A Beverly Hills Realtor's Perspective on Surviving Covid-19 lockdown...

Real Estate Agent with Berkshire Hathaway HomeServices 01238708

A Beverly Hills Realtor’s Perspective on Surviving Covid-19 Lockdown: Answer the phone, reply  to emails, respond to texts. The world, or rather its inhabitants, are faced with many uncertainties and not just real estate; every profession’s way of conducting business has been affected and changed in some way or another by this global lockdown.


I am amazed (and honestly more annoyed) with all the “help” that is bombarding the average Real Estate practitioner. Here is a sampling of actual opportunities that were suggested for this Wednesday, keep in mind this is just a ONE-day sampling.

10 am – 11 am: Staying Fearless in Uncertain Times.

11 am -Noon: Let’s take a closer look at one of the Real Estate Technologies.

Noon  to 1 pm: How to do Facebook ads to generate leads.

1 pm -  2pm:  Clarifying the California Association of Realtor Forms; and

2pm – 3pm:   How to Thrive in Chaos

Add to this, I received two or three emails to confirm that I did not miss or accidentally deleted the invitations, followed by multiple reassurance emails telling me how beneficial this will be for my business. I have deleted  daily close to sixty or more emails about these not to be missed opportunities.


The above free webinars are just a sampling (not all inclusive). There are many others every day that suggest and offer advice such as the Multiple Listing Changes, How to Work Remotely, the National Association of Realtors Policy  Changes due to Covid-19, the Clear Cooperation Policy, the California Association of Realtors Disclosure about Covid-19, Title Company Representatives, Lending Institutions, Mortgage Brokers, Virtual Tours, and Escrow Officers. This does not include my own Brokerage’s Zoom meetings. I could write a book rather than a post if I addressed all of the webinars that charge a fee to keep you motivated, engaged, and up to date while you are sheltering in place.  Add to this people from LinkedIn trying to sell me leads and ‘referrals’; these are not referrals, rather they are 3 to 15-minute time wasters to sell you their product.


Do you see my point?  While I am appreciative of my brokerage’s (and others) motivational and informative offerings, these are all “time sucks”.  In my opinion, if you have no business or listings, blogging, answering  your phone, emails and texts, and getting back to anyone and everyone with whom you ever came in contact will be a much more proactive use of your time. This is the time more than ever that your clients or potential clients have questions about Real Estate and the real estate market that is your niche. Put  your experience and knowledge to work for you and your clients, rather than wasting time, money, and energy on all these Zoom Meetings.



Wishing you a safe and healthy life and I look forward to your comments.

If you are looking for a knowledgeable, focused and goal-oriented Realtor in the Beverly Hills area who will help you achieve your Real Estate goals, please reach out to me directly!

If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 ( m)  homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com  I contribute a portion of my commission to local animal rescue organizations.



Comments (19)

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Good points as usual Endre Barath, Jr. answer the phone first and solve the clients issues before the other time suckers. Jeff 

Apr 22, 2020 09:36 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This will all be back soon enough but now we take time for ourselves and our love ones and hope for the best

Apr 22, 2020 10:23 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s always about solving problems at the basic level first before anything else can be done, Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI

Apr 22, 2020 10:24 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I got a really good laugh from one my "samplings" today.  Got a call from yelp and I guess t hey are working from home and callers younger sibling was in the background yelling "yelp" every 15 seconds or so.  It was terrible.

Apr 22, 2020 10:42 PM
Joseph Doohan
Joseph Doohan - Las Vegas, NV
I offer business strategy advice for realtors

Thank you for taking the time to keep us posted and up to date. Wishing you a great day ahead! Take care.

Apr 23, 2020 02:15 AM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I feel your pain Endre Barath, Jr. , same things happens to me on a daily basis. I have never been as busy before and learning to what is worth "wasting" my time on, is a challenge.

Apr 23, 2020 03:14 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Endre - there is something to be said for continuing to do "business as usual" with necessary and wise adjustments rather than chasing shiny objects however they are disguised.  

Apr 23, 2020 04:55 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I've been rolling my eyes when I see the subject lines of many of my emails. I'm glad I'm not on Zoom when scrolling through emails....

Apr 23, 2020 06:06 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Holy Moly I totally see your point.  Like you I've received a ridiculous AND over the top amount of 'let me show you, teach you' blah blah blah emails. I'm also getting a lot of linkedin invitations to connect with....you got, more teachers and showers or blah blah blah.  Time to go for a walk outside....  Enjoy your day!

Apr 23, 2020 09:53 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Endre same here and much of what I receive is a waist of my time.  But everyone is adjusting, and I expect some of the adjustments to remain after this is over.

Apr 23, 2020 11:29 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Endre- years ago when I staffed offices (commission work), when things were slow I learned the best thing to do was to go back to the basics...pick up the phone and contact your clients. 

Apr 23, 2020 07:07 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Endre Barath, Jr. 
Yes - the basics -- or one could say -- follow your business plan.
All the best - Lynn
"blogging, answering  your phone, emails and texts, and getting back to anyone and everyone with whom you ever came in contact will be a much more proactive use of your time."

Apr 23, 2020 07:14 PM
Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

Hi Endre, You captured my view on this perfectly! Glad to know that I am not the only one who views much of this as time sucks.

Apr 24, 2020 04:15 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

So funny, as I am also getting a large number of offers to "help" me navigate the current real estate crisis and survive. WTH? Stay current, stay relevant, and keep in touch.  

Apr 25, 2020 07:09 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I feel this is a good time to catch up on CE classes and perhaps mastering some skill related to tech -- better instagram postings or blog appearance.  The rest of it--agreed--can be a time suck

Apr 25, 2020 08:32 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Hello Endre Barath, Jr. !  Just stopping by on this fine Saturday to with you and Diane a fabulous weekend!  Hope you're cooking something up special for dinner.  Gary is grilling steaks to celebrate his retirement!

Apr 25, 2020 01:34 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

OMG, I am in total agreement with you! Even though I have a TON of extra time - can't show houses and commute time for everything else too - I don't WANT to be sold something - especially NOW! Like you, Endre, I'm inundated with these offers! And, my office has DAILY meetings. I pick a day and work it into my calendar; sorry, 5 days a week is a bit much!

I've been Zooming with different groups of my clients and, of course, the normal calls to everyone haven't stopped at all. I'm loving spending a little more time with them via Zoom than I can often get IRL, since we're all together in these group calls!!

Apr 27, 2020 07:31 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Hi Endre ~ Yes we are being inundated with webinars, schemes, the list goes on but I decided to use this time strengthening my connections and I love Zoom! I’m having a blast - personal interaction, fun happy hours, team meetings, creative marketing, etc.

A new tool in my box (and I’m not even a techie.

Apr 29, 2020 02:49 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I counted each email that I deleted after reading or not reading yesterday, 162!

Talk about overwhelm...

Apr 29, 2020 04:55 PM