Reach out and Touch Someone - Ron and Alexandra Seigel

Managing Real Estate Broker with LoKation Real Estate

This was one contest I could not pass up, and I knew exactly who I would reach out to, Ron and Alexandra Seigel. (R&A).Ron and Alexandra As a member of Activerain for over a dozen years I have seen several great people come and go, and have my share of favorites that I follow, but I can honestly say that I feel I resonate more with these two than any others here, because I believe wholeheartedly in their approach to branding and niche markets. (that may be obvious if you see my tag line below about good agents vs great agents).

   I had been meaning to reach out to Ron and Alexandra for a few weeks now, but this contest offered by Kathy Streib was the catalyst to make the call. My reasons were three-fold,

  • First  - I thought that what R&A had to say would be very valuable to all of my agents, to reinforce how powerful niches can be to an agent
  • Second  - my son is starting the process of getting his real estate license, and if I ever had any advice for a newbie, it would be to become a specialist, and who knows how to do that better than R&A - I want my son to have the absolute best opportunity for success in his career.
  • Third - I really enjoy talking with R&A
  • Bonus - for those in the golf world, please note that R&A (Ron and Alexandra) also stands for Royal and Ancient Golf Club, they help put the rules of golf in place and maintain them. Now see, you just learned something, isn't reading an amazing thing?

I had reached out a few years ago to Ron and Alexandra and they are always so warm and welcoming, it feels like we have known each other for years. They make you feel like an old friend. 

I know that people who are at the top of their professions, whether it be sports, medicine, law, or even real estate, know what their brand is and how to communicate that brand message to their audience, just like R&A do in their world, they are at the top for a reason, and if you need to figure out your brand, or your niche, there is nobody better to reach out to.


Thank you Kathy Streib for this contest  - it is a reminder of why I joined Activerain in the first place, a place to learn, to collaborate and help one another.


Picture was borrowed from Ron and Alexandra's professional site

Posted by


John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.


"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (18)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you for the accolades and the compliments, we appreciate them.  And we agree it was like we were old friends in our conversation.  We look forward to working togehter.  A

Jul 15, 2020 04:05 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hi John, Ron here, 

It was a pleasure chatting with you, too. I see great things in your son's future with a Dad like you who cares so much. And, my predictions usually come true about things like this.  Cheers! R




Jul 15, 2020 04:16 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening John Marshall - FORE! 

Thank you for your post on reaching out to Ron and Alexandra Seigel  Definitely the branding gurus! Sounds like you had a very productive conversation!

Jul 15, 2020 04:38 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi John- as someone who has had the pleasure of meeting Ron and Alexandra Seigel I love your choice of members to call. They are true professionals!! I've also learned so much from them about being in the present. It has helped me tremendously. 

Thank you so much for participating in the challenge. 

Jul 15, 2020 07:23 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Having been a little absent I appreciate your post mentioning the contest.  Kathy Streib  - a great idea!  I have a lot of calls to make!  R & A, a great team to contact as there are riches in those niches! 

Jul 16, 2020 02:16 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

What a nice write-up about what must have been very special, talking with Ron and Alexandra. We have yet to meet but we are only about 3 hours apart. Some day it will happen!

There is so much we can all learn from them - anyone who is not reading their posts on branding, and more, every day is missing out!


Jul 16, 2020 06:16 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello John - what a nice write-up and I like the connection of R & A in the golf world along with R & A Ron and Alexandra Seigel in the world of ActiveRain.  

Jul 18, 2020 05:42 AM
John Marshall - FORE!

Sneaking in another AR - I like it

Jul 21, 2020 01:45 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

John Marshall - FORE!  You picked a great team a winning one for sure - I have always enjoyed speaking to Alexandra she is a doll and very knowledgeable. Love reading their posts and have been doing so for many years -  Love the way you have described them both and you are right I learned something new  Golf - Thank you for choosing Ron and Alexandra Seigel  for the July Challange and Making it Rain  

Jul 20, 2020 02:13 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Thanks for posting about your visit with Ron and Alexandra Seigel . I, and my family, were very fortunate to have visited in person with Ron and Alexandra and still maintain a strong relationship today John Marshall - FORE! 

Jul 22, 2020 11:57 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Very wonderful post John, about Ron and Alexandra! They are a constant here in the Rain and a favorite as well.

Aug 17, 2020 11:55 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your positive experience.

Take care and be safe.

Aug 21, 2020 11:48 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes™- by eXp Realty - Vancouver, WA
REALTORS® in Clark County, WA

Not sure how I missed this one, John. They are the best! 

Sep 17, 2020 09:24 AM
Roy Kelley
Retired - Gaithersburg, MD

I was looking for your current posts. I hope all is going well for you.

Have a very productive year.

Jan 12, 2021 06:27 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Thanks for the follow, John! I liked your choice of members to write about and agree with you. I enjoy Ron and Alexandra's post very much, too.

Jun 22, 2021 09:28 AM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

John, the Seigels are a great pick to follow. We all learn so much from each other on Active Rain. 

Jul 09, 2021 06:19 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

I only know Ron and Alexandra from their participation in the Q & A. The comments are consistently well thought and constructive and are an addition to that section of AR.

Jul 21, 2021 07:31 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

John, great post on Ron and Alexandra Seigel's many contributio to Active Raim.  They have spent many years educating about stand out brands that people notice and that set a business apart from the rest.

Aug 19, 2021 05:22 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

John Marshall - FORE! - perhaps you're due for another telephone call? I'm sure they would love to hear from you or most anyone would too!

Oct 01, 2021 07:16 PM