The current Buyers' market makes it essential for Sellers to correctly price their homes to sell. The listing price must reflect the condition of Sellers' homes and market value of their homes.
Realtors® can help Sellers price their homes to sell by:
•1.) Recommending a professional staging consultation for the Sellers with a home staging professional. If the Realtor® is an Accredited Staging Professional (referred to as an "ASP"), the Realtor® may provide the staging services himself. Otherwise, the Realtor® may recommend a staging consultation with a staging professional. This can be an add-on service paid by the Seller or a Realtor® paid basic marketing service. The consultation will educate Sellers on how the condition of their homes may affect the market price of their homes and what steps can be taken to improve the condition of their homes and ways the condition can be improved.; and
•2.) Recommending a residential home appraisal prepared by an independent Licensed Appraiser. This can be an add-on service paid by the Seller or a Realtor® paid basic marketing service a Realtor® can provide to validate the Realtor's® comparative market analysis. In addition, the appraisal will give Sellers an independent, professional viewpoint of the Current Market Value of their homes. The Licensed Appraiser will also explain how he determined the Current Market Value, such as using the same criteria a mortgage lender's appraiser will use to make a loan to a Buyer. Appraisers will take into consideration various criteria such as home condition, location, market conditions, recent comparable home sales prices, concessions Sellers may have made to sell their homes as "products for sale". It is also helpful for the Licensed Appraiser to meet with Sellers after the appraiser is made. The Licensed Appraiser can deliver the written appraisal in person and meet with Sellers to explain the appraisal and answer any questions the Sellers may have.
To help Sellers adjust to a Buyers' market, Realtors® need to make additional, independent services available to Sellers, service providers who can make assessments and give advice to provide Sellers with information they need to set a reasonable listing price, which can shorten the market days Sellers' homes remain on the market.