A lead is a potential customer who has shared his contact information. Digital marketing has made it easy to get real estate leads through the help of techniques like a lead magnet. Just because someone shared his contact information, it doesn’t mean they are ready to become your client. You have to use a process called lead nurturing to prepare them.
You Can Automate This
Lead nurturing can be a complex and time-consuming process. It would take too much time to manually keep track of the progress of each lead and respond to them through email or calls. There are tools that get leads for realtors after nurturing them so you don’t have to put extra effort into it. They are already processed through each phase of the nurturing, so by the time they come to you, they are ready to make the final decision.
Your Business is Introduced
When a person gave his contact information, it was probably for some lead magnet. He doesn’t want to become a customer as he doesn’t know you or what you offer. In the lead nurturing process, you send strategic emails with a decided message on a decided time to gradually push them forward in the sales funnel. In this process, you are introduced as an entity that wants to help them by providing its services.
Something Valuable is Offered
In the lead nurturing process, sometimes a bonus lead magnet is offered. It could be a free consultation or something useful. Even after that, a discount or bonus is offered if they take the decision while in this process. You can’t deal with so many leads at the same time, so this plan is designed in advance, and emails are scheduled to be automatically sent at the right time.