In the art of marketing YOU or your business, we like to emphasize that telling your story should have three perspectives: Stories of LOVE, stories to INSPIRE, and stories of SOUL. If we were to tell the story of the beach/ocean we love, here is one way we would say it. Pictured above is a view of the ocean and the sea wall that protects the homes above it from the winter high tides.
The next photo is of the colors of boulders in the sea wall which also illustrates the power of the ocean as it lodges large pieces of driftwood between the boulders. From our viewpoint, it INSPIRES the appreciation of Nature's artistic hand.
The picture above represents the SOUL of the ocean. The ocean waves and winds carved a pool in the rock. That tiny pool that is generating new life. Mussels are growing, along with sea moss and other shells.
A well told brand story from these three perspectives creates an instantaneous bond between you/your company and your intended target market. They can relate to you because your story resonates with their perspectives.
Does your brand tell a story?
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