Brand Story: Telling Your Brand Story From Three Perspectives

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Services for Real Estate Pros with Napa Consultants DRE00893924
https://activerain.com/droplet/5nyZ

In the art of marketing YOU or your business, we like to emphasize that telling your story should have three perspectives: Stories of LOVE, stories to INSPIRE, and stories of SOUL.  If we were to tell the story of the beach/ocean we love, here is one way we would say it.  Pictured above is a view of the ocean and the sea wall that protects the homes above it from the winter high tides.

The next photo is of the colors of boulders in the sea wall which also illustrates the power of the ocean as it lodges large pieces of driftwood between the boulders. From our viewpoint, it INSPIRES the appreciation of Nature's artistic hand.

The picture above represents the SOUL of the ocean. The ocean waves and winds carved a pool in the rock. That tiny pool that is generating new life. Mussels are growing, along with sea moss and other shells.

 

A well told brand story from these three perspectives creates an instantaneous bond between you/your company and your intended target market. They can relate to you because your story resonates with their perspectives.

 

Does your brand tell a story?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Ambassador
2,043,530
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ah yes, I get it now. We are on the same wavelength. I admire the way you explained the three different perspectives for brand stories. :)  I'm going to be thinking about these three approaches for a video series. Yay!  Love being inspired. 

Jul 16, 2020 12:47 PM #17
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee What a lovely comment from you Sharon, and thank you for recognizing that we were dancing on the same wavelength.  A

Jul 16, 2020 01:03 PM #18
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Like you I love to be inspired, I just refuse to do things when I don't feel that inspiration from the muse...I am looking forward to your series and where you will take it.  A

Jul 16, 2020 01:04 PM #19
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Yes, and someone else may see these same photos differently and have a different perspective.  A

Jul 16, 2020 01:13 PM #20
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara Todaro this would be the sublliminal approach to one's market place, and the values I emphasized is something each market has.  The quality of love, inspiration and soul has it in every good brand.  A

Jul 16, 2020 01:15 PM #21
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 It is that power of attraction on a subliminal level and it has to be authentic.  A

Jul 16, 2020 01:16 PM #22
Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Very thought-provoking, Ron and Alexandra- Perspective is so important in all aspects of life. The three perspectives add depth to the branding anyone would do. 

Jul 16, 2020 02:08 PM #23
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib Thank you for your understanding of this very important aspect of a brand.  Many forget that, and remain soul less.  This is the number #1 complaint as so many brands have aggregated these days, and have not retained their soul.,  A

Jul 16, 2020 02:25 PM #24
Ambassador
3,304,049
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Your posts are always a learning experience Alexandra!

Happy Thursday evening Ron and Alexandra Seigel 

Jul 16, 2020 10:18 PM #25
Rainmaker
1,049,665
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Great examples through photography. I enjoyed the info and bookmarked it for returning reference...thank you.

Jul 16, 2020 10:38 PM #26
Rainmaker
3,231,049
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

All I know is that the leaders in our firm are always looking for changes that benefit the agent, not the firm.  That's what keeps us going.

Jul 17, 2020 12:51 AM #27
Rainmaker
3,375,719
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Ron/Alexandra, What a terrific way to explain and outline your branding procedures. We can all learn from your guidance!

Jul 17, 2020 04:10 AM #28
Rainmaker
2,952,989
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Pictures are worth more than words and always tell a wonderful story for us!

Jul 17, 2020 07:40 AM #29
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS Thank you for the compliment.  I am to please and always happy to know I teach...Happy Friday Paul.

Jul 17, 2020 07:52 AM #30
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets Thank you for your comment, and you are welcome.  I think that is an effective way to attract the right market for someone.  A

Jul 17, 2020 07:54 AM #31
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray That is wonderful, and explains why we rant and rave that companies should be agent centric rather than broker centric.  And why the old broker mindset is losing agents by the droves.

Jul 17, 2020 07:56 AM #32
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 I hope that people do learn from our posts, and actually apply what we teach.   Have a great weekend. A

Jul 17, 2020 07:57 AM #33
Rainmaker
4,923,437
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England Pictures do as long as they are not soul less, and I see many that are pretty but without soul...A

Jul 17, 2020 07:58 AM #34
Rainer
297,333
Paddy Deighan JD PhD
TimeshareLawyers.pro - Vail, CO
Paddy Deighan J.D. Ph.D

Branding must be one of the most misunderstood aspect of business life..when to brand, how to brand and best use of "branding". The term is used frequently but rarely understood

Jul 17, 2020 07:40 PM #35
Rainer
239,960
Greg Mona
eXp Realty - Chandler, AZ
Professional Real Estate Representation for YOU!

Thank you for this illustration! What a wonderful; way to look at things from many perspectives. The visual story was all there!

Jul 19, 2020 03:38 PM #36
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