Marketing your home becomes easier if you can identify the current real estate market. Agents tend to put a lot more money and work into selling listings when markets transition from seller to buyer’s market but strong marketing techniques are just smart business sense. Good marketing can bring higher prices in a seller’s market and it can mean the difference between sold or expired in a buyer’s market. Good marketing might not sell your house but it will make the phone ring and if buyers do not call, you won’t sell.
PHOTOGRAPH THE FRONT
Most homebuyers begin a home search online so posting good photos is essential. Listings without photos or with only an exterior shot are often ignored. But that doesn't mean an exterior shot from the front isn't very important. Your house photo will look 10 times better than your competition if you crop out sidewalks and streets. Remove vehicles from your driveway and from the front of your home. Shoot both closes up and angled photos and avoid shade falling on the house — wait for another time of day if necessary. Clear away any vegetation that's blocking the front door or the path to the door.
Take pictures of the clubhouse, pool, spa, or tennis courts if you own a condo or townhome without a yard. But keep in mind that buyers will want to see it if you do have a yard. Emphasize space and shoot long. Mow the lawn and trim the bushes. Remove any evidence of pets and put away children's toys. Avoid shooting into the sun.
Take photographs of every room even if you suspect that a certain room won't photograph well. Shoot it anyway because the photo quality might just surprise you. It might be usable.
Virtual tours are not just for showcase million-dollar homes anymore. Every home should have one, even if it's only two spins. Buyers love, love, love virtual tours. A good virtual tour will grab a buyer by the hand and lead them from room to room, whether it's 360 or a video. Depending on the tour company, you can add sound, music, or an exciting, professionally written description that scrolls with the movement of the tour. Virtual tours can also include individual photos available for download or to print.
Signage encourages home shoppers to immediately call you or your agent. It's free advertising! A well-designed "For Sale" sign will generate phone calls. Put up two signs if your home is on a corner lot.