Video Basics For Realtor.Com Showcase Members

By
Real Estate Agent with Berkshire Hathaway Home Services

There's been a big buzz lately about using video to increase your sales, and since I use them I thought I would jump in with my 2 cents. Video for video sake is not going to get a showing or a sale. I always consider video one of my last marketing steps although I do it as soon as possible. Remembering there are two parts to the listing(keeping the seller happy and finding a buyer) I think it's important to remember the client wont' understand if there's no yard sign because you were busy doing the video.

Although I've seen alot of 3rd party companies on AR trying to pitch their product I havent' seen a single comment on the video upload feature for Realtor.com- Last year Realtor.com introduced a video upload feature for it's showcase members as a way to bring more value to it's site.

Since showcase members have free links to virtual tours it might be better to make a high quality community video that you can use over and over again. I believe buyers want to know as much about the community as they do the house.

Lastly, eventhough I took a poke at the 3rd party hosters I think it's fair to point out that they may provide a higher quality of playback. Even if you have the very best lighting, camera, and editing, all of the major hosts like You Tube take your high quality product and trim the quality to fit their needs. So don't be shocked when you see a lower quality come through once you've uploaded the video.

Here are two examples of how I use video:

Sample of a Realtor.com Listing

Sample of Web Page With Video

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Rainer
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Mary Richards
Reece & Nichols Realtors - Kansas City, MO
Mary Richards

Steven:  I am working on implementing video and uploading it to Realtor.com.  What program did you use? 

Jun 15, 2008 02:53 PM #1
Anonymous
Steven Schafer

Mary,

When I first started I used a basic Microsoft Movie Maker. I have since graducated to something with a few move bells and whistles. You can buy a basic movie editor off the shelf at any software store.

Steven

Jun 16, 2008 12:39 AM #2
Rainer
210,000
Laura T. Perry
Keller Williams Elite - Lancaster, PA
CRP, GMS, Award Winning Relocation Specialist

A lot changing on Realtor.com ! Good news for this post - http://actvra.in/4hVj  !!!!

Jul 05, 2014 10:29 PM #3
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Rainmaker
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Steven Schafer

CDPE, SFR, ABR, SRES
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