Virtual Staging - the New Normal?

Reblogger Joseph Doohan
Education & Training with Joseph Doohan
Original content by Margaret Goss

 

Realty Times, (which publishes the latest real estate, mortgage, and construction information) recently stated that virtual staging may become the norm in real estate marketing. They wrote, “. . .in the new world of physical distancing and COVID-19 related restrictions, virtual staging is bound to grow in popularity.”

 

Staging a home for sale in the North Shore is such an important and integral part of the process that most sellers don’t even ask what it means anymore. They understand the value in having a staged home that will appeal to potential buyers. 

 

So what is virtual staging and how would it work? A good place to start with virtual staging is in a vacant home. In a newer construction home that I have listed in Glenview, I virtually staged all the first floor rooms, the master bedroom, the patio, and basement area. Any virtually staged rooms must be identified as such in the Multiple Listing Service.

 

The technique involves taking good high-quality professional photographs of the home. For the staging, nowadays there are several companies that offer virtual House layoutstaging and after choosing one, I send the selected photos to them. I work with the technician to choose the furniture "style" based on the type of home (some choices are contemporary farmhouse, mid-century modern, and retro.) They work their wizardry and voila - the home is furnished with furniture, rugs, lamps, mirrors, paintings, and other accessories.

 

A few years ago, these completed staged photos could easily be picked out as fakes. Not so now - some are so well done that you can’t tell the difference. This has been a godsend for vacant homes that might feel large and airy but lack of sense of cohesiveness. Buyers don’t have  to guess where their particular pieces of furniture might fit.

 

The benefits to virtual staging are that it’s faster, cheaper, and easier. And in this time of coronavirus concerns, it’s also non-invasive and safer. Along with masks, booties, and hand sanitizers, virtual staging is another tool to utilize when buyers or sellers are not comfortable with in-person showings.

 

Virtual staging doesn’t have to be limited to vacant homes. Clutter and pieces of furniture can be edited out and replaced. In fact, entire rooms can be emptied out and recreated from scratch.

 

Some sellers and buyers may not like this approach. Seeing photos online  might cause buyers to be disappointed when seeing the house in person. But when the online presence is so vital to draw a buyer’s attention, and with the possibility that some buyers may not enter the home, I think it can only be a positive experience.

 

Regular (physical) staging of homes is not going away! It’s as important as  ever and still will be used the majority of Winnetka North Shore homes for sale. But there will be those times when it’s good to have another idea in your back pocket.

 

Here are side-by-side photos of my Glenview IL listing - you decide.

 

Glenview Staged Home for Sale

 

Glenview Staged Home for Sale

 

Glenview Staged Home for Sale

 

Glenview Staged Home for Sale

 

Glenview Staged Home for Sale

 

Glenview Staged home for sale

 

 

While you’re here, please see All North Shore Homes for Sale

 

 

 

Sign up to get monthly North Shore real estate news delivered to your inbox.

It's free, we'll never sell your info, and you can opt-out at any time.

Enter your email address at: North Shore Newsletter

 

Margaret Goss is a full-time real estate broker since 1998 working in the North Shore communities of Winnetka, Wilmette, Kenilworth, Glencoe, Northfield, Glenview, and Evanston.

She can be reached at:

Phone:  847-977-6024

Email:  margaret.goss@bairdwarner.com

See her full BIOGRAPHY

 

Margaret Goss - Winnetka and North Shore Real Estate Broker
Specializing in homes for sale in Winnetka, Wilmette, Kenilworth, Northfield, Glencoe, Glenview, Northbrook, and Evanston.

Looking for a knowledgeable Illinois Realtor?  Google me! 
 

Margaret Goss Facebook Margaret Goss TwitterMargaret Goss LinkedInMargaret Goss Pinterest

 

 Chicago North Shore Communities Map:

 

 
close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Market Trends

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
573,972
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing!

A good place to start with virtual staging is in a vacant home. In a newer construction home that I have listed in Glenview, I virtually staged all the first floor rooms, the master bedroom, the patio, and basement area. Any virtually staged rooms must be identified as such in the Multiple Listing Service.

May 14, 2020 04:12 AM #3
Rainmaker
3,400,010
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Joseph,  Good reblog on this suggest and I am seeing more people using this app now.

 

May 15, 2020 08:03 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
146,562

Joseph Doohan

I offer business strategy advice for realtors
Ask me a question
*
*
*
*
Spam prevention