Actions may speak louder than words, but…

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Services for Real Estate Pros with Marte Cliff Copywriting

When people haven’t met you or witnessed your actions, they WILL judge you by your words.

I know I harp about this a lot, and on March 31, I devoted my whole Thursday post to you will be judged by your wordsreminding agents to work on their websites.

This week I was reminded once again that words on a website do matter.

It’s primary season here in Idaho, so I’ve been trying to choose between two men who are running for County Commissioner. That meant visiting their websites.

The challenger had 4 or 5 paragraphs about how he’ll run the County. He mentioned honesty, integrity, and making wise decisions. He said everyone had to work together and cooperate to get things done.

Blah, blah, blah – nothing but empty platitudes. Not once did he say “My stance on X is …“

The incumbent noted some things he’d done or supported. Some were good, some were questionable.

But… his website clearly showed that one or more of these statements is true:

  • He wrote his website and is deficient in grammar and spelling.
  • He wrote his website and knows better, but didn’t pay attention to detail and check his work.
  • Someone else wrote his website and he didn’t bother to read it.
  • There’s no one on his campaign who bothered to read his website.
  • No one cares enough to tell him that those errors are making a terrible impression.
  • They’re afraid he’ll be angry if criticized, so they don’t say a word.

The moral of my story…

Read your own website carefully, so you can catch and correct your own mistakes. Yes, we ALL do make them.

If you’re not proficient in grammar, word choice, and spelling, ask someone else to proofread it for you.

Until people have the opportunity to judge you by your actions, they WILL judge you by your words.

 

 Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

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Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

So true, Dörte Engel. When you know whatyou mean, it's easy to assume that your reader will also know - and sometimes they don't!

Apr 22, 2020 09:12 PM #2
Ambassador
2,954,519
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I believe in having someone else read it.  English major who turned attorney is my go to.  She LOVES to point out my mistakes.  I love to get them fixed.

Apr 22, 2020 10:11 PM #3
Rainmaker
3,648,307
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Marte - This nugget of information is quite meaningful:

Until people have the opportunity to judge you by your actions, they WILL judge you by your words.

Apr 23, 2020 04:43 AM #4
Rainmaker
5,357,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Marte Cliff our writings are a reflection of how we think....how we think will determine how we act.... and our attitude....

Apr 23, 2020 05:29 AM #5
Rainmaker
1,570,539
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

There are four people running for two school trustee seats here, and I spent quite a while trying to find information about them. Not only is important to make sure a website is accurate, but it's important to HAVE one!

Enjoy your day!

Apr 23, 2020 06:04 AM #6
Rainmaker
935,833
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Very true, always important to go back and read later as something you might have auto-corrected earlier, knowing what you were trying to say may pop out at a different time. The same with grammar such as long, long sentences. Great reminder.

Apr 23, 2020 06:47 AM #7
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammy Lankford, Yes, I agree that correcting mistakes feels really good. If someone enjoys finding them, all the better.

Michael Jacobs When that's all they have, it's all they can use.

Barbara Todaro Exactly.

 

Apr 23, 2020 07:26 AM #8
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kat Palmiotti I agree. One of the people I tried to research didn't have a website at all, so... never mind him. What little media we have here pays no attention to political candidates, so there really is no other source of information.

Nick Vandekar, 610-203-4543 Yes, auto-correct can be a real problem if you don't catch it and "re-correct."  So can stream of consciousness writing. It's good to get those thoughts out, but then they often need to be sorted and divided.

Apr 23, 2020 07:29 AM #9
Rainmaker
3,463,445
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Marte... I was a "start-up and turn-around" specialist in corporate finance in my corporate life. I cannot tell you how often I'd be reading files from predecessors and essentially wondering "what idiot wrote this?" I learned early on that what you put out there on paper or on the web can come back to haunt you forever.

Apr 23, 2020 08:38 AM #10
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nina Hollander Oh yes - which is one of the reasons why its so foolish for agents to go off on a rant about clients or other agents. Doesn't matter if it's in print, in an email, or on the web... it will live on.

Apr 23, 2020 10:29 AM #11
Ambassador
4,202,912
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Marte- totally true. Even when I'm reading some of the news sites I shake my head and wonder...doesn't anyone have any semblance of correct grammar these days. 

Apr 23, 2020 05:53 PM #12
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kathy Streib Sometimes I wonder too. As for the news sites - perhaps they're just so anxious to get whatever is new "out there" that they don't pay any attention. Back when we had a local newspaper I remember reading some paragraphs 2 or 3 times to figure out what they really meant, mainly because of the misplaced modifying phrases. And then of course there was my constant annoyance at the editor for writing "should of" and "would of" and "could of."

Apr 23, 2020 08:29 PM #13
Rainmaker
3,368,414
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Me no speaky good english me come from Hungary:)) Endre

Apr 24, 2020 10:01 PM #14
Ambassador
2,027,587
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

So true, I really do tend to question when I see spelling errors. It makes me wonder about their professionalism. Bernie and I always proof read one another's work before it goes live or gets published. 

Apr 25, 2020 07:00 AM #15
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre Barath, Jr. And yet you communicate very well... That means folks who were born here have no excuse.

Debb Janes EcoBroker and Bernie Stea JD It's a mistake for people to think that just because they write or speak well, they don't need to proofread. Everybody has typos. Everybody gets distracted now and then and either misspells a word or uses the wrong one - like hear for here. And... if auto-correct gets involved, even more mistakes can happen.

Proofreading is important.

Apr 25, 2020 07:34 AM #16
Rainmaker
575,187
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

WOW you would think a polician would be reading and checking his / her own website!!  Like you, I would be immediately turned off.  

Apr 25, 2020 08:33 AM #17
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Mary Hutchison, SRES, ABR Yes, I would think that. Ialso have someone checking to see if his claim that he refused the 7% salary increase (that the 3 commissioners voted for themselves).

I'm glad I don't have to send the ballot in for a couple more weeks.

Apr 25, 2020 09:40 AM #18
Rainmaker
2,164,257
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Marte Cliff - that is a message that we must constantly hear.  We have to pay attention to detail in writing and websites.  I know that I rush sometimes and kick myself afterward.

Apr 27, 2020 05:31 AM #19
Rainmaker
1,609,308
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Grant Schneider I think we all get in a hurry sometimes, then wish we'd slowed down.

Apr 27, 2020 09:00 AM #20
Rainmaker
3,368,414
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte when I went to High School there was a teacher who used to embarrass me all the time " man who came across the boat the river" and I used to focus on not having to take his abuse:) Endre

Apr 28, 2020 11:57 PM #21
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