6 tips to create a stellar listing presentation for realtors to drive more sales

A proper real estate listing presentation can convert leads and build a realtor’s business.

While creating the presentation may be uncomplicated, certain tips can make the process a lot easier for you. Plus, with these tips, and by making good use of the free PowerPoint templates, you will be able to create some superior presentations that will compel your audience to give your claims a shot.

Here are the 6 most useful tips for creating a good listing presentation for realtors -

1.        Create a pitch deck that is informative and catchy

Your pitch deck sets the initial impression on your audience, so make sure to add the right visual elements and create your own visual branding like logos, fonts, color codes and so on. Make sure to include data about the housing market in that area and useful comparisons.

2.        Focus on your lead’s requirements and situation

If you want to create a presentation that leaves a mark on the audience, you will have to focus on all the details of your lead. Include your research of the place and the smallest useful details of the estate along with your seller’s preferences and insights. The ultimate goal should be to communicate in its entirety, taking into your marketing purview, the seller’s point of view and the buyer’s questions.

3.        Include quotes from satisfied customers in your presentation

Till date, customer satisfaction is the secret to successful marketing. Uploading some quotes from satisfied customers lets the audience know that the services you provide are both authentic and satisfactory. Try to pick and choose quotes that have the most comprehensive narrative about the services you provide.

4.        Prepare yourself to face a lot of objections and questions

Obviously, there will be some people in the audience who will have some doubts regarding your services. Usually, these questions are predictable- a quick survey of your own presentation will allow you to locate the exact points which may raise some questions. You could either make a full proof presentation or prepare yourself to clarify all these doubts.

5.        Keep time for questions after your presentation

Always keep some time at the end of the presentation to address questions. This is a good idea because once the presentation is over, the audience has a holistic view of what you have to offer. Therefore, the questions they ask then will be concerning the entire presentation and not just certain sections of it. You too can take for granted that the audience was paying attention to the entire presentation and formulate your clarifications accordingly.

6.        Always finish your pitch

The body language of some people during the presentation may tell you that they are not as interested in your pitch as you would like them to be. However, you should not let that stop you from finishing your pitch. It is altogether possible that by the end of the presentation, the audience has come around to what you have to say, and finds what you have to offer as favorable.

And, above all, don’t forget to practice your sales pitch and be confident!