YouTube Thursdays - The Power of a Good Story

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

The Power of Good Stories

 

 

In our opinion, it's difficult to produce a video without having a specific goal(s) in mind. We always follow these guidelines prior to shooting any video:

 

1. Flesh out the purpose and plan. 

2. Identify the target audience. 

3. Formulate a beginning, middle, and an end.

4. Keep our brand personality in mind. ( Does this video match our brand?)

5. The video should be able to "show" (not rely on telling) the story. 

 

When you think about it, most videos tell a story. Even if the producer doesn't realize it. And, much like listening to people talking, those without a point tend to lose their audience quickly, while those who tell good stories tend to captivate their audience.

 

Therefore, it's important to make sure a video tells a compelling story.  

 

Hook the viewer early. 

Build momentum with the story. 

Reflect - what is the point of the story?

Finally, the point of the story should be part of the call to action. 

 

YouTuber of the Week 

 

This week we feature The House Kat - although, in this case, she's the Land Kat Kat Palmiotti - and we love her confidence on-camera. 

We think she told her story effectively. There was a point, and a beginning, middle, and end, with a call to action.  The only thing we would add, is a stronger hook at the beginning, maybe a pan of the land, and the questions...then brief on-camera with Kat.  

 

 

Be sure to subscribe to Kat's YouTube Channel and leave a like or two, and a comment. 

 

Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.  

 

 

 

Don't forget to join the YouTube Thursdays Group and Happy Thursday. 

 

 

Posted by


Debb Janes  Bernie Stea
Brokers/REALTORS®
Call or Text 360-608-4900

We help buyers and sellers in Camas, Washougal, Brush Prairie/Hockinson, Salmon Creek, Felida, and other Vancouver, Washington Areas. 


We bring our passion for nature and beautiful environments to Real Estate. Multigenerational and family estates, country land and homes, and small farmsteads are our speciality.


We agree with our clients, "The true luxury of rural living is having elbowroom for the soul.

 

Comments (35)

Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

We have all witnessed the results of a video without a plan...

Happy Thursday evening Debb Janes EcoBroker and Bernie Stea JD 

Jul 16, 2020 10:28 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

This always feels like a moving goal post to me, I'm constantly updating my video post techniques. Thank you for these great tips; bookmarked for reference. I'm trying this out on my next Youtube post.

Jul 16, 2020 10:35 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Sharon Lee - Kat makes me want to visit Kalispel. D

Jul 17, 2020 06:50 AM
Kat Palmiotti

Yes, visit!, Debb Janes EcoBroker and Bernie Stea JD !

Jul 18, 2020 07:18 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Alexandra ( Ron and Alexandra Seigel ) But of course we were on the same wave length. :) 

Hi Grant Schneider - she does a good job. 

Jul 17, 2020 06:52 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Brian England and Will Hamm - Kat is doing a good job with her videos - and having a story defined does really help make a video more watchable. 

Jul 17, 2020 06:54 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Everyone enjoys a story and I love how Kat has embraced the video world.

Jul 17, 2020 08:32 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

More positive stories is what the world needs right now more helpful, more loving!

Jul 17, 2020 05:27 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks for your weekly support for YouTube Thursdays, Sheri Sperry - MCNE®  - so appreciate it, and know how busy you are right now. 

Jul 18, 2020 07:25 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Also a treat to see you Hannah Williams - I"m sure Kat appreciates your support. D

Jul 18, 2020 07:29 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Nick Vandekar, 610-203-4543 it did align with Alexandra's post. 

Jul 18, 2020 07:30 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Barbara Todaro agree she is a natural. So comfortable on camera, and approachable. 

Hi there Kathy Streib - videos can be so powerful when done correctly. 

Jul 18, 2020 07:31 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks marti garaughty - hope you have a great weekend shaping up.  D

Jul 18, 2020 07:32 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Laura Cerrano I always enjoy reading your comments - thoughtful and sincere and loving. 

Jul 18, 2020 07:35 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Exactly right, Paul S. Henderson, REALTOR®, CRS - 

Jul 18, 2020 07:37 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets - me too. Always, always learning something new. 

Jul 18, 2020 07:37 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Yes she does embrace it - good observation, Carol Williams  - enjoy the weekend. Hope you have great moments on the golf course. 

Jul 18, 2020 07:39 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Debb Janes EcoBroker and Bernie Stea JDKat Palmiotti did a great video, thank you for sharing it with us. Have a great week!

Jul 20, 2020 07:00 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, one day I will keep all your tips in mind when putting together new videos.  I have been doing neighborhood videos especially when I have listing! 

Jul 21, 2020 01:32 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debb & Bernie loved the post and in all fairness all the points you mentioned applies to writing a blog too but we forget and do not do it:)Endre

Jul 26, 2020 10:14 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

I respect the power of good stories to help many potential clients out there and in the long run...help our great nation or 🌎. I need to be producing good stories on YouTube! 🎥

Sep 26, 2020 09:19 PM