We always look ahead for natural ways to connect with our client base, or attract more like-minded viewers. When we find an opportunity that resonates with our niche(s), it's an excellent use of time and resources. For example, Earth Day is a great match for our brand and personal philosophies.
The first video for Earth Day 2020, was sent out yesterday, and we included it in a post written on our website, Nature As Neighbors. We also posted it to Facebook, and were delighted when a couple of followers asked how to share it on their own timeline. We then posted a link from YouTube and thanked them for sharing it. What a great way to get our brand in front of new eyes.
Earth Day 2020 - Climate Change
Earth Day 2019 - Protecting Pollinators
Earth Day 2018 - End Plastic Pollution
Check the Calendar of Upcoming Events - Nationally and Locally
When you consider your own niche(s), what would be good fits for your brand? For our multi-generational niche we recently discovered Intergeneration Month is observed in September. What a great way to showcase some video tips and ideas designed to reach across the age groups in families.
Here are a couple of other ideas to help wake up the creative thought processes.
Pet Friendly Realtor? Be sure to promote short videos about the many special days and events we have honoring pets.
Specialize in Homes on a Golf Course? Keep in mind May 6th is Golf Day!
55+ Agent - Do you know Baby Boomer Recognition Day is August 17th?
YouTuber of the Week
This week we highlight AR member, Laura Filip - please take a moment and visit Laura's YouTube Channel, TFL Properties and subscribe. You might know this video caught our eye - dogs and nature! Woo hoo.