You consider this marketing?

Real Estate Agent with Jameson Sotheby's International Realty

I think that we can all agree that in most cases (not all), we real estate agents are fairly well compensated for the service we provide.

Part of our services to our listing clients includes marketing the property to the best of our ability.

This photo is an image from our MLS.  It is one of 22 photos that this agent posted online.  Yes, most of the others were better than this.... but c'mon!  Why include this photo at all

Now, I know, many of you will tell me that she uploaded it accidentally... it was probably just mixed into a group of photos.  I'm not sure that makes it any better.  The property has been on the MLS for two days, now.  The agent has had an opportunity to view the listing... or review the listing, and see the issue.  I'm surprised the client hasn't called and bitched them out.

So, I told you that most of the others were better than this.  Here's one of the good ones.  Now, having the range right next to the dryer is clearly not the agent's fault.  But choosing to include that photograph on the MLS was.

We're fairly well paid for what we do.  The very least we can do is to actually DO our job.

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email:

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois



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Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I have many listings I would want to put a photo on the MLS but they are good commissions and sell in days if not hours. 

Jul 14, 2020 01:59 PM #1
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Alan May whoever submitted those photos should not be in the business .... I wonder what the owner is thinking!!!  I guess they would like it, since the did the staging!!!

and I love YOUR new photo... best one on the this site...

Jul 14, 2020 02:14 PM #2
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Is this agent part of your firm?  Based on the photo I would guess that she is not. Sad to see someone not paying attention to what they are doing, let along put up adequate photos.  A

Jul 14, 2020 02:17 PM #3
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Realtor / Author / Advocate/Short Sale

Tis a shame that photos exist in the MLS as part of their marketing plan... yes, we all have seen these type of photos in our respective MLS sites.  From a former client's perspective ... oh well, NEXT!!

Jul 14, 2020 02:51 PM #4
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Standard practive for us, we email a link of the listing to our sellers as soon as we've attached the pictures.  We ask them to spotcheck the information, verify they have no concerns with the pictures, etc.


In general, we're always going to try and show the home in the best light.  We have a selection of photographers we use based on geography and the house.  Recently we had a real fixer upper with lots of potential.  I made sure we intentionally showed the warts so people knew what they were getting into BEFORE they walked in the door.  Priced it to sell, and it did the same day and even had a back up offer.

Jul 14, 2020 04:27 PM #5
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

HI Alan- I think there are some agents who don't quite understand what it is they need to or should be doing to earn what it is they earn. I can remember staging a home once and sent the "after" photos to the listing agent. In the MLS, the agent had uploaded photos from when it had furnishings in it. 

Rather than remove the older photos, she just added my staging photos to the listing. It was very confusing. 

Jul 14, 2020 07:38 PM #6
Susan McCall - - Compass Realty Solutions
Compass Realty Solutions - Portland, OR
Listing and Buyer's Agent

Did the listing have a photo of the toilet?  This is the most important photo to have so we know when we get to the house there is a place to throw up!!

Jul 14, 2020 09:13 PM #7
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Alan. Not sure what the listing agent was thinking? Oh yes, they were not thinking! Enjoy your day!

Jul 15, 2020 05:50 AM #8
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Negligant and sloppy--online photos are so very important--it's the first showing of a property!  Poor photos automatically tell me something about the agent, and reflects directly on their professionalism and detail.

Jul 15, 2020 10:46 AM #9
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Alan May

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