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My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

By Kathryn Acciari

Mortgage and Lending with Central One Federal Credit Union NMLS #2136196

May 18, 2020 01:58 PM

My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

mailbox

In the past two months, my mail has dwindled. Gone are colorful postcards from local businesses. Now I receive white envelopes containing either bills or fund raising requests.

What has happened to Just Listed, Just Sold, and Hire Me postcards? Amid the COVID-19 crisis, it appears that real estate pros and other businesses are holding tight to their marketing funds. This is completely understandable, given the uncertainty of the economy. However, I want to suggest that if you have been considering marketing to a farm, that now is the perfect time to do it. Here are some other ideas to help you get started:

Thinking of Moving? I'll Help You Do It Safely
My 8-Point Distancing Real Estate Protocol
Market Snapshot During COVID-19
5 Ways COVID-19 has Changed Real Estate

As states start to phase in their reopening plans, you can be ready to amp up your business by starting a direct mail campaign. There is plenty of space in your prospects' mailboxes.

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Lanette Branch

Taylor Properties - Bel Air, MD

Bel Air, MD Real Estate Agent

You are so on the mark with this post, Kathryn Acciari! I was already in the process of editing some new pieces for printing (literally) as I read it. Thank you for posting.

May 18, 2020 02:57 PM

Kathryn Acciari

Shrewsbury, MA

Kathryn Acciari

Central One Federal Credit Union - Shrewsbury, MA

Mortgage Loan Originator

Lanette Branch you are way ahead of the game! Hope you see great results from your campaign.

May 18, 2020 04:00 PM

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Kathryn, I did stop sending postcards also, as we had almost 8 weeks of no "in-person" showings, and seemed like the right thing to do.

May 19, 2020 04:03 PM

Roy Kelley

Gaithersburg, MD

Understandable, Joan. How is activity in your area now?

May 26, 2020 12:37 PM

Will Hamm

Hamm Homes - Aurora, CO

"Where There's a Will, There's a Way!"

Hello Kathryn, I just mail out 200 post cards this week to get the phone to ring some more.

Jun 03, 2020 08:58 AM

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Mar 23, 2021 08:21 AM

Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

It has been ages since we connected loved your post and yes I have been sending some old fashioned direct mail out for the past few months:)Endre

May 16, 2021 09:30 PM

Inna Ivchenko

Barcode Properties - Encino, CA

Realtor® • GRI • HAFA • PSC • Short Sale • Probate

Hello there:) I just wanted to stop by and wish you and yours a very Happy Holiday season and a peaceful and prosperous New Year.

Dec 31, 2022 10:03 PM

Patricia Feager, ABR,CRS,GRI,MRP

DFW FINE PROPERTIES - Flower Mound, TX

Selling Homes Changing Lives

Kathryn Acciari - direct mail should never die. I enjoyed reading your post and agree wholeheartedly!

Feb 25, 2023 08:02 AM

Roy Kelley

Retired - Gaithersburg, MD

I hope all is going well for you and we will soon see your current posts.

Have an outstanding August.

Aug 06, 2023 02:17 PM

My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

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