YouTube Thursdays - Heart Hooks
Our best buddy McKinley, aka Mac, was a great conversation starter. He literally opened doors for us both personally, and professionally. And while the Nature As Neighbors brand is based on our passion for nature and soothing environments, Mac added a special touch to our marketing.
Our video series featuring Mac were always a favorite with viewers. He was a scene stealer, and quite honestly, that's what gave me (Debb) more confidence on camera. I figured everybody's eyes were going to be on him, not me. Mac warmed hearts and built goodwill.
We encourage you to find a similar heart-hook for your brand. Sure being the local expert and having expertise is important, but people like the human side of us too. Find something that allows you to stay true to your brand and helps to build human connections.
Mac was the perfect ambassador for our brand, and many of our friends and clients considered him the mascot. He certainly left huge paws to fill. Needless to say, it's been a lot quieter at home too. Here is our video tribute to a most wonderful friend.
Next week, we're off on a secret adventure. YouTube Thursday will return on June 4, 2020. We'll fill you in then. In the meantime, have a great week and Happy Thursday.