Squarespace VS WordPress: Which Is the Best Website Builder for Real Estate Companies?

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Real Estate Technology with Realtyna 4966111

Created in 2003, Squarespace is one of the most popular website builders out there nowadays. Recently, many real estate agents have started asking whether Squarespace may be the best website builder for real estate companies, even better than WordPress. As research shows, WordPress is still one of the most popular real estate website builders, and it will remain in this position for quite a long time. Let’s find out why Squarespace is so popular and whether it’s suitable for real estate agents.

We will discuss both the benefits and downsides of WordPress and Squarespace.

Squarespace for Real Estate Website

 

Benefits

  • Squarespace is known for one of the most beautiful and sophisticated templates. Templates are searchable by categories, so you can find basically every template for every taste. 
  • It’s easy to use.
  • Hosting is included.

 

Downsides

  • There is a limited number of plugins and themes.
  • It’s not free.
  • It’s not customizable, which means less flexibility.

WPL Pro

WordPress for Real Estate Website

 

Benefits

  • WordPress is fully customizable.
  • There is a free plan.
  • The unlimited number of plugins
  • The biggest library of themes
  • With advanced plans, you can incorporate templates from a third-party marketplace like TemplateMonster and Themeforest.

 

Downsides

  • Although it’s free to install, some of the plugins require a business plan.
  • For some, it’s not as easy to use as Squarespace, and it requires  a little bit of learning
  • Needs to be installed on web hosting

 

Final Conclusion

Squarespace is perfect for conventional websites that need basic, typical features. The case with real estate websites is that most of them are not conventional. Most real estate websites need a wide variety of powerful features to be installed in order to offer the best customer experience. That’s why WordPress is probably still the best real estate website builder available for real estate companies. It offers real estate agents features like photo and listing portfolios, contact pages, Google Maps integration, social media integration, and more. This is one of the most important features that a real estate website can have. 

Considering all the above, we still believe that real estate agents should use WordPress as a real estate website platform.

P.S Interested in other website builder options? Check out our blog .

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Rainmaker
5,614
Joe Trusty
Norcal Web Designs - Sacramento, CA
Real Estate Website Development Expert

WordPress would have to get my vote. For one thing, with a website builder platform like Squarespace you're renting your website each month from the service provider. You're paying monthly to build up equity in a website that you don't own. That's kind of like renting an apartment and paying $10,000 to remodel the kitchen when you move in.

Another thing is the amount of off the shelf IDX plugins that integrate with WordPress these days makes it a no brainer for any Real Estate agent that wants to show branded listings with teaser registration on their website and offer property search. There is a Diverse Solutions product that integrates with Squarespace but it's lousy in comparison to the tool they've built for WordPress. I've had to implement it in several cases for Agents that had a Squarespace site and it wasn't anywhere near as full featured as the WP equivalent.

I would steer Real Estate agents away from Squarespace if I could. Not a good platform for Agents or Brokers that are serious about SEO or MLS Search.

https://support.squarespace.com/hc/en-us/articles/205815388-Adding-an-MLS-search

 

Sidenote to OP: I haven't evaluated WPL Pro, but I build Real Estate Agent & Broker websites and will give it a try out and let you know what I think.

May 23, 2020 12:38 PM #1
Rainmaker
852,108
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Thank you for the comparison Realtyna Inc  I hadn't heard of Squarespace before today.

May 23, 2020 07:08 PM #2
Rainmaker
5,614
Joe Trusty
Norcal Web Designs - Sacramento, CA
Real Estate Website Development Expert

 Doug Dawes - here's a compliment sandwich about Squarespace. I think Squarespace is a fantastic product for anyone that doesn't know a thing about website development, web design, or SEO. With that said, I would still kick the living daylights out of a Squarespace site  or any single one of these do-it-yourself website products in a Pepsi Challenge when building a site for another agent in WordPress.

You cannot touch the SEO results you're going to get with using the right tools and having the right person set everything up. It's just not apples to apples or even the same food group.

All that said, Squarespace is still a solid alternative for anyone on a very tight budget that's just getting started. A word of caution for ESTABLISHED Real Estate Agents & Brokers considering a Squarespace site, if your competitor hires me or any other professional web agency that specializes in Real Estate Websites to build them a WordPress site and do their SEO, it's a wrap . You hire a professional to shoot your drone footage & photography, hire a pro to build your website. You'll get way better results.

May 23, 2020 09:47 PM #3
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Rainmaker
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Realtyna Inc

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