The Book That Began With ActiveRain

Real Estate Agent with Joe Manausa Real Estate 8508880888

I have been a "content marketer" for nearly 13 years, and it all started with this blog on ActiveRain.

Who would have thought it would come this far? That a traditional real estate agent in 2007 would end up generating tens of millions of dollars and enough knowledge to write a book on digital marketing? If you had told me that in 2007, I would have laughed at you.

I got started blogging because somebody I trusted recommend me giving it a try. My genius response? I told him that I didn't have time to write my thoughts in a digital diary, and I certainly knew that it would not generate business!

But I was wrong.

I was seriously wrong.

Fortunately, I respected his advice enough to give it a try, so I committed to thirty days of blogging and then I would evaluate the benefits of doing so.

After 30 days, my writing skills had improved, but I did not see a benefit. I decided to give it 30 more days. At the end of 60 days, I "got it."

The purpose of this post is twofold. One is to thank the ActiveRain community for much of my content marketing education, and the second is to shamelessly plug my new book, The Business Of Getting Business. It is available for the first time today in the US on Amazon.

My First Blog Post

To say that I did not know what to do when I started would be an understatement. Here's what I wrote back in July of 2007 in my first post:

This is my first attempt at "blogging" and I appreciate any feedback and comments that you can provide. The blog will focus mostly on the Tallahassee Real Estate market and real estate brokerage concerns in general. Additionally, I will periodically post market statistics for the Tallahassee Real Estate Market (and surrounding counties). Thank you in advance for your comments and feedback. Joe

Not exactly Pulitzer-worthy, huh?

Fortunately, as I wrote, members commented. They showed me the importance of a strong title and a strong opening paragraph, and soon I got better. In fact, several of my posts have been read many tens of thousands of times (proof the content marketing is the gift that keeps on giving!). It is not uncommon for me to see traffic to my blog that came from ActiveRain articles written more than ten years ago.

My Advice To Newbies

Start writing. You cannot produce good content until you first produce bad content! There is no reason to wait. Start writing and pay attention to the feedback you get on ActiveRain.

Pay attention to what others are writing. Why are the featured articles featured? Can you learn from them? (YES).

Start following people that you think produce good content, they will become your mentors. Comment and like the posts that are good and engage in the community. Join some groups and look at the wonderful content there. Some of my favorite groups and writers include:

  • Bananatude - I came across this great group years ago when I read an article written by Anna Banana Kruchten Arizona's Top Banana! . Some of the best writers on ActiveRain post here, I strongly recommend you join. It was in this group that I first encountered Kathy Streib , and you should follow her for her "What I learned from ActiveRain this week" weekly posts as she gathers some of the best stuff written here.
  • Hyper-Local - If you want a wide array of topics that are focused on the writer's locale, this is a great group. Founded by Gabe Sanders , and visited and used by many mentor-worthy Rainers, Hyper-Local should be a group you engage with often. I love reading articles by great writers like Debe Maxwell, CRS , and many more.
  • Old Farts Club - I think I've earned my way into this group as the title suggests. Founded by Myrl Jeffcoat , this group delivers from its foundation of collective wisdom. You'll find compelling content from many other great writer . too
  • REALTORS - While not the most-original name, the Realtors group is always well represented and has lots of great new content. This group tends to be heavily posted and less moderated, so there is a wide array of topics posted here by the likes of  Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 and so many more good writers.
  • Bartender, Make It A Double - Whereas the previous group's name lacked originality, this one founded by Chris Ann Cleland, has it in spades! How could you not join a group with such a cool name? Here you'll find great content from the likes of Debb Janes EcoBroker and Bernie Stea JD , Michael Jacobs , Ron and Alexandra Seigel , and many more.

There are many other great groups and great writers, so my advice is to get out there and explore. Dedicate a few hours in your weekly schedule to learn from some of the best real estate content producers around.

 If you want to know how I took my first lessons on ActiveRain and turned it into a business that helps me sell hundreds (soon to be thousands) of homes each year, please check out my book on Amazon, you won't be disappointed!

Posted by

Joe Wrote The Book On How To Sell A Home In The Digital Age

The digital marketing guide for bricks and mortar businesses

Joe recently wrote "The Business of Getting Business."

It is a comprehensive guide for small businesses to help them understand how to implement digital marketing. For Realtors, it's a guide to using digital as the heart and soul of your marketing.

For those of us who want to survive and thrive in a world where large corporations are taking over, it is a must-read.

You can find "The Business Of Getting Business on Amazon here.




Joe Manausa Real Estate
1934 Dellwood Drive
Tallahassee, FL 32303
(850) 366-8917


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 05/09/2020 01:00 AM
ActiveRain Community
Florida Leon County Tallahassee
Bartender, Make it a Double
Old Farts Club
content marketing

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Show All Comments
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Jeff Dowler, CRS , I sure hope the book ends up being a "success story."

May 06, 2020 04:26 AM #35
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Debra Leisek there are so many here.

May 06, 2020 04:27 AM #36
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you and best of luck getting your business up and running Realty Pack 

May 06, 2020 04:28 AM #37
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Congratulations on your book! I wish you much success with it.

As for AR, this really is a great place for learning and sharing. 

May 06, 2020 06:24 AM #38
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Good info, thanks for sharing!

May 06, 2020 06:31 AM #39
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Joe, for sharing your experience and your advice.

Good luck with your book.

May 06, 2020 06:56 AM #40
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

First of all, thank you for the gracious mention. Now, on to the big stuff. Congratulations Joe! I'm sure it's going to be a very successful book. You are obviously one who walks the talk. 

As for Active Rain, it's still a valuable platform, regardless of the obvious changes. Thanks for reinforcing that message. 

May 06, 2020 08:10 AM #41
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you so much Kat Palmiotti and yes it is!

May 06, 2020 08:11 AM #42
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Erik Hiss have a great Wednesday.

May 06, 2020 08:12 AM #43
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

I appreciate it Roy Kelley thank you so much.

May 06, 2020 08:12 AM #44
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

How could I not mention you two Debb Janes EcoBroker and Bernie Stea JD , I look forward to learning so much on Youtube Thursdays.

May 06, 2020 08:13 AM #45
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

There are so many social media sites to participate in a blog discussion. BigPockets, Reddit that appears to be one way to get connected.



May 06, 2020 08:28 AM #46
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

One of the things I love about Active Rain is the WEALTH of information from good agents. It only makes sense that a good blogger could use his/her blogs as a springboard to an informative book. Have a great day!

May 06, 2020 08:44 PM #47
Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Congrats on your book launch AND on getting an endorsement from Barbara Corcoran!

May 07, 2020 07:49 AM #48
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

You inspired me to look back at some of the first blogs I put on this site.  Interesting to see the development over the years. 

May 07, 2020 01:26 PM #49
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Hi Joe - I bought your book and look forward to reading it.  Congratulations on your success!!

May 07, 2020 01:31 PM #50
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Joe, I am not blogging as much now. Guess I got burned out. I love all the groups you mentioned and joined them a while back. Congratulations on your book!

May 07, 2020 06:46 PM #51
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Logging in for my weekly Activerain fix, the first post that caught my eye was this. Wonderful demonstration. Congrats!

May 07, 2020 08:20 PM #52
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Congrats on your feature. I will have to check out your book. That is quite an accomplishment

May 08, 2020 04:19 AM #53
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Joe, congratulations on your book! Yes, Active Rain has been a great platform, and all the groups you mention are so familiar, and present in my my day! I love also the Myrl Jeffcoat 's group "Photos". 

May 09, 2020 06:37 AM #54
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Tallahassee Real Estate
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