Is Being a Member of NAR Worth It?

Real Estate Agent with DEAN Knows & Infinity Real Esate


Being a Member of the National Association of Realtors® (NAR) has important benefits. It is highly suggested that real estate agents, brokers, and managing brokers become members of NAR. The national dues for being a member of NAR are $150 per member in 2020. The benefits far outweigh the nominal cost of membership.


Only Members Can Call Themselves a Realtor®

Only real estate professionals who are members of NAR can call themselves a Realtor®. Real estate agents, brokers, and managing brokers who aren't members of NAR shouldn't be calling themselves Realtors®. The public acknowledges the term Realtor® as they often refer to real estate agents and brokers as Realtors®. NAR protects Realtors® by advocating initiatives and lobbying to protect the real estate market. NAR also protects homeowner's rights by helping ease property taxes and regulations, and to ensure the availability of affordable housing and more.


The Multi-Million Dollar Advertising Campaign For Realtors®

The National Association of Realtors® created an award-winning multi-million dollar advertising campaign for its members. NAR communicates to the public through online advertising, television commercials and other advertising venues. Its goal is to educate the public on the benefits of working with a Realtor® instead of a non-member real estate practitioner. It advertises that by working with a Realtor® customers and clients are receiving the most professional and ethical real estate service in the industry. Another part of the advertising campaign is that NAR has developed .realtor and .realestate domains that are only available to NAR members. This helps Realtors® build a better digital presence.


National Association of Realtors® Cares About Communities

The National Association of Realtors® sends aid to affected areas of disaster relief. NAR has built homes for low-income families who have lost everything from a natural disaster such as a tornado, hurricane, wildfire or flood. NAR also helps member Realtors® if they've been affected by disasters.


Offers Members Money-Saving Discounts

The National Association of Realtors® entitles members to approximately 30 cash-saving discounts in many areas that will help their businesses. Discounts are offered for car insurance, car rentals, vehicle purchases, technology tools, computers, shipping and more. Members can find all of the discounts offered through the Realtor® Benefits Program online or on their membership card. Being a NAR member can also save thousands of dollars annually on errors and omissions insurance and home warranty programs.


NAR Provides Housing Data, Forecasts and Trends

The National Association of Realtors® is in constant contact with its members about updated housing data and forecasts to educate them about the industry. NAR speaks to the media and social media to get the word to the public about the real estate world. NAR publishes a monthly Realtor® Magazine that it sends to all members. NAR stays on top of real estate trends and technology for its members. It advises their members about helpful industry tools and information so that they can provide their customers and clients with better service and advice. NAR initiates surveys and provides survey results to its members.


Health, Dental and Vision Insurance Plans

The National Association of Realtors® is a one-stop-shop for select insurance plans for its members. It offers discounted major medical insurance with dental and vision insurance options. It also offers Flexible Term Health Insurance for shorter terms of 30 days up to 365 days. In addition to health insurance coverage, it offers a drug card for discounts on prescriptions.



The National Association of Realtors® provides opportunities for its members to take advanced training classes. Members can receive additional certifications and designations such as a Certified Property Manager, an Accredited Buyer's Representative, a certified Military Relocation Specialist and more. Certifications and designations can positively impact a member's salary. NAR has one of the world's largest online libraries for Realtors® with online tools, hundreds of real estate magazines and journals. NAR provides live and online training.


Opportunity For a Voice to Initiate Change

Realtors® have the opportunity to volunteer to serve on local, state and national committees to voice their opinions in the industry. NAR creates polls and online voting platforms for its members so that they can vote to protect the real estate industry.


Marketing Content

The National Association of Realtors® provides expertly written advertising and marketing content for its members. Its award-winning website provides these articles for members to share with their past, present and future clients through emails, social media and on their websites.


Annual Convention

The National Association of Realtors® hosts its annual Realtors® Conference and Expo featuring over 500 exhibitors. Members save $100 off of the registration fee. It offers Realtors® the chance to network with their peers for support and potential referral opportunities. There are more than 200 programs and presentations. The convention provides opportunities for members to learn about and implement new money-making ideas and tools.


Financial Planning Service

The National Association of Realtors® has the Center for Realtor® Financial Wellness and provides its members with a customized plan to maximize wealth and achieve retirement. It discusses and gives advice on commission, savings, building wealth with investment properties, business expenses and more.


Realtor® Safety

In the past few years, there have been more and more instances of situations that compromised Realtors® safety. NAR has put into place extensive safety plans, resources, advice, and tools for its members to use. NAR provides free safety webinars and videos so Realtors® can be safer on the job. Website

The National Association of Realtors® hosts the website which is a platform for real estate listings. is one of the most popular websites for buyers to search for homes. The website also has the capability to send sellers listing reports on how many views their listing has received. Realtor® members just have to set up this feature for their listings.


Legal Aid

The National Association of Realtors® offers its members legally binding dispute resolution mediation and arbitration services. NAR also offers the public avenues to address possible legal and NAR Code of Ethics violations. This service can potentially save members thousands in legal fees.



Commercial Business

The National Association of Realtors® also provides services for members who practice commercial real estate. NAR offers educational programs, publications and commercial real estate market research to its members.


The National Association of Realtors® takes pride in everything it offers to its members. NAR has a Code of Ethics that all members must abide by. Anyone who works with a Realtor® is certain to receive honest services with the utmost integrity. This alone makes being a member of NAR worth it. National Association of Realtors® members should take pride in telling the world that they are Realtors® and be sure to explain to their clients why it's best to hire a Realtor®.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Industry

Post a Comment
Spam prevention
Spam prevention
Post a Comment
Spam prevention

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Dean Cacioppo

Real Estate Marketing Guru
Reach Out!
Spam prevention