When people haven’t met you or witnessed your actions, they WILL judge you by your words.
I know I harp about this a lot, and on March 31, I devoted my whole Thursday post to reminding agents to work on their websites.
This week I was reminded once again that words on a website do matter.
It’s primary season here in Idaho, so I’ve been trying to choose between two men who are running for County Commissioner. That meant visiting their websites.
The challenger had 4 or 5 paragraphs about how he’ll run the County. He mentioned honesty, integrity, and making wise decisions. He said everyone had to work together and cooperate to get things done.
Blah, blah, blah – nothing but empty platitudes. Not once did he say “My stance on X is …“
The incumbent noted some things he’d done or supported. Some were good, some were questionable.
But… his website clearly showed that one or more of these statements is true:
- He wrote his website and is deficient in grammar and spelling.
- He wrote his website and knows better, but didn’t pay attention to detail and check his work.
- Someone else wrote his website and he didn’t bother to read it.
- There’s no one on his campaign who bothered to read his website.
- No one cares enough to tell him that those errors are making a terrible impression.
- They’re afraid he’ll be angry if criticized, so they don’t say a word.
The moral of my story…
Read your own website carefully, so you can catch and correct your own mistakes. Yes, we ALL do make them.
If you’re not proficient in grammar, word choice, and spelling, ask someone else to proofread it for you.
Until people have the opportunity to judge you by your actions, they WILL judge you by your words.
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net