Incentives for Buyers!

Real Estate Agent with Reece and Nichols

Here is a list of ideas for incentives that you can offer  to potential buyers when the market is slow or when you have a specific time frame to sell your home:


· Home Warranty

· Closing Costs (all or partial)

· Buyer's Agent Bonus

· Allowance Towards Repairs or Additions

· Allowance Towards Redecorating

· Offer To Leave Appliances

· Pay First Year's HOA Dues

· Gas Cards

· Pay For Inspection

· Pay First Year's Homeowner's Insurance

· Pay For Moving Expenses (all or partial)



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
The Art Of Marketing You
Listings By Address
Reece and Nichols

Spam prevention
Show All Comments
Karen Monsour
Coldwell Banker Fort Lauderdale Beach - Fort Lauderdale, FL
REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert!

UM, with all due respect, I can't even get them to show for a $5,000. buyer's agent bonus on a home that is gorgeous and $150K under the CMA in the area...The rest...don't see it happening...and, in most cases, the appliances stay with the home.???

Good suggestions though!

Jun 13, 2008 01:01 PM #1
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Those are good suggestions but the best incentive remains an attractive price!

Jun 13, 2008 01:08 PM #2
Linda Greco Rich, ABR, SRES
Exit Preferred Realty - Bel Air, MD
Harford County Specialist

Show a nice, well maintained home at a good price and they will come. ; )

Jun 13, 2008 01:16 PM #3
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL

Thanks for the post, but I agree with the others....if you market it & price it correct, the incentives do not matter.  Although in this market anything is worth a shot.

Jun 13, 2008 01:33 PM #4
Joe Virnig
RE/MAX Gold Coast REALTORS, Ventura County, California - Ventura, CA
No Ordinary Joe

Price, price, price.  We had a free fall last summer and fall and if you didn't get it priced low enough, fast enough, you lost.  I don't find incentives give much in the way of extra showings.

Jun 13, 2008 02:38 PM #5
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Good list and each of them can certainly be an incentive.  Through the years I have found that most of the items on your list are more of a gimmick and most buyers can see past them.  Seller paid cClosing costs on your list looks to be the best of the group becuase that actually can enable a buyer to purchase when they may be short on cash. 

Especially in a competitive market I think it really does boil down mainly to price.  However, I am surprised that no one mentioned promoting monthly payments in reference to a listing price.  So many people are more focused on "What's my monthly payment" than even the listing price so combining the two can be very helpful.

Jun 13, 2008 11:37 PM #6
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Isabella Leone

Ask me a question

Additional Information