Should you take a stand on social/political issues?

Services for Real Estate Pros with Marte Cliff Copywriting

For the last few days I’ve been getting emails urging me to buy a book on how to take a stand on social / political issues without losing my customer base.

According to this email, “Silence speaks volumes.”man trying to make hisi point

Of course I don’t know which side of the various issues this person is on, but I expect that not falling in line would mean speaking volumes against his/her position.

Meanwhile, I don’t agree that corporations and independent business people need to take a public stand on every issue.

I wish they didn’t, really. I also wish people in the entertainment world would keep their views to themselves and their own circle of friends. How did acting, singing, or playing a ball game make them authorities on politics, etc.?

I wish none of them would get up to holler about how wrong and awful the other side is – and I SURE wish they wouldn’t fabricate stories. I also think it's pointless, because I don’t think those people change anyone’s minds. If anything, their rudeness makes their opponents even more entrenched in their beliefs.

What I think is that we all need to focus on doing our jobs, whether or not we agree with our customers’ views.

I wish we would all concentrate our energies on providing the promised goods or services and leave the politics/religion/ sexual orientation/ etc. out of it.

Yes, I’m sure folks here in the Rain know from my comments that I’m a Conservative. I don’t hide it. I just don’t make it the reason why I think anyone should do business with me.

In my book, silence would speak volumes. Those volumes would say “I’m focused on providing the best possible goods and services for my customers.”

What do you think? Is it necessary or smart for you to take a stand on all the issues facing this country? Why do you think so?


Photo by Andrea Piacquadio from Pexels


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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ron and Alexandra Seigel It saddens me that so many businesses are taking a stand - loudly.

Jul 10, 2020 09:43 PM #2
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am so disgusted by the cancel culture that words fail me. I think we should all be focused on doing our jobs and being kind to one another. I have lots of faults and until I know I am perfect I should keep my mouth shut and not ridicule or condemn anyone 

Jul 11, 2020 04:24 AM #3
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Isn't that what tolerance is about?  Accepting that not all people agree with you or are like you, but understanding we all have the same rights and living together peacefully.  If we are all forced to a certain view point, we are most of the way to a totalitarian society that will ruin us.

Jul 11, 2020 06:10 AM #4
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

While I have a side I lean toward, I also think we need to remove the hard core devisiveness going on right now. There's no middle ground. But I have not stated my position on any platform other than with family or at the ballot box. 

Jul 11, 2020 08:49 AM #5
Anna Banana Kruchten Arizona's Top Banana!
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Marte every once in awhile over the years a client I'm working with brought up whatever political hot potato was going on. I typically reponded in, you hired me for real estate expertise so let's keep it to that, ok.  They always got it and it ended. I don't care what 'side' they were on, none of my business.

Jul 11, 2020 09:06 AM #6
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Marte Cliff -  I stay out of politics.  I have had some customers voice their opinions and I don't say anything.  If asked directly, I will not engage but continue to be pleasant.  I am here to take care of their Sedona real estate needs. I respect others' opinions and their beliefs do not affect my professional relationship with them. 

Here is the rub. Anyone who steps on our/my code of ethics will get the proper response from me.  

Jul 11, 2020 09:07 AM #7
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I don't get involved in political or social issues with clients - online or in person. It was never a good idea but nowadays it could be professional suicide. 

Jul 11, 2020 09:48 AM #8
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I find that no one does the research and like so many false ads selling snake oil they buy into what is just hog wash. I go to classes at the college all the time and the professor are so political and the mush heads just have to sit there and take it. The ole saying if you tell a lie long enough people will be lieve it is so true today. 

Jul 11, 2020 10:09 AM #9
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Somehow I am on the neighborhood social media site. The last 150 msgs under MASK is flooded with- He does not wear a mask! Why Sheriff Joe Blow tells me I need one and he does not have 1 on himself. blah blah blah. 150 times.

We have a new Muslim Temple under construction across from a Vietnamese Monastery also being finalized. The Sikh and Sheik both have a turban on Sunday. Totally different religions.  Then we have what look like blonds with blue eyed people called themselves Native American Indian. They invented a new tribe name and want us to support their new tribe.  I suspect the real motivation is a casino license as they have no more Indian DNA than most of us.

I just do not take a position. So sorry. 

Jul 11, 2020 10:21 AM #10
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

With this new federation I started hearing we not Latinos. We have Spanish names but we are native Americans. Those look like us enslaved us all these years.  Why all of a sudden people bring out part of US melting pot stuff? Sam. Did you or your parents go to internment camp?  Look, I am not Japanese American.  That is Sam Suzuki who looks like me. So sorry.

Jul 11, 2020 10:34 AM #11
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

No it is not necessary I believe. In fact, I think more people should keep their damn mouths shut. I do not do it & skip over everything.

I do comment on how I hate our governor but that's it. I just say I hate him.

Jul 11, 2020 12:16 PM #12
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I think everyone knows my convictions and I think that is fine. The conversations have to be respectful, though. I am afraid to even put up my election posters this year and I do lament that and the fact that we have to hide our beliefs or face serious consequences sometimes. In CA, it can be dangerous to have a different perspective.  Good, respectful debate is healthy and productive.  Those days are long gone.

Jul 11, 2020 05:38 PM #13
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Marte- What I dislike the most is how divisive the country has become. And I think it's not the whole country but a faction that is more vociferous than anyone else. I don't think that corporations should get involved in politics but I also don't think a CEO should face a backlash just because he complimented the President. Now people are trying to tell me not to buy their product. 

I do my best to stay neutral here but I have been known to vent on Twitter. Sorry, I've decided it's one of the perks of getting older. 

Jul 11, 2020 06:21 PM #14
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

While I think it is very important to take a stand, but I don't share the stands I take with clients (unless I know them very well), or even many colleagues.  I prefer the voting booth to Twitter.  

Jul 11, 2020 10:21 PM #15
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Someone I know has indicated she believes people who don't plaster their thoughts all over social media are the ones with a problem. HAHAHA...

I keep my political/religious thoughts off of social media and out of marketing material.

Another thought, Silence is Golden.

Jul 12, 2020 08:42 AM #16
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I have been very tempted to post a statement on my web on which political views I hold but I think I may lose half my potential clients!!!!

Some people HAVE to let everyone else know where they stand.  I avoid them.

Jul 12, 2020 11:45 AM #17
John Juarez
The Medford Real Estate Team - Fremont, CA

I agree, Marte Cliff, that my job is to fulfill my clients needs, desires and wants. I don't have to get into the politics of the current world to aid my clients. In fact, I have no interest in their political bent.

If they want to have a civil conversation re: politics, fine. Let's not lose focus on our real objective...fulfilling their real estate needs.  

Jul 12, 2020 05:56 PM #18
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

As a notary public, I must serve all of the public equally, and I do not talk or write about politics, religion, or controversial topics on a phone call, meeting, business website, blog, email, or social media.

The right to free speech includes the right to choose when not to speak.  Forced or coerced speech to please or appease others is not free speech.

I recently needed a second local mobile notary to help me split a big project, notarizing nightly for a month for a team of petition circulators.  As part of my due diligence, I checked the websites, blogs, social media posts, and Google reviews for several notaries. 

The notaries who did not conduct themselves in a neutral, professional manner online lost the opportunity and did not get the job.

In some cities, discrimination based on political party or beliefs is illegal.

Jul 12, 2020 07:09 PM #19
Edward Gilmartin
CRE - Boston, MA

It's best to stay apolitical and keep opinions to oneself. It's good for business.

Jul 13, 2020 03:55 PM #20
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

If someone ask me about anything I will carefully answer, volunteer information or free information, is not my style, I never had any stickers on my cars, flags that shows where I am from, what I do, my believes. 


People are judging everything at any moment, they may "predict" how good or bad you are, if you are honest or not.... just for a small sticker on your vehicle. 


If anybody needs to know anything from me, ask me.  


Crazy world we are living in 

Jul 14, 2020 08:38 AM #21
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