Ask An Ambassador: Master Of Your Own Domain?

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

We all make choices about what we'll do for ourselves and what we're more than happy to hand off to someone else.

Some ALWAYS blog elsewhere, then come to the Rain to repost.  Worst case, if ActiveRain ever went POOF...or happened to lose an entire month's worth of activity...they're not really any the worse for wear.

Me personally, I don't do what the gurus say to do, post on your main site and then go elsewhere.  ActiveRain has always been my blogging site and I've used it to drive traffic to our Wordpress IDX search pages. It's worked for us, even if it's not the "ideal".

But that practice comes with some risk as we just saw over the weekend.

ANY TIME WE DO NOT OWN AND DIRECTLY CONTROL, THERE IS RISK.

If my blogging is done on a site I don't own, the site can go POOF and there goes all my work and lead generation.

If I use a template site and that site crashes, again, I'm at risk.

If I pay a lead gen company to provide me the bulk of my business, that business can go belly up, change the rules of the game, increase fees 10x, or do any number of things that make the situation less than satisfactory for me.

If I don't own my own brokerage, as an agent I'm subject to rule changes, brand changes, changes in brokerage or any number of other things.  (side note, I'm perfectly fine and happy with our current brokerage and situation, but I know that CAN change).

For literal domains, do you OWN your URL domains, or does someone else?

Basically there are many opportunities to be master of my own domain, or just another worker bee.

Have you assessed the risks of your domain?

Until next Tuesday, just Ask An Ambassador,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Re-Blogged 1 time:

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  1. Ginger Harper 07/10/2020 01:24 PM
Topic:
ActiveRain Community
Groups:
Bananatude
Ask An Ambassador
Tags:
ambassador

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Rainmaker
3,647,254
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bil(and Liz too) - a familiar theme that should be a part of any blogging discussion - not that there's anything wrong with that.  It's definitely timely.  

Jul 07, 2020 06:09 PM #1
Ambassador
2,461,950
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Good advice, Bill.  The same logic applies to storing files in "the Cloud".  Putting all your eggs in one basket can be catastrophic if that site crashes or is taken down.

Jul 07, 2020 07:35 PM #2
Ambassador
2,954,209
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

heck they don't have to go belly up.  I paid z $154 a month (after they aquired yahoo classified) for years... that was after I'd paid $54 a month for a couple of years for 25% of my zip code.  Then one day I got a call... if I still wanted 25% it was going to be $3000 a month.  Buh bye now was my answer.  Glad I didn't have ALL my eggs in that basket.

Jul 07, 2020 08:12 PM #3
Rainmaker
2,855,713
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s very important to master what you do whether It’s business or real estate or the arts.

Jul 07, 2020 10:49 PM #4
Rainmaker
2,855,713
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Tammy, they definitely don’t have to go belly up and they do have some options here. Tammy Lankford,

Jul 07, 2020 10:51 PM #5
Rainmaker
2,741,032
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I'm so glad I own my domain - the name, the hosting and getting daily backups. It's much better all around, but especially from a business standpoint.  And, when things like this happen, it's only minor annoyance.

 

I hope they fix it soon and restore the backlinks I created. But, if need be, I can recreate them.

My own website continues to earn money for me EVERY DAY...even if I go on vacation or get sick.  I have had some minor outages for a couple of hours, but thankfully, even then I still make some money from emails and my courses.

Jul 08, 2020 05:07 AM #6
Ambassador
1,726,302
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

yep... it's the risk of blogging with the Gorton's fisherman

Jul 08, 2020 05:23 AM #7
Rainmaker
1,569,609
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Yes, there are many places where we need to make a decision on how much control we want, i.e., email address, phone number, domain, website, company, etc. The less we control, the more risk there is.

Jul 08, 2020 05:28 AM #8
Rainmaker
3,938,822
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Liz and Bill Spear ,

What a timely post! Congratulations on the featured post..something we all need to think about and make some decisions.

Jul 08, 2020 05:58 AM #9
Rainmaker
193,730
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

When I first came into this business, we had a marketing team come to our office and present their system.  I bit.  I paid over $4k for the system.  It worked and I was getting leads.  The problem, the marketing team was fraudulent.  For example, they said I had counseled over 100 clients through the short sale process.  I had not even sold a house yet or even knew how to do a short sale.  The list went on and on.  I had to fire them.  There was no return of money and my office at the time, the company that hosted them, the company two of the agents were working as agents for, did nothing.  And the marketing company owned my domains!  It was a great learning experience.  I learned a lot about being the master of my domain.

On the lighter side and totally off the subject, Seinfeild and company, had in depth discussions regarding domain mastery

Jul 08, 2020 08:16 AM #10
Rainmaker
1,609,033
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You are so right. Any one of these companies could fold at any moment. Unless we have back-ups of everything, we can be in a world of hurt.

I tell all the new agents I speak with that one of their first taks should be to purchase their own domain - and to NOT tie the domain name to their current brokerage. They might be happy today, but be ready to move on by next week.

Jul 08, 2020 12:39 PM #11
Rainmaker
501,335
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

There are risks with all of it, we get to choose which one is best for us.

Jul 08, 2020 02:24 PM #12
Ambassador
1,945,080
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Liz and Bill Spear Lesson learned many years ago.  Great post as always. That being said it still amazes me how many agents in this industry do not blog. There are other agents that rely on their company websites and allow them to have their client lists . Me I have other variations of helpfulhannah and me myself.

Jul 08, 2020 04:05 PM #13
Rainmaker
1,146,329
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

As in everything as you pointed out, there is a risk. I do hope our lost posts will be able to be recovered though! :)

Jul 08, 2020 04:39 PM #14
Rainmaker
1,602,589
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Hey, Bill. You are so right. Nothing is perfect or without risks. I own my own domain and so far so good. Two years in and no hiccups. I have moved to blogging on my own domain first and then bringing content to AR. Sometimes, my blog starts on AR and does not make it to my domain. It all depends on the content. Either way, I can never thank the AR platform enough for giving me a worldclass education in blogging. 

Jul 08, 2020 08:39 PM #15
Rainmaker
240,334
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Unless you own your own server, you can lose everything on your website!!

I had a reputable hosting service that was hacked and I barely recovered.  It took several years.

Is AR's loss over the weekend permanente?

Jul 09, 2020 07:44 AM #16
Rainmaker
576,042
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Great post Bliz!  I adapted to technology in 2008 and learned about owning my domain and the benefits of wordpress.  I discovered Active Rain at the same time.  I blogged for an entire year without a photo because I did not know how to upload. 

Now I am in need of someone in the tech side to help me with RETS/idx and other such bothersome and necessary details to keep site working and/or make site work for you.  Any suggestions will be gratefully received.

Congrats on the featured post!

Jul 10, 2020 06:10 AM #17
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