How to Create Your Personal Brand with Social Media Stories
Digital marketing involves creating a brand and selling products through that brand. Corporations do this all the time. Another option, though, is to use personal branding.
What is Personal Branding?
Personal branding is used when either you are the business or you do business under your own name. For example, anyone who reads Tom Ferry’s Blog will instantly recognize Tom Ferry. He is front and center of his online marketing. In his case, he’s also an influencer where his brand is his business.
What are Social Media Stories?
Social Media Stories are short posts used on Facebook, Instagram, Snapchat, and other platforms. They are visible for a short period of time and then disappear.
This method is perfect for building your personal brand. It allows your fans to get to know you for the person behind the products and services. This builds trust, makes your followers feel they know you, and thus creates more sales.
What Are the Advantages?
- Personal branding puts you “out there” in front of a lot of potential buyers.
- You’ll give your brand a personality.
- You can interact with people on Twitter or Facebook, creating a feeling of personal contact instead of corporate messaging.
- Stories show you and/or your team hard at work or having some fun after a long at work.
- Stories are popular with users and have a lot of engagement.
What Sites Should You be Posting Social Media Stories On?
Snapchat was the first to start the “self-destructing” message. Stories take this concept and apply it to a public form of publishing. Although not as popular as it once was, Snapchat is still one of the biggest social platforms on the web.
Snapchat Stories have advanced filters as well as the advantage of allowing an embedded link.
Facebook Stories allow you to appear at the top of the user’s feed and to interact in a very direct manner.
Facebook also has the advantage of being THE largest social media platform in the world and giving you access to a truly massive number of people. Facebook also lets you include a call-to-action link, which has the potential to be extremely useful.
Instagram doesn’t allow you to include a link until you have at least 10,000 followers, or you are a verified account. Options such as polls, question boxes, etc. will help to make up for this to some extent.
Instagram also lets you share your stories directly to Facebook, expanding your reach even further.
YouTube Stories are stories encourage users to embrace short videos. YouTube Stories will only appear for 24 hours.
YouTube Stories are added via your mobile app only.
Staying ahead of the social media marketing game can be challenging. Take a look at each of these five social media story options. Choose one and get started.