson onto my daughter who has passed it onto her daughter.
For me sendinga personal handwritten thank you card is one of the simplest ways to acknowledge the generosity of others as well as to differentiate your professionalism from others. I also believe this action reveals a higher level of emotional intelligence.
In the past four weeks I have snailed mailed five thank you cards to three Listing Agents, one Title Officer and one Lending Officer who were beyond helpful during close of escrow (COE). Without their attention to the various aspects during COE from inspections to appraisers, I sincerely doubt if any of the transactions would make it to a successful close. Two homes have closed and the third one is due to close at the end of the month ands the fourth to close next month. Additionally, I send personal handwritten cards to my real estate clients after COE.
Yesterday I worked with another listing agent to address repairs requested by an appraiser. We painted trim around 4 doors and painted two exterior doors. My husband graciously volunteered to help as well. Within 3 hours, all painting was completed. Today she is also receiving a thank you card.
Writing personal handwritten thank you cards and mailing them through the United States Postal Service has always demonstrated to me to be an excellent sales skill. I have shared this simple sales skill with my executive coaching clients and they have received very positive feedback as well.
Possibly this is because of the words echoed years ago by President Teddy Roosevelt:
"No one cares how much you know
until they know how much you care."
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