The Plan for the Return to a New Normal

Real Estate Broker/Owner with Beam & Branch Realty TREC #547752

The Plan for the Return to a New Normal


Hopefully, all of your Zoom meetings, virtual showings, and other creative real estate strategies are going well.  Now that many states are implementing the New Normalroll-out for re-opening, the question is, what is your plan for the return to the new normal.


The real question is to define what a new normal looks like. First, I believe this pandemic has changed our world in many ways. Attention to sanitizing protocols, how we greet one another, and methods we use to communicate most likely will continue for quite some time. 


For some of us, we have recognized cost-saving communication methods and many are re-evaluating their physical office needs and staffing. We have had to learn how to continue our businesses in a very different world. This really has been a great time to re-assess how we have been doing our business.


Here are a few tips as we look toward returning to a new normal:

 1. Evaluate the areas of your business that you have needed to let go of during the quarantine. Are there any areas of your marketing, hard costs, or programs that you can do without?


2. How important is your physical business address? We have an office on our historic Square that brings us a lot of walk-in traffic. For me, we will continue to hold onto our physical space. Others may find they do not need to continue to incur this type of cost.


3. Does your marketing look the same in the new normal? Taking a minute to evaluate the marketing you did prior to the pandemic may look different as we get back to work in this new environment. It may be time to do something entirely new and fresh.


Change does not always have to be a bad thing.  What we are all experiencing can be an opportunity to refresh our businesses. We can also re-charge during this time in order to hit the ground running when we receive a true - "go" for business. 


Wishing you all safety and success as we begin to emerge from this historic time.





Posted by

Beam & Branch Realty       

"Have you fully lived today?"

   Paula L. McDonald ~ REALTOR®, 

        Granbury, Texas 

 936-203-0279 Direct

Selling Hood County and surrounding areas! 



 John Maxwell

Farm & Ranch


          ABR                 Institute for Luxury Marketing                Institute for Luxury Home Marketing


Graduate Realtor InstituteC2EX


Copyright 2020 Paula McDonald


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Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hello Paula - you ask some great questions here, guaranteed to get people to think about past habits and future needs. I hope we all come out of this experience in a thoughtful way, keeping the best of our experiences as we venture forth.

Apr 21, 2020 10:00 AM #1
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Paula McDonald ~ GRI - this is something everyone needs to be working on now.  Know what has to change.

Apr 21, 2020 11:19 AM #2
Melinda (Mel) Peterson
Real Estate Cafe LLC - Bend, OR
The Blessed Realtor - ABR, CRS

Hi Paula, I kind of like the cleansing protocol to our new normal.  Especially when it comes to food prep/handling.  As for our office, we will continue with our bricks and mortar building, mostly because our agents love it.  Most of my best work is done from home, without distractions, but I recognize that our agents still feel the need to come into the office for water cooler connections. 

Apr 21, 2020 12:23 PM #3
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Paula.

I believe that by this time next year, if not before, there will be a vaccine.  All of this will fade into history

Apr 22, 2020 12:59 AM #4
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Great outlook - this is an opportunity to apply new tools, reconsider "the way we've always done it" and refresh with new ideas moving forward.    Congrats on being Featured on the Daily E-mail!

Apr 23, 2020 08:57 PM #5
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

The new normal requires adaption to our targeted market and determine which tools we''ll need to increase production with effective and efficient systems.

My concern was that consumers wouldn't accept virtual platforms but because of the pandemic, I believe that perception has changed dramatically.

Employing Slack Zoom, TeamViewer or Remote PC platforms are the new normal IMO, however, it's also a learning process to determine what platform produces the  best results. So, now is the time to investigate what works best for your businesses and adopt it, if it would work for you.

Apr 25, 2020 12:01 AM #6
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is definately the time to step back and reevaluate marketing, promotions, etc.  That's one reason I like AR--so many good solid ideas from other agents!

Apr 25, 2020 08:30 AM #7
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Paula McDonald, Ph.D.

Granbury, TX 936-203-0279
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