My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

Mortgage and Lending with Central One Federal Credit Union NMLS #2136196

My Mailbox is Empty! (Hint: A Good Time for Direct Mail)



In the past two months, my mail has dwindled. Gone are colorful postcards from local businesses. Now I receive white envelopes containing either bills or fund raising requests.

What has happened to Just Listed, Just Sold, and Hire Me postcards? Amid the COVID-19 crisis, it appears that real estate pros and other businesses are holding tight to their marketing funds. This is completely understandable, given the uncertainty of the economy. However, I want to suggest that if you have been considering marketing to a farm, that now is the perfect time to do it. Here are some other ideas to help you get started:

  • Thinking of Moving? I'll Help You Do It Safely 
  • My 8-Point Distancing Real Estate Protocol
  • Market Snapshot During COVID-19
  • 5 Ways COVID-19 has Changed Real Estate

As states start to phase in their reopening plans, you can be ready to amp up your business by starting a direct mail campaign. There is plenty of space in your prospects' mailboxes.



Become a Century 21 Agent

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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
All rights reserved.




Sturbridge & Central MA Real Estate and More



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Kathryn Acciari, Mortgage Loan Originator
Cell: (508) 982-0686   

Blog: Kathryn's Blog
Twitter: @kacciari

Comments (10)

Lanette Branch
RE/MAX Components - Fallston, MD
Bel Air, MD Real Estate Agent

You are so on the mark with this post, Kathryn Acciari! I was already in the process of editing some new pieces for printing (literally) as I read it. Thank you for posting.

May 18, 2020 02:57 PM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Lanette Branch you are way ahead of the game! Hope you see great results from your campaign.

May 18, 2020 04:00 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathryn, I did stop sending postcards also, as we had almost 8 weeks of no "in-person" showings, and seemed like the right thing to do.

May 19, 2020 04:03 PM
Kathryn Acciari

Understandable, Joan. How is activity in your area now? 

May 26, 2020 12:37 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kathryn, I just mail out 200 post cards this week to get the phone to ring some more.

Jun 03, 2020 08:58 AM
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Mar 23, 2021 08:21 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

It has been ages since we connected loved your post and yes I have been sending some old fashioned direct mail out for the past few months:)Endre

May 16, 2021 09:30 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Hello there:) I just wanted to stop by and wish you and yours a very Happy Holiday season and a peaceful and prosperous New Year.

Dec 31, 2022 10:03 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Kathryn Acciari - direct mail should never die. I enjoyed reading your post and agree wholeheartedly!


Feb 25, 2023 08:02 AM
Roy Kelley
Retired - Gaithersburg, MD

I hope all is going well for you and we will soon see your current posts.

Have an outstanding August.

Aug 06, 2023 02:17 PM