Tuesday's Thoughts: Brand Domination Powered by Love &Care!

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Services for Real Estate Pros with Napa Consultants DRE00893924

 

In this wild fluctuation in the world wide field of normalcy, there has been an opportunity to solidify ones position in the marketplace. In other words, brand domination in the minds of their clients. This domination was the result of the heart and soul of the management, and their emphasis was understanding more than ever that this was a time to care even more.

 

Here is an example of brand domination done in style and with great regard for human needs in these times of confusion and perceived shortages. We have watched Trader Joe's become the heroes in the grocery marketplace surpassing all 4 big chains that have a solid foothold in Santa Barbara County.  They hired more people to make sure that care was not neglected in any aspect of their service.

 

While standing in short lines (no more than 10 -15 minutes in either senior or regular time), we have listened to people discussing the various stores they visit, and the winner is all three of the Trader Joe's stores in town.  

 

They were the first to disinfect all the carts big and small, hand out disinfectant soap and wipes, and keep their roll of disinfectant paper full outside their stores.  They were the first to establish protocols for easy social distancing with courtesy and kindness.

 

They have crews talking to those in line engaging their customers in smiles and laughter. They even went as far as decorating their windows with Santa Barbara County interesting trivia facts with pictures and stories, so that no one would get too bored in line.

 

They were the first to replenish their TP supplies as well as their cleaning supplies. Inside, the store, they have crews to guide you, and if you cannot find something, one the guys or gals will bring to you, all you have to do is ask.  On sunny hot days, they brought in shade umbrellas and handed out water bottles, and on rainy days they handed out umbrellas.

 

Last Saturday night, SB County Health Authority made masks mandatory for shopping at the market. Sunday morning when we were there,  TJ's crews handed out masks to those of us who had not heard the news.  Neither one of us can stop thanking them enough for the calm in the madness.. 

 

How can this apply to real estate or any other business?  Care will win everytime regardless of the situation one finds themselves in.  We remember during the Montecito floods and mud slides how an 80 plus woman started a bucket brigade to haul mud out of homes, when all heavy equipment was tied up cleaning the freeway and the channels.  

 

And, we were so proud of our real estate clients who joined the bucket brigade, and worked for hours on end...People remember those moments!  We would have joined them, if the access to Montecito was not closed.  

 

Can you understand why some succeed and some don't...high tech becomes lots of blah, blah, when the power is out, Amazon and other etailers has run out of TP, and self serving headlines, emails are bombarding the Internet.!  

 

People will remember the drive-by birthday serenades, the special cookies baked by loved ones let at the door, and the ingenious ways that many have stayed in business rather than claim unemployment...We salute them all, and we will remember them and continue to be their loyal customers and clients...That is what we refer to as brand domination...

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Brian England 05/05/2020 10:00 AM
  2. Joseph Doohan 05/06/2020 12:17 AM
Topic:
Real Estate Sales and Marketing
Groups:
Luxury Home Marketing
Luxury Home Agents
Bananatude
Bartender, Make it a Double
Old Farts Club

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Rainmaker
2,733,037
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

May 05, 2020 02:03 PM #29
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten Arizona's Top Banana! I love the examples you shared.  We have been to AJ's several times whenever we spent time in Scottsdale, great selection of chocolate and sandwiches...Love the Chick A Filet statement.  There is one here, and it is way up on the hill.  Everyone of those folks will be remembered with future business. 

May 05, 2020 02:17 PM #30
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I dislike all the "C" words assigned to these times as well as the"P" word.  I do see it as a fluctuation in the Quantum Field, a realignment of sorts, and hopefully as a result we will all be better people!  A

May 05, 2020 02:20 PM #31
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Also, Thank You for the Feature in one of my favorite groups.  Wishing you a great rest of the day, and week.  A

May 05, 2020 02:21 PM #32
Rainmaker
1,373,852
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - Lots of heartfelt stories here.  I am so glad you picked this topic to blog. We live in a wonderful country with extraordinary people. 

May 05, 2020 04:46 PM #33
Ambassador
4,177,650
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I couldn't agree more. Many of our Houston designers are making masks and donating all of their proceeds to various local charities. 

May 05, 2020 05:30 PM #34
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® we agree with you, and we both feel fortunate to be Americans.  Our nation is always the first to lend a hand abroad.  A

May 05, 2020 09:04 PM #35
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib That is so wonderful, and I love stories like these.  Happy Wednesday to you.  A

May 05, 2020 09:05 PM #36
Rainmaker
3,168,749
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

The nearest Trader Joe's is in Tulsa, about a two hour drive for me. You and Endre Barath, Jr. write about them so often, I may take a road trip just to check them out.

May 06, 2020 01:18 AM #37
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray They have a wonderful company culture, one that revolves around customer service, and they treat their crews very well also.  They ranked #1 in places to work.  A

May 06, 2020 06:38 AM #38
Ambassador
2,017,857
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bravo to Trader Joe's, and others who are supporting one another in any way that they can. Adaptation is a big word, and you can certainly see those who are doing it versus those who either cannot, or refuse to adapt. 

May 06, 2020 08:26 AM #39
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD we agree, and we find a good atmosphere at the smaller retailers like the fish store.  Smiles and good wishes cost nothing!  A

May 06, 2020 08:32 AM #40
Ambassador
4,210,115
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

I love this post and the powerful message you’ve shared. I have not been in our Trader Joe’s because the lines have been quite long - that’s good, of course, because they are limiting access (definitely needed given how crowded they get).

I love what you said about care always winning out

Jeff 

May 06, 2020 10:09 AM #41
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS Care means peace of mind to a client, and it is so much more than all the gimmicky stuff.  We are happily getting to the finish line of this event. A

May 06, 2020 10:28 AM #42
Rainmaker
1,124,526
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Trader Joe's not only is ahead of the game, they've accomplished it nationwide. Our local Trader Joe's is the only store to be so vigilant. A good example indeed.

May 07, 2020 08:24 AM #47
Rainmaker
853,765
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

We have many in our business circles who have maintained their gift programs and odd ends that get mailed to us.  Great to still here from them in these times. 

May 07, 2020 01:28 PM #48
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Goss we have been customers of TJ's when Joe Polone stared it, we would actually listen to his radio commercials, and he would always end the spiel with, "Thank you for listening!"  A

May 07, 2020 01:43 PM #49
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin Mackessy good for them, unlike Hertz who told us that our reward points were going to expire if we did not rent soon, and the same for American.  It made us laugh...A

May 07, 2020 01:45 PM #50
Rainmaker
1,992,727
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Great shout out for Trader Joe's and excellent in customer safety and service combined. It is neat to hear positive in the media which is contagious and spurs others on to get on board. Hopefully take it to another level. Great marketing, always think of VW. Genius Ron and Alexandra Seigel .

May 08, 2020 04:30 AM #51
Rainmaker
4,833,533
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Andrew Mooers | 207.532.6573 more than ever we need positive voices, smiles and laughter.  You should have seen our beach yesterday.  It was overflowing with joy, little kids squealing with deligh, and adults taking long walks.  A!

May 08, 2020 06:22 AM #52
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