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Due to these turbulent times you should be readjusting your business plan. Most business plans begin with a statement of vision, mission, and values. Mission and vision can change as is the case now. However, core values should never change. Values are more important than anything else when selecting team members. You may now need different skills; you may be changing job duties; you may have new protocols; but your values should be cast in stone!

If you know your core values and stand behind them, you can change goals and set new direction with confidence. Your values will help you with your WHY. Moreover, your why is much more important than your how. How many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can.

Your core values are of greater importance than vision. These are the ideals that you live by. These are your non negotiables. If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions. If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision and values known to the entire team. But it is the leader’s commitment to values and living the values that makes the greatest impact.

For example, when I heard the news about a restaurant chain which had a problem with the state liquor authority, I knew that the problem was one of values. The liquor authority had targeted a chain of restaurants for pouring house liquor into top brand bottles. An official from the restaurant company reacted with shock that this had happened in his company. He really should not have been shocked.

If you do not make crystal clear your values and ethics to your team but only hold them accountable for profits, then some may feel justified in taking short cuts.

Your vision and especially your values should be out front and everywhere. In another case, a certain bank has a great reputation with the community and its customers. I went into their offices and do you know what I saw? Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices. Although they are highly profitable is it also any surprise that they are held in high regard? Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant. “Do the Right Thing” was just one of Dave’s sayings.

Core Values

Here is where leadership comes in. A great leader shares the vision and the values. Goals and objectives can then follow. Although results are especially important, the team knows that in deciding on the right action they must always “Do the Right Thing.”  For a similar post on our website see REDO YOUR PLAN BUT KEEP YOUR CORE VALUES.

Need help with a new plan that respects your core values?

Contact us to learn more

or call 914-953-4458.



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 07/04/2020 11:30 AM
Real Estate Best Practices
New York Westchester County
Coaching and Mentoring
core values
vision and values for your business
core values for your real estate team

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Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Values are so important to our decision making process. Leaders must make core values clear.

I hope you have a wonderful day!

Jun 01, 2020 05:14 AM #5
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Josesph - thanks very mnuch.

James - that is why the organization can continue to grow.

Realtyna - very well said.

Barbara- the leader has to have the value and model them.

Kat - they must make them the non negotiables.


Jun 01, 2020 05:29 AM #6
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Grant... and that's why they are called core values... they need to be at the center of everything... and communicating that is critical... even when you're an organization of one, like myself. My clients understand my core values.

Jun 01, 2020 05:30 AM #7
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your words are always powerful and I learn from each and every post.  Many things are having to be adjusted through this time in our country, it really is sad to witness all that is going on.

Jun 01, 2020 05:30 AM #8
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Really enjoyed your post this morning. A good reminder at the start of the month. I have no problem adjusting the sails, to get to my destination, but I am not adjusting my values for anyone, even if that means firing a client.

Jun 01, 2020 06:13 AM #9
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Peter. Core values! Something the politicians in the big cities lack today! Enjoy your day!

Jun 01, 2020 06:38 AM #10
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Grant - it's the foundation, right?  Surprises, like the one you mentioned, makes some soul-searching about core values, is important.  It's time for a look in the mirror.  

Jun 01, 2020 07:20 AM #11
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Grant, for sharing your experience and your advice.

Jun 01, 2020 07:26 AM #12
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Core values are the foundation, the fundamentals that we beging with.  Once you know them, change is easy...A

Jun 01, 2020 08:29 AM #13
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Grant I am sure business plans look much different today than they did on January 1, 2020.  Much has happen to throw monkey wrenches into the mix.

Jun 01, 2020 02:30 PM #14
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Nina - yes absolutely.  Those core values means we are dependable.

Brian -yes, some things change but our values are cast in stone.

Nick - we have values you don'rt ever have to decide what you should do.

Wayne - or maybe they have but are the wrong ones.

Michael - the foundation must be firm.

Roy - thank you.

Ron and Alexandrea - build on a firm foundation to weather storms.

George - yes, that is for sure.

Jun 01, 2020 05:38 PM #15
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

What a wonderful post, Grant. In our business and personal lives, it's so important to know and keep our core values. We can adjust our plans as things change but we need to maintain what is at the heart of what we do. 

Jun 01, 2020 07:39 PM #16
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

We have to really no ourselves and know who we are to be the best people we can be

Jun 01, 2020 10:32 PM #17
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Begin take steps to be more authentic with your business it’s your cases and you’ll see tremendous results, I believe which most of us. Kathy Streib

Jun 01, 2020 10:34 PM #18
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 702-574-8102

Grant, "He really should not have been shocked" says it all.  If those at the top are not leading by example, the business is left to chance.  Crystal clear message, thanks for posting this.

Jun 01, 2020 10:36 PM #19
Realty Pack
Realty Pack - Bel Air, CA
Real Estate Blog

Hello, Grant. Great article as always. I absolutely agree, everything can change except the core values. Core values are those important principles that guide the company's actions.

Jun 02, 2020 01:38 AM #20
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Hello Grant. Well done post. Core values good or bad, always rise to the top! As we all know a fish rots from the head

Jun 02, 2020 04:05 AM #21
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Grant I missed this post and thanks to AR being wonky I found it, loved it,Endre

Jul 03, 2020 11:27 PM #22
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I appears that ActiveRain has lost many blog posts.

Enjoy the holiday weekend.

Jul 04, 2020 04:41 AM #23
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I see your posts have disappeared too. Just wanted to wish you and very nice Fourth of July. Hope you and Phylis have some fun planned. 

Jul 04, 2020 10:33 AM #24
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