Joni Mitchell paints a lovely picture of idealism in her song; Both Sides Now. Some of us look at clouds with such wonder and optimism... like ice cream castles in the air. Others look at clouds as blocking the sun; raining and snowing on everyone.
Recently, I had a buyer who felt he missed out on a magical property. In his mind, he saw ice cream castles in the air. In my mind, he wasn't qualified to buy this home. In that moment, he felt I was a dream killer.
Many buyers start their home/property search with a dreamy wish list often accompanied by unrealistic expectations. Then a stark reality sets in and buyers end up having to adjust their sails. So, how do we navigate stormy waters without being viewed as dream killers?
Our ability to see clouds from both sides is the first step in charting a clear course for the buyer. When Buyers understand the process upfront, it helps to create realistic expectations and reduce disappointment when the seas get rocky.
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