Are You Missing Prospects Due To A Poor Youtube Channel?

By
Real Estate Agent with Joe Manausa Real Estate 8508880888
https://activerain.com/droplet/5mXR

I have a true confession to make about my use of Youtube. It is so dark, so disturbing, that I purposely have been avoiding writing this article for the past several months. But it is time to get it off my chest.

I have ignored a goldmine of opportunity because I just couldn't find the time to develop a Youtube Channel strategy.

That's right, I have neglected the #2 search engine on the internet and the #2 trafficked website because "I was busy."

But the days of cinematic sloth are over, I am now investing the time and energy to make my presence felt on Youtube.

Youtube Considerations

My brokerage is located in Tallahassee, Florida, an MSA of just over 300,000 people isolated away from any large metropolitan area. In fact, when we help a new arrival, I explain to them that Tallahassee is 300,000 people, 1/2 of which are students, all located in a 30-mile radius. Outside of that, it's just cows and chickens for several hours in every direction. So why does this matter?

Real estate is local, and I'm in a relatively small market. There are fewer than 100,000 people that I target in a 100-mile radius. Yet I need to use Youtube. I share this because I've heard people from markets of all sizes who had reasons they were not active on Youtube, and I believe they are kidding themselves. If you want to promote yourself, the top three locations are Google, Youtube, & Facebook.

Youtube For Branding

I have advertised on Youtube for years, loving the fact that I can get 20 to 50 people in my market area to watch a video by simply spending $1. It's amazing. It's affordable. But that is only the tip of the iceberg.

What I really want to do is to get people to subscribe to my channel, get them interacting with my videos with comments, thumbs-ups, and shares. These interactions tell Youtube (who also tells Google) that my content is good and that it should be promoted through search.

I have generated very little interaction and instead taken more of a "Youtube videos are commercials for my brand" approach. Here are ten of my top "commercials" with a collective 1.5M views.

A "commercial" style video certainly beats "nothing," but commercials do not create engagement with prospective customers. So here are the changes that are underway on the Joe Manausa Real Estate Youtube Channel.

Youtube Channel Redesign

If you visit my Youtube Channel now, you can still see the "before" look. I've been tweaking the organization a little, but it is still very much the neglected goldmine that I've had for years. Please subscribe to the channel and click on the "bell," so you'll know when I post a new video.

And why would you want to know when a new video is posted?

For ideas of what you could be posting! There is so much more than just property videos that you can and should be posting to Youtube, and the ActiveRain community is filled with the right people to take advantage of this opportunity. Why?

Because we are content creators already, we just use a keyboard instead of a camera. I bet if you look through some of your best-performing content on your blog, you'll find excellent ideas for videos and playlists on Youtube.

Playlists Help You Generate More Views

If you are like me, you probably thought the "playlists" feature on Youtube was there to help you organize your channel. Perhaps initially that was the intent, but the reality is playlists allow you to keep consumers engaged on your channel. You can create playlists (the video I included above is actually a playlist so it served one video right after the other) to spoon-feed your visitors the content that you think they will like.

So far, I have created four playlists that I plan on promoting. They are:

Housing Market Reports - I've been writing housing reports since July 2007, now I am going to do a (good) job of video reporting them. I am at the initial stage of this, but my goal is to do a better job of promoting my Youtube Channel while delivering my thoughts on the housing market. Here's what this playlist looks like now, but it will be so much better in a few months.

Homes For Sale - My wife (Michelle) has taken up the video camera lately and we're experimenting with her "showing homes." It's ironic that she started doing this just a few weeks before we truly understood the impact of the pandemic on showing homes. As you'll see below, we have a long way to go. In future videos, we'll be doing a lot better job of encouraging interactions, subscriptions, etc.

Real Estate Frequently Asked Questions - Believe it or not, this is a playlist that I started more than ten years ago! And it was doing great! Yet I stopped. Well, I'm going to get the ball rolling answering the most frequently asked questions from home sellers and home buyers. I think this is an excellent way to improve SEO, because each video will target a specific keyword and question that we get from consumers.

What They Are Saying About Joe - I do believe that many people want to hear what others have to say about an agent, once they have preliminarily decided to work with that agent. I want to start generating a library full of video testimonials that we will include in this playlist (along with the endorsements we already have).

Youtube Channel Transformation

This is just the beginning. In the next 90 days, expect to see the good, the bad, and the ugly as I continue my evolution and growth on Youtube.

I hope you'll "like" and reblog this article and then follow along with the subsequent updates. The easiest way to do that is to follow my profile on ActiveRain. Doing so will ensure that you share the journey and I hope I can help shorten the learning curve for you as you update and grow your presence on Youtube.

Remember, Youtube is the 2nd most active place on the internet, so it's not to be ignored any longer!

Will I see you there?

 

Posted by

Joe Wrote The Book On How To Sell A Home In The Digital Age

The digital marketing guide for bricks and mortar businesses

Joe recently wrote "The Business of Getting Business."

It is a comprehensive guide for small businesses to help them understand how to implement digital marketing. For Realtors, it's a guide to using digital as the heart and soul of your marketing.

For those of us who want to survive and thrive in a world where large corporations are taking over, it is a must-read.

You can find "The Business Of Getting Business on Amazon here.

 

 

 

Joe Manausa Real Estate
1934 Dellwood Drive
Tallahassee, FL 32303
(850) 366-8917

close

Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 04/21/2020 01:00 AM
  2. Abby Stiller 04/18/2020 03:07 PM
  3. MichelleCherie Carr Crowe Just Call...408-252-8900 04/25/2020 03:01 PM
Topic:
Real Estate Technology & Tools
Location:
Florida Leon County Tallahassee
Groups:
Realtors®
Bananatude
Bartender, Make it a Double
Hyper-Local
Old Farts Club
Tags:
youtube marketing
youtube real estate
youtube channel
youtube playlists

Spam prevention
Show All Comments
Rainmaker
2,868,026
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Bob Crane I think you’re doing OK babe just be yourself when you’re on there. That’s the best thing social media taught me

Apr 18, 2020 09:37 PM #32
Rainmaker
1,376,688
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Love to see what you do with FAQs Debe Maxwell, CRS , make sure you let us know!

Apr 19, 2020 04:23 AM #33
Rainmaker
1,376,688
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

You're welcome Bob Crane and don't we all!

Apr 19, 2020 04:24 AM #34
Rainmaker
1,376,688
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Agreed Laura Cerrano , it's that whole issue of "post a lot" that I'm trying to figure out 

Apr 19, 2020 04:25 AM #35
Rainmaker
164,558
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

Very Good Advice thanks for sharing!

Apr 19, 2020 05:35 AM #36
Rainmaker
1,376,688
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Fred Sweezer Sr. , I appreciate you taking the time to provide feedback!

Apr 19, 2020 07:11 AM #37
Rainmaker
717,859
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Joe Manausa thank you for sharing this with us. Great ideas on getting into the youtube world. 

Apr 19, 2020 11:01 AM #38
Rainmaker
553,256
Jeff&Grace Safrin
F.C.Tucker 1st Team Real Estate - Valparaiso, IN
SpousesSellingHousesTM

Wow, lots of awesome info Joe - bookmarked for future reference!

Thank you!

Grace

Apr 19, 2020 11:27 AM #39
Rainmaker
2,004,166
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

It is sad Joe Manausa when you see a property listed four years ago and only 41 views on a real estate youtube channel. It should not have taken the COVID19 pandemic to know the value of real full motion video with natural sound. Put properties, not just thrown together talking head look at me's and don't neglect your community videos for those out in the audience hunting very aggressively for a new place to high tail it to from population centers. Video is by far the more powerful marketing tool any agent or broker has to offer buyers, sellers, their agency's performance. REALTOR dot com will allow Facebook and Twitter social media on your profile page but nope, not youtube. Let's them know the importance of your video channel.

Apr 19, 2020 12:11 PM #40
Rainmaker
247,021
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Yes, all my videos are commercials!!  I will look into this because even though many are good commercials, it just doesn't seem like they are really 'doing' anything for me.  Thanks!!

Apr 19, 2020 02:21 PM #41
Ambassador
4,252,310
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Joe:

Thanks for all the suggestions! I could do some work on my Channel and Playlists for sure, including doing more videos again. Bookmarked to review again, and probably again.

Jeff

Apr 19, 2020 02:30 PM #42
Rainer
32,931
Realty Pack
Realty Pack - Bel Air, CA
Real Estate Blog

Hello, Joe Manausa. I absolutely agree, YouTube oftentimes is overlooked. But it's really a goldmine of opportunity as you mentioned especially for real estate agents. 

Apr 20, 2020 01:29 AM #43
Rainmaker
211,468
inboundREM Market Updates
InboundREM - Los Angeles, CA

Integrating YouTube into a real estate inbound marketing strategy is my number one recommendation for Real Estate professionals in 2020. Nice pick post Joe.

Apr 20, 2020 05:14 AM #44
Rainmaker
68,148
William McClain
London Foster - Miami Beach, FL
Your South Florida Waterfront Specialist!

100%- I'll subscirbe and please subscribe back to mine as well! (That goes for anyone else here in the comments too- I'm happy to support one another!

 

https://www.youtube.com/channel/UCV7TQ8FuqswxGR43v5pWSIw

Apr 20, 2020 07:22 AM #45
Rainmaker
425,259
Steven Beam
RE/MAX Alliance - Parker Colorado Real Estate. - Parker, CO
Parker Colorado Real Estate

Do you know if they still let you boot the videos? Back in the day you could do that for pretty cheap.

 

I've been burying my head in the sand over this for years. I too need to redo my youtube page. It used to be a very cumbersome event to redisgn the page. Hopefully it's easier now.

Apr 20, 2020 08:20 AM #46
Rainmaker
683,195
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

We were just talking about Youtube today at the office! I bookmarked this to show everyone tomorrow Thank you for sharing such valuable information

I will check out Techsmith also  Thank you!

Apr 21, 2020 01:46 AM #47
Rainmaker
1,828,649
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

What a great collection of ideas to implement.  Thanks for the encouragement to all of us to get buay

Apr 22, 2020 03:50 AM #48
Rainer
9,507
Naomi Prusinski
Waves Realty - Indialantic, FL
Real Estate Agent serving Space Coast

Great acticle, so many good tips.  Thanks for sharing where you are from, no excuses.

Apr 22, 2020 09:49 AM #49
Rainmaker
1,082,280
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Joe Manausa , as always, your generosity and expertise in anything you share is more than worth the read - it's gold. Thank you!

Apr 22, 2020 06:48 PM #50
Ambassador
2,241,690
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hi there,

Thank you for sharing these insights on YouTube with us.

Apr 25, 2020 02:59 PM #51
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,376,688

Joe Manausa

Tallahassee Real Estate
Looking for Tallahassee Real Estate?
*
*
*
*

Additional Information