My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

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Education & Training with Century 21 Real Estate

My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

mailbox

 

In the past two months, my mail has dwindled. Gone are colorful postcards from local businesses. Now I receive white envelopes containing either bills or fund raising requests.

What has happened to Just Listed, Just Sold, and Hire Me postcards? Amid the COVID-19 crisis, it appears that real estate pros and other businesses are holding tight to their marketing funds. This is completely understandable, given the uncertainty of the economy. However, I want to suggest that if you have been considering marketing to a farm, that now is the perfect time to do it. Here are some other ideas to help you get started:

  • Thinking of Moving? I'll Help You Do It Safely 
  • My 8-Point Distancing Real Estate Protocol
  • Market Snapshot During COVID-19
  • 5 Ways COVID-19 has Changed Real Estate

As states start to phase in their reopening plans, you can be ready to amp up your business by starting a direct mail campaign. There is plenty of space in your prospects' mailboxes.

 

 

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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
All rights reserved.

 

 

 

Sturbridge & Central MA Real Estate and More

 

 

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Kathryn Acciari, Brand Ambassador

Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940

Serving Brokers, Owners, and Agents Throughout New England

Cell: (508) 982-0686   
Email:
kasellshomes@gmail.com

Blog: Real Estate Blog
Twitter: @kacciari

Comments (7)

Lanette Branch
RE/MAX Components - Fallston, MD
Bel Air, MD Real Estate Agent

You are so on the mark with this post, Kathryn Acciari! I was already in the process of editing some new pieces for printing (literally) as I read it. Thank you for posting.

May 18, 2020 02:57 PM
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

Lanette Branch you are way ahead of the game! Hope you see great results from your campaign.

May 18, 2020 04:00 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathryn, I did stop sending postcards also, as we had almost 8 weeks of no "in-person" showings, and seemed like the right thing to do.

May 19, 2020 04:03 PM
Kathryn Acciari

Understandable, Joan. How is activity in your area now? 

May 26, 2020 12:37 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kathryn, I just mail out 200 post cards this week to get the phone to ring some more.

Jun 03, 2020 08:58 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I was looking for your current posts. I hope all is going well for you.

Have an outstanding summer.

Jul 15, 2020 07:43 AM
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Mar 23, 2021 08:21 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

It has been ages since we connected loved your post and yes I have been sending some old fashioned direct mail out for the past few months:)Endre

May 16, 2021 09:30 PM