We All Know "The Eye Buys" So Stay Visible To Secure Business

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5ncB

It is “common sense marketing” that directs me to use print marketing for visibility. With the high percentage of employees working from home and the number of people unemployed and collecting benefits, readership for local newspapers is probably at an all- time high. We know everyone will at least glance at every piece of mail!

This extremely damaged economic environment is not expected to be a quick fix. We will experience phone calls from homeowners who will be requesting a market analysis. They are more interested now than ever before in knowing what their equity position is in today’s market, if they are forced to sell.

Visibility is most important to listing agents. I did a mailing that landed last week, and there will be another one within a few weeks. We received a phone call for a Free Market Analysis. I believe more will come!

Along with the mailings, our full page monthly marketing piece in the local newspaper is very important.  One source complements the other. Each month, the newspaper displays the mailed postcard for that month surrounded by our New, Active, Pending Sales and Closed inventory for that month and the offering of a Free Market Analysis. People can see that we do business.

Each month takes on a different theme that reflects the “topic for the month.”  Last month was Covid-19, and this month will be a brighter topic, Father’s Day.

The bottom line is remain Visible during this difficult time, in order to survive. No one is soaring with the eagles right now, but if you have consistent income, you’re doing well. That’s accomplished with excellent visibility.

Just a simple thought for the moment….. I like simplicity!

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Ambassador
4,164,125
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- you are so right with this one.  And I can speak to this as a recipient of many mailings. I tend to give them a quick glance and if they don't catch my eye immediately, they go in the recycle bin. On occasion, I do read one that does just that and even if I don't need their service now, I may keep it, and even if I don't, I'll remember them. 

May 07, 2020 07:12 PM #16
Rainmaker
2,723,147
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Your marketing materials always catch the eye.  Your regular mailings help the recipients remember you first when they want the buy or sell.

May 08, 2020 01:08 AM #17
Rainmaker
2,723,147
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

May 08, 2020 01:08 AM #18
Rainmaker
5,330,070
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib everyone glances at their mail.... there's always a chance of them keeping it....we had one appointment that fanned out a year's worth of postcards on the table for tammy and andy to see.... LOL

 

May 08, 2020 02:00 AM #19
Rainmaker
5,330,070
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat being visible, especially when no one else is, becomes very powerful.... no one is spending money on mailings.... I AM...

and thank you for the feature in the Old Farts Club group.... I appreciate that....but you know that already!

May 08, 2020 02:02 AM #20
Rainmaker
3,159,786
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

So true, I have several agents that should be soaring, but they haven't taken off yet, due to the virus.  They keep on keeping on, but at a slower pace.

May 08, 2020 02:53 AM #21
Rainmaker
3,331,472
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Barbara, We received several mailings from agents yesterday and all were boring...I can sell quickly, I am the top agent, I, I, I...in the trash they went by me and probably everyone else. Yours are always clever and creative!

May 08, 2020 04:10 AM #22
Rainmaker
3,445,351
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Barbara... I like Paul S. Henderson, REALTOR®, CRS suggestion of an "Ask Barbara" column!

May 08, 2020 06:04 AM #23
Rainmaker
5,771,274
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Friday morning, Barbara.

Have a great day and a very special weekend.

May 08, 2020 08:29 AM #24
Ambassador
2,011,410
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ask Barbara. Perfect. Thanks for sharing your savvy with us. You are the best. D 

May 08, 2020 12:26 PM #25
Rainmaker
3,157,592
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

You sure do know how to reach people. I love reading your marketing ideas. I hope things are well Barbara Todaro . I had a better week. Had some good listing appointments which boosted my spirits. It is snowing here now and actually had a buyer cancel for the day. 

May 09, 2020 06:12 AM #26
Rainmaker
1,371,834
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Smart marketing, Barbara. As easy as it would be to hide on the couch, what we do now will build our strong recovery. 

May 09, 2020 06:49 AM #27
Rainmaker
5,330,070
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Scott Godzyk oh, it's cold here... and we have some of those flurries from the snow that's being dumped in your backyard!!!! 

Wayne and Jean Marie Zuhl no hiding....no couching... just thinking and working..... 

May 09, 2020 06:54 AM #28
Ambassador
3,169,977
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

In response to comment #12...

For the first time, I disagree with you. You would and do know the answers and are always willing to share.

May 09, 2020 09:22 AM #29
Rainmaker
571,836
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Visibility pays off--the potential client feels that 'know' you or 'have heard of' you which can make them more comfortable.

May 10, 2020 06:20 AM #30
Rainmaker
4,315,287
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, you always have a marketing plan, and it works!  Happy Mother's Day! 

May 10, 2020 07:45 AM #31
Rainmaker
3,331,472
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Just stopping by today Barabara to wish you a Happy Mother's Day. Enjoy, Enjoy, Enjoy!

May 10, 2020 10:55 AM #32
Rainmaker
581,592
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Morning BT,

Absence makes the heart wander!. Presence makes it ponder. Way to go on the visibility tactic.. 

 

May 11, 2020 05:08 AM #33
Rainmaker
5,330,070
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Maria Gilda Racelis absence in real estate is professional suicide....

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (sheila).... mine was very nice and I hope yours was too...

Joan Cox without a plan in place, receiving new business is on a wing and a prayer....

May 11, 2020 06:00 AM #34
Rainmaker
5,330,070
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Mary Hutchison, SRES, ABR perception becomes reality in the real estate business....the more visible, the greater the success....

May 11, 2020 06:01 AM #35
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Rainmaker
5,330,070

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