When this COVID virus started affectihng business, it was time to decide the next steps to remain successful during the crisis.
May contracts scheduled to close from Mid February through the end of April all cancelled. Some buyers lost there jobs and loans were denied. Others were afraid to spend cash or afraid to buy..
Instead of freaking out, I reminded my team that only the strong survive and that it was time to take action for the future. I asked them to go back to basics. Call and email their sphere of influence to remind them you were still working and could help friends world wide during these times with buying, selling or investing. Remind them that if their friends are start struggling to refer them to you for a conversation and consultation. I reminded them to keep positive, do market analysis for past buyer customers, even if you represented the seller! I suggested advertising more, not less, budget permitting. I also suggested they read up on short sales because we are bound to see more of them in the future, to take training online, organize their files and systems.
I reminded them to work! As we faced quarentine, it would be important to get creative and to think outside the box. We developed plans for safe showings for listings and buyers. I suggested they get familiar with video apps, use video for lisitngs and took advantage of social media. It's important to be the source of factual information now more than ever.
The results have been very positive. In fact, I personally put three homes under contract in the past week, all closings in May! All are very well qualified buyers. I'm working on another offer for a buyer today.
It's not all doom and gloom. Turn off the TV and work your normal workday with modifications to how you meet people. Go back to the basics that you learned when you first got licensed. Check in with friends and former customers. It's a choice. Be proactive. It works!
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