"Nobody Cares How Much You Know, Until They Know How Much You Care"

Services for Real Estate Pros with RE/MAX Executive Realty - Retired 104763


Now, more than ever before during this Covid-19 Pandemic, people are actually reading.  They’re reading local and major newspapers that are available. They are reading all of their mail, and at least glancing at postcards.

I create a full page newspaper “marketing piece” to complement the theme of the postcard that I provide for each month.  The theme this month will be focused on the keyword “Caring.”

Caring is what clients want from the agent. It does not matter what your production might be; it’s of no consequence whether you are a seasoned agent or just at the onset of your career.  If the client knows you care, everything works out just fine.

Happy 4th of July…. Be Safe and Stay Healthy….My gym opens Wed!!!

Posted by



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (42)

Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro, I used this quote today on my radio show...describing another RE agent.

Jul 05, 2020 07:18 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree with you, but of course I've read articles that say the opposite. "They aren't looking for a mommy - they want your skill." Different strokes for different folks, but I'll go with the caring.

Jul 06, 2020 11:33 AM
Barbara Todaro

they want BOTH..... 


Jul 06, 2020 11:49 AM
Laura Filip

You are correct, no one is looking for the mom style of caring. They are looking for a professional style of caring and professional skill set to go along with the caring item. Caring is important but if you have no skill set on any other aspect it will show. 

Jul 06, 2020 02:43 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

The most astounding part of this essay is your photo with an amazing load of weights!!!  Thanks for the inspiration!

Jul 07, 2020 04:11 AM
Barbara Todaro

my heaviest list was 200 pounds.... a 1 RM.... form wasn't too bad!!!  it was a heavy grab off the floor to stand up straight with.... John Henry, Florida Architect 

and I only weigh 140 pounds at 5'3"

Jul 07, 2020 04:20 AM
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Barbara, that motto is spot on. It is very true, people really don't care what you know if they don't understand that you actually care about *them*! 

Jul 07, 2020 08:31 AM
Barbara Todaro

they need to know you care.... 

Jul 12, 2020 01:39 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

So true, Barbara! I hope you had a wonderful Fourth!

Jul 07, 2020 07:11 PM
Barbara Todaro

it was a calm and peaceful day.... thanks... hope you had a good one, too...

Jul 12, 2020 01:39 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

The idea of "caring" is spot on, Barbara Todaro 

Our clients care about out experience and knowledge. Our clients want us to care about their needs, goals and, ultimately, their success with us helping them. And then appreciate that we do not stop caring about them after the transaction closes.

Jul 08, 2020 09:55 AM
Barbara Todaro

if you fall off the face of the earth after the closing, you're done!!!

Jul 12, 2020 01:40 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - This is so true.  This is a post that I missed when the AR Gremlins took over.  Caring is one of the most important attributes we can possess.

Jul 08, 2020 03:40 PM
Barbara Todaro

it might be right at the top for listing agents....

Jul 12, 2020 01:41 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Caring,  that is so true, Barbara,  I like to think my clients are special to be and I will treat them like family.

Jul 09, 2020 08:45 AM
Barbara Todaro

I bet you do....

Jul 12, 2020 01:41 PM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Aloha Barbara Todaro , I have a saying over my desk that says: People are not loyal to you, but they are loyal to their need of you!

Jul 10, 2020 01:02 AM
Barbara Todaro

very true, Bruce....

Jul 12, 2020 01:42 PM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Barbara,  Caring...what a great theme for postcard and newspaper ad.  Love the branding by tying multiple marketing pieces by theme.  Clearly recognizable at a glance.  More clients will come your way instantly understanding the value your team offers.  As you said, they know if indeed an agent really cares.

Jul 12, 2020 01:34 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

oh, they can always tell if one is faking it!!! or doesn't care at all...

Jul 12, 2020 01:43 PM
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Aloha Barbara, if they know that you care, and your actions follow your words. It will make a difference. You do a great job. My gym is closed, but I been biking and windsurfing alot, very sore today.

Jul 14, 2020 12:25 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara:

Hope you had a wonderful holiday! I can't believe I missed this! We had family around for the holiday and I spent little time online.

Showing that we care is always important but perhaps even more these days! Our clients need to know this, during our transactions and afterwards!

Our gyms have been open and now they are closing again per the latest order.


Jul 14, 2020 05:41 PM
Barbara Todaro

I actually had a Dr. appointment today and told my Dr. that I finally got out of the basement and am in the gym again working out.... his answer was " go back in the basement"..... the gyms should all close....it's the ideal place to contract covid-19.... Jeff Dowler, CRS 

Jul 14, 2020 05:52 PM
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Good morning; This is so very true.  People only want to know if you really care! Nothing else really matters, because those who care, will listen and then act based on what they heard. Great workout, I thank GOD I have a treadmill and weights at home. Be bless and continue to be safe.

Jul 17, 2020 08:53 AM
Barbara Todaro

I'm back to working out in my basement....my Dr wants me out of the gym....says it's not a good place to be yet....  I can understand it!!!  

no fiber ropes allowed for the cables.... all the equipment is spread out into two rooms.... my game is off!!! waaaaaaay off....

Jul 17, 2020 10:03 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Yes, sincerity goes a long way Barbara! Besides quarterly mailings and phone  calls, I have started randomly picking 5 past and present clients to deliver a Veyo pie to each month. It is very exciting when they get to pick their favorite flavor. Thanks for the thought-full post!

Jul 18, 2020 04:11 PM
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Hi Barbara. You are so right with this quote. I find that people either like your or not and we are judged by how much we care and are willing to go the extra mile for clients and friends.

Jul 20, 2020 01:11 PM
Philip A. Raices
Turn Key Real Estate - Great Neck, NY
1 of the Most Knowledgeable Brokers on the Net!

Hi Barbara,

Spot on for your thoughts!

I have been using the phrase, "Nobody cares how much you know until they know how much you care" for over 40 years when I read it somewhere in an article or book.  The essence of our business is all about caring and the check we receive at the closing is the "icing on the cake" is the remuneration for addressing the "needs and wants" of all our clients during the process!

Jul 22, 2020 07:49 AM
Chris Ivy
Ivy Vine Investments - Memphis, TN
Sell Your House Fast For Cash In Memphis Tennessee

Barbara I like this post alot.  I'm not a thief but I'm going to have to steal this and place in my mental bag.  

"Nobody Cares How Much You Know, Until They Know How Much You Care" 



Jul 24, 2020 08:30 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I have called my clients throughout COVID-19.   I find they are happy to hear from me and have more time to talk.  Knowing someone is calling to see how they are doing and if they need anything means a lot!  Our guys here are still closed (opened for a few weeks but went back on lockdown).  Stay safe!

Aug 02, 2020 08:07 AM
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Barbara Todaro ...Another fabulous reminder from you! Thanks.  You are a wise woman. Your blogs are great for real estate and life too. 

Aug 02, 2020 11:39 AM