A remarkable brand is memorable, easy to understand, easy to refer. Yesterday, as we were about to pull out of our parking spot at Ace Hardware, we spotted this Fence Factory truck. Here is an example of remarkable branding explained.
The branding on this truck tells you exactly what they do. It is easy to read including the phone number and the web address.
The slogan, "we make good neighbors" is no doubt as a takeoff of a common proverb, "good fences, make good neighbors." The color yellow is a cheerful, feel good, and happy color.
The truck image includes a white picket fence with a yellow background. and the front and side depict a chain link fence. The logo is an abstract of a fence with a roof.
Is Your Brand Easy to Refer?
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